E-commerce · Cycling
A rider cannot sit on the frame, so the listing has to do the test ride.
A buyer comparing two hybrids reads frame material, gear count, brake type, wheel size and weight. None of that says whether the bicycle suits them.
A 90-minute audit call and a written, scored report. Turnaround, reporting and term are agreed in writing after the audit.
In one paragraph
Bicycle e-commerce is the online sale of road, mountain, hybrid, city and children's cycles to buyers who cannot try the frame first. GullySales works on the size guide, the assembly and servicing story and the geometry detail that let a buyer commit to a cycle they have never ridden.
A frame one size too big leaves a rider unable to stand over the top tube, and that return cannot be resold as new.
Last updated 7 Oct 2026. Product, labelling and advertising rules for cycling differ by product and change. We describe them in general terms, so check the current position with your own adviser or the regulator before you publish a claim.
Who it is for
This is written for you if you sell bicycles online.
- Cycle brands selling mountain, hybrid and road models through their own store
- Assemblers who sell children's and city cycles on marketplaces
- Dealers who now ship cycles to riders in other cities
- Importers of performance road and gravel bikes with a small, informed customer base
Not for
It is not the right fit if.
- A seller who ships cycles with no assembly guidance and no one to answer fit questions
- A brand selling a name on a frame whose specification it cannot state
How buyers choose
What decides the sale of bicycles.
Frame size and standover height
Adults match the frame size to their height and inseam, and want a chart with centimetres or inches. Parents buying for a child ask for wheel size by age and height.
Frame material and weight
Steel, aluminium and carbon are compared on weight and on ride, and a spec sheet that omits the weight loses the enthusiast.
Drivetrain and brakes
A single-speed commuter and a 21-speed hybrid are bought by different people. Rim brakes against disc brakes, and mechanical against hydraulic, decide a lot of road and mountain purchases.
Assembled or in a box
Buyers search for whether the cycle arrives ready to ride and who does the last fitting. A cycle shipped part-built still needs a mechanic for the last fitting.
Where sales are lost
What usually goes wrong when you sell bicycles online.
In the words sellers use on the first call.
“The wrong size came back”
The buyer guessed from a label reading small, medium or large that never said which heights they cover.
“They ask if it is the same as the one at the dealer”
Dealer stock and your online model share a name but not always the same components. The buyer sees the same name and a different price, and doubts you.
“Kids' cycles sit unsold between gifting seasons”
Birthdays and school holidays drive these orders, and a store with no plan for them leaves stock waiting.
The scope
The work we would propose for bicycles.
Measured on purchases, conversion rate, cost to win a customer, average order value and repeat purchases. Anything here that needs a platform or tool we have not used with you is confirmed in the audit before it goes in the scope.
- A geometry and size page for each modelFrame sizes with the rider heights they suit, standover and reach figures, and a plain note on what to do between two sizes.
- Search for the cycle type and the usePages for city commuting, gear cycles for beginners, children's cycles by age and mountain bikes for trails.
- Video of the cycle as it arrivesA short film of unboxing, the final fitting and a first ride, so the buyer sees the real condition.
- Retargeting after the size chartAds shown to visitors who viewed the size chart and left, with the size that suits their height.
Gifting for children's cycles
A page and campaign for birthdays and festivals, with a note on the age and height each wheel size suits.
What we do
What you get for bicycles.
Each deliverable and what it is there to change.
A size-by-height chart for every frame
Built from your own frame sizes, in both units, so size questions stop arriving on WhatsApp.
A children's cycle guide by age and wheel size
A parent can pick the wheel size from the child's height, and see when the child will outgrow it.
A specification block with the weight
Frame material, weight, drivetrain, brakes and tyres in one place on the page, in the same order for every model.
An unboxing and first-ride guide
What to check, what to tighten and when to visit a mechanic, so the cycle's first day goes well.
How the result is measured
- Purchases
- Conversion rate
- Customer acquisition cost
- Average order value
- Return rate
- Returns by reason: size, assembly, damage in transit
Recorded as a baseline before work starts, so every later report has an honest comparison.
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Free audit call
90 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
After the call
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope, the fee and the reporting come with it, in writing.
Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
What we need from you
What to have ready before the audit call.
None of it has to be tidy. We read what you have.
- Frame geometry sheets for your best-selling models
- Your return reasons, especially size and assembly problems
- Your current listings on each marketplace and your own store
- Which models you sell assembled and which in a box
- Photographs and any rider videos you already have
Selling in India and abroad
Selling bicycles beyond your own market.
Where you sell decides sizes, units, seasons and returns. We work from Bengaluru and have no overseas office, so for a new country we start from your own sales and the platforms you already use.
Frame sizes and cycle standards
Buyers in the US and the UK think in inches, while European buyers use centimetres. Wheel sizes and component standards are named differently, so each listing needs both.
A cycle is bulky to ship
A boxed bicycle takes freight space and customs paperwork, and returns cost nearly as much as the sale. Start from where your own site already gets orders.
FAQ
Questions about selling bicycles online.
Not here? More answers, or ask on WhatsApp.
How do I help a buyer choose a bicycle frame size online?
Should I sell my bicycle fully assembled?
Do children's cycles need different marketing?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
Sellers of bicycles also need
Also selling from a shop, a workshop or a warehouse? See the page for retailers.
This page is part of the e-commerce section. The D2C brands page covers the arithmetic of acquisition cost and the second order for any brand.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with the free audit.
Option 1
The audit on its own
A 90-minute call and a written, scored report. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix the audit ranks first, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
The offer
Start with a free audit of how your bicycles sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 90-minute call with the person who will do the work
- A written, scored report on the six places orders leak
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
Your next practical step
Get a free audit of how you sell, and a scored report of where the work is.
90 minutes. A written, scored report. No invoice and no obligation.