E-commerce · Pet Supplies
A big dog and a small one need different food, different leads and different beds.
Dog supplies are bought by size. Dog owners buy by size. A bag of food, a harness or a bed that is wrong for the breed is useless, so the page that asks for the dog's weight and age gets the order. It also makes returns rare, and returns of opened food are never resold.
A 90-minute audit call and a written, scored report. Turnaround, reporting and term are agreed in writing after the audit.
In one paragraph
Dog supplies e-commerce is the online sale of dog food, treats, leashes, harnesses, beds, grooming kit and training gear to owners who buy by breed, size and age. GullySales works on size and breed guidance, the reorder cycle that makes food the core of the business, and the proof that a harness or a bed fits.
Last updated 7 Oct 2026.
Who it is for
This is written for you if you sell dog supplies online.
- Dog food and treat brands selling by breed size and age
- Sellers of leashes, harnesses, collars and training gear
- Makers of dog beds, coats and travel crates
- Grooming kit sellers and pet shops delivering to local owners
Not for
It is not the right fit if.
- A seller who claims food cures a skin or stomach problem
- A shop that sells puppies through the store and wants marketing to hide the breeder's details
How buyers choose
What decides the sale of dog supplies.
Breed size and life stage
Puppy, adult and senior diets, and small, medium and large breeds. The owner searches for exactly that pairing.
Harness and collar sizing
Neck and chest measurements in centimetres, with a note that breeds with deep chests or short noses need different fits.
Chew strength and toy safety
Owners of strong chewers want to know what a toy is made of, how long it lasts and what happens if a piece comes off. Be careful with claims of safety.
Allergy and sensitivity
Owners of dogs with itchy skin look for single-protein foods and the full ingredients. The page should list ingredients and leave diagnosis to the vet.
Where sales are lost
What usually goes wrong when you sell dog supplies online.
In the words sellers use on the first call.
“The harness was too tight and came back”
The buyer ordered by weight when the chest size mattered, and the listing never asked for it.
“My dog would not eat it”
An opened large bag returned or refused is a loss, and owners hesitate to try a new food at full size.
“Large breed owners go to the pet shop for heavy bags”
A big bag is a pain to carry home, which is the strongest reason to order online, and a listing that does not say so leaves it unused.
The scope
The work we would propose for dog supplies.
Measured on purchases, conversion rate, cost to win a customer, average order value and repeat purchases. Anything here that needs a platform or tool we have not used with you is confirmed in the audit before it goes in the scope.
- Size guides by breedHarness and bed guides that ask for neck, chest and weight, with examples for common Indian breeds and mixed breeds.
- Feeding pages by life stagePuppy, adult and senior pages, each with a feeding table by weight and a line to talk to the vet about health issues.
- Heavy-bag delivery messageA reorder prompt before the bag runs out, with delivery to the door stated for large packs.
- Dog owner creatorsOwners filmed with their dogs using the harness or bed, with breed, weight and size ordered.
Trial food packs
A small trial bag with a follow-up message and an offer on the full size when the dog likes it.
What we do
What you get for dog supplies.
Each deliverable and what it is there to change.
A harness and collar measuring guide
How to measure a dog's neck and chest, with a table that matches measurement to size for each product.
A feeding table for each food
Amount by weight and age, with a reminder that vets advise on dogs with health issues.
A trial pack flow
A small pack, a message after the first few days and a full-bag offer.
A large-bag reorder page
A page for owners of large breeds with delivery of heavy bags, reorder dates and reminders.
How the result is measured
- Purchases
- Conversion rate
- Customer acquisition cost
- Repeat purchase rate
- Return rate
- Reorders by pack size
Recorded as a baseline before work starts, so every later report has an honest comparison.
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Free audit call
90 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
After the call
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope, the fee and the reporting come with it, in writing.
Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
What we need from you
What to have ready before the audit call.
None of it has to be tidy. We read what you have.
- Breed and size information for each product
- Return and refusal reasons
- Which foods are reordered and which are tried once
- Your store and marketplace links
- Reviews that mention fit, chewing or allergies
Selling in India and abroad
Selling dog supplies beyond your own market.
Where you sell decides sizes, units, seasons and returns. We work from Bengaluru and have no overseas office, so for a new country we start from your own sales and the platforms you already use.
Sizes and breeds by market
Dog sizes are quoted in kilograms or pounds, with breeds popular abroad differing from India. Give both units and name the breeds buyers there use.
Food is the hard part
Pet food faces import rules in many countries. Check with your adviser before shipping food overseas, and start with non-food items.
FAQ
Questions about selling dog supplies online.
Not here? More answers, or ask on WhatsApp.
How do I help owners choose the right harness size?
Is it worth stocking dog food online?
Can I recommend a food for a dog with allergies?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More in Pet Supplies
Sellers of dog supplies also need
Also selling from a shop, a workshop or a warehouse? See the page for pet service businesses and veterinary clinics.
This page is part of the e-commerce section. The D2C brands page covers the arithmetic of acquisition cost and the second order for any brand.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with the free audit.
Option 1
The audit on its own
A 90-minute call and a written, scored report. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix the audit ranks first, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
The offer
Start with a free audit of how your dog supplies sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 90-minute call with the person who will do the work
- A written, scored report on the six places orders leak
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
Your next practical step
Get a free audit of how you sell, and a scored report of where the work is.
90 minutes. A written, scored report. No invoice and no obligation.