E-commerce · Fitness & Yoga
Props are bought by students who are told by a teacher to bring one next week.
A prop is rarely bought on a whim. A teacher says it in class, the student writes it down and looks for it that evening. The search words are the prop and the pose: a block for triangle pose, a strap for tight hamstrings, a bolster for restorative yoga.
A 90-minute audit call and a written, scored report. Turnaround, reporting and term are agreed in writing after the audit.
In one paragraph
Yoga props online are blocks, straps, bolsters, blankets, wheels, chairs and wall ropes, bought by students on a teacher's suggestion, by teachers for a class and by studios in numbers. GullySales works on how your listings explain what each prop is used for, how teachers and studios are supplied, and how a single order grows into a set.
Studios and teachers buy differently. They need ten blocks, matching, delivered before the batch starts.
Last updated 7 Oct 2026.
Who it is for
This is written for you if you sell yoga props online.
- Sellers of cork, foam and wooden blocks and cotton and nylon straps
- Makers of bolsters, meditation cushions and blankets
- Sellers of yoga wheels, chairs and wall-rope systems for studios
- Studios and teachers who resell props to their students
Not for
It is not the right fit if.
- A seller who says a prop treats an injury or condition
- A shop with no consistent colour, size and material across batches, which studios notice
How buyers choose
What decides the sale of yoga props.
The pose and the prop
Buyers search by what they need to do, such as reach the floor, hold a pose or rest, not by product name. A listing needs to say which poses the prop is for.
Block material and size
Cork is firm and grips, foam is light and soft, wood is heavy and stable. Buyers ask about size, edge and weight, and teachers want sets that match.
Strap length and buckle
D-ring against cinch buckle, length in feet, cotton against nylon. A taller or stiffer student asks for the longer strap.
Bolster shape, fill and cover
Round or rectangular, buckwheat or cotton fill, a washable cover. Restorative practitioners are particular about all of these.
Where sales are lost
What usually goes wrong when you sell yoga props online.
In the words sellers use on the first call.
“Students do not know which prop they need”
A teacher says a block, and the buyer finds sixty blocks. The page that explains how to pick one is the page that sells.
“Studios order and the batches do not match”
A second order of blocks in a slightly different cork or colour gets returned. A studio buying twenty wants the same product each time.
“A single prop is a tiny order”
A strap on its own costs more to pack and post than it earns. The order has to be a set or a studio order.
The scope
The work we would propose for yoga props.
Measured on purchases, conversion rate, cost to win a customer, average order value and repeat purchases. Anything here that needs a platform or tool we have not used with you is confirmed in the audit before it goes in the scope.
- Prop pages written around the posePages for what students search: yoga block for beginners, strap for stretching, bolster for restorative yoga, wheel for backbends.
- Teachers as the first stepTeachers who tell students what to bring, given a prop to try, a link for their class and a short note on how to use it in the pose.
- Studio and bulk ordersA form for studios with number of props, material and delivery date, a sample to approve, and a follow-up for each quotation.
- Prop setsA beginner set of two blocks and a strap, a restorative set with a bolster and blanket, and a studio set, each listed with who it is for.
- How-to videosShort clips showing a prop used in two or three poses, so a buyer learns what it is for and where it helps.
What we do
What you get for yoga props.
Each deliverable and what it is there to change.
A which-prop guide by pose
A page that lists common poses and the prop that supports each, with a picture, written for the student who has just been told to buy one.
A studio order form with samples
A form for number of sets, material and colour, with a sample block or strap sent for approval before a bulk order.
Beginner and restorative sets
Two ready-made sets with a short note on the practice they suit, built to raise the order above a single prop.
A batch consistency note
A record of the material, size and colour code for each prop, so a reorder matches the first order.
How the result is measured
- Purchases
- Conversion rate
- Customer acquisition cost
- Average order value
- Repeat purchase rate
- Studio quotation requests
Recorded as a baseline before work starts, so every later report has an honest comparison.
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Free audit call
90 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
After the call
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope, the fee and the reporting come with it, in writing.
Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
What we need from you
What to have ready before the audit call.
None of it has to be tidy. We read what you have.
- Your props with material, size and weight
- Studios and teachers you supply
- Complaints about mismatch between batches
- Which props are bought together now
- Photographs or videos of the props used in poses
Selling in India and abroad
Selling yoga props beyond your own market.
Where you sell decides sizes, units, seasons and returns. We work from Bengaluru and have no overseas office, so for a new country we start from your own sales and the platforms you already use.
Cork, wood and cotton from India
Handcrafted blocks, cotton straps and bolsters sell well to studios and teachers abroad who care where a prop comes from. Check material and labelling rules with your adviser.
Bulky orders, small margins
A bolster is large and light, a wooden block is heavy and small. Postage is by volume or weight, so studios abroad usually order in a lot through a distributor.
FAQ
Questions about selling yoga props online.
Not here? More answers, or ask on WhatsApp.
How do I help a student choose between a cork and a foam block?
Can I say a bolster is good for a medical condition?
How do I win studio orders?
How much does it cost?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More in Fitness & Yoga
Sellers of yoga props also need
Also selling from a shop, a workshop or a warehouse? See the page for fitness equipment dealers and yoga and pilates studios.
This page is part of the e-commerce section. The D2C brands page covers the arithmetic of acquisition cost and the second order for any brand.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with the free audit.
Option 1
The audit on its own
A 90-minute call and a written, scored report. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix the audit ranks first, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
The offer
Start with a free audit of how your yoga props sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 90-minute call with the person who will do the work
- A written, scored report on the six places orders leak
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
Your next practical step
Get a free audit of how you sell, and a scored report of where the work is.
90 minutes. A written, scored report. No invoice and no obligation.