E-commerce · Patio & Outdoor Living
Nobody wants to eat on the terrace in January unless the heater makes it worth sitting there.
Outdoor heating sells in a short season and in particular places. It is a winter product, a hill-station and north-India product, and a hospitality product for cafes, resorts and farmhouses that want to keep guests outside. A seller who treats it as a year-round, all-India product wastes money.
A 90-minute audit call and a written, scored report. Turnaround, reporting and term are agreed in writing after the audit.
In one paragraph
Outdoor heating is the patio heaters, fire pits and electric or gas heaters used to keep a terrace, lawn or restaurant seating area warm on cold evenings. GullySales builds pages around fuel, coverage and safe placement, splits the home buyer from the cafe and resort buyer, and plans campaigns around the winter weeks.
The buyer also carries a fear that the page has to deal with: fuel and fire. They want to know how it lights, what it needs, how far it should stand from furniture and whether it is allowed in their space.
Last updated 7 Oct 2026.
Who it is for
This is written for you if you sell outdoor heating online.
- Importers and sellers of gas, electric and infrared patio heaters
- Makers of fire pits, chimineas and outdoor braziers
- Suppliers to cafes, resorts and farmhouses in cold regions
- Home and kitchen sellers who want winter terrace products on their store
Not for
It is not the right fit if.
- A seller based and selling only in warm regions without hospitality buyers. The season is too short, and we would say so in the audit.
- Sellers who cannot explain how the fuel is supplied and connected. Gas heating sold without clear fitting advice leads to complaints and calls you do not want.
How buyers choose
What decides the sale of outdoor heating.
Fuel and how it connects
Gas cylinder, electric socket, wood or charcoal. The buyer chooses by what is available on their terrace, then asks about connectors, the regulator and where the fuel is bought.
How much space it warms
The question is how many people and how far. A restaurant asks how many heaters for a courtyard, and a household asks whether one will do for a balcony. Your page should answer with a diagram of coverage drawn from the manual.
Safety, distance and tipping
Buyers look for a tip-over cut-off, the clearance from furniture and walls and whether the heater is meant for outdoors only. What the manual says is what the page may say.
Running cost and fuel use
A cafe owner compares running cost across heaters, and a household compares it with sitting inside. The page can list fuel use per hour from the manual, but no invented comparisons.
Where sales are lost
What usually goes wrong when you sell outdoor heating online.
In the words sellers use on the first call.
“Orders arrive in one cold fortnight and we run out of stock”
Demand comes with the first cold spell and ends with the warm one. Plan stock and delivery for those weeks, and put a notify-me form on out-of-stock pages.
“Cafes want a demonstration before they buy a dozen”
A hospitality buyer wants to see it work. A video, a reference to a similar site and a sample unit for one night close more than a price list.
“Buyers do not know whether gas heaters can be used where they live”
Rules for gas appliances and open flames differ by place and building. Say so, and do not tell buyers it is fine. Your adviser confirms what applies.
“We sell heaters but customers fear the fuel”
Safety questions delay orders. A page with the manual's instructions on fitting, placement and shutting off, and a phone number, makes the buyer feel looked after.
The scope
The work we would propose for outdoor heating.
Measured on purchases, conversion rate, cost to win a customer, average order value and repeat purchases. Anything here that needs a platform or tool we have not used with you is confirmed in the audit before it goes in the scope.
- Fuel and coverage pagesA page per fuel type, with coverage, power, weight, tip-over protection and clearance as printed in the manual, written for the questions buyers type about heating a terrace.
- Hospitality quotation routeA form for cafes, resorts and farmhouses that asks for the seating area, number of guests, fuel supply and city, with a call from your team.
- Winter campaign planAds and WhatsApp messages timed to the cold spells in each region you ship to, with stock and delivery agreed in advance.
- Demonstration and reference videosA short video of the heater running on a real terrace in the evening, and one at a customer site, with their permission.
- Notify-me and back-in-stockA sign-up for each heater that is sold out, and a message when stock returns, so cold-snap demand is not lost.
What we do
What you get for outdoor heating.
Each deliverable and what it is there to change.
A coverage guide
A drawn diagram of the warm area for each heater, from the manual. It answers the question how many I need.
A safe-use page
Placement, distance, fitting and shutdown steps taken from the manual, with a contact number. It calms the fear that delays the order.
A hospitality quotation page
A form and a sheet with quantity, fuel supply and delivery terms. It brings the cafe and resort buyer in.
A winter stock and campaign plan
A calendar of cold weeks by region with stock needed. It stops ads running when the shelf is empty.
How the result is measured
- Purchases
- Conversion rate
- Average order value
- Quotation requests from cafes and resorts
- Back-in-stock sign-ups
- Return rate and the reasons given
Recorded as a baseline before work starts, so every later report has an honest comparison.
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Free audit call
90 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
After the call
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope, the fee and the reporting come with it, in writing.
Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
What we need from you
What to have ready before the audit call.
None of it has to be tidy. We read what you have.
- Your heater list with fuel type, power and weight
- The manuals and any safety instructions you print
- Photographs and videos of heaters running outdoors
- Last winter's sales by week and city
- Cafes, resorts or farmhouses that already buy from you
Selling in India and abroad
Selling outdoor heating beyond your own market.
Where you sell decides sizes, units, seasons and returns. We work from Bengaluru and have no overseas office, so for a new country we start from your own sales and the platforms you already use.
Fuel, plugs and approvals differ
A gas or electric heater built for India may not meet another country's connectors or approvals. What applies for each destination is for your adviser and forwarder to confirm.
Cold markets are the obvious ones
Overseas demand follows winter, and in the opposite half of the world it follows India's summer. Check which countries your platforms already ask from before planning for any.
FAQ
Questions about selling outdoor heating online.
Not here? More answers, or ask on WhatsApp.
Is outdoor heating worth selling in a city like Bengaluru?
Do I need to explain gas fittings on the page?
How do I sell to cafes and resorts?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More in Patio & Outdoor Living
Sellers of outdoor heating also need
Also selling from a shop, a workshop or a warehouse? See the page for landscape contractors and home decor businesses.
This page is part of the e-commerce section. The D2C brands page covers the arithmetic of acquisition cost and the second order for any brand.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with the free audit.
Option 1
The audit on its own
A 90-minute call and a written, scored report. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix the audit ranks first, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
The offer
Start with a free audit of how your outdoor heating sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 90-minute call with the person who will do the work
- A written, scored report on the six places orders leak
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
Your next practical step
Get a free audit of how you sell, and a scored report of where the work is.
90 minutes. A written, scored report. No invoice and no obligation.