E-commerce · Sports Equipment
A tennis racket is chosen by grip size and head size, and a wrong grip is a return.
Tennis is an equipment sport with a high cost of entry. A racket, a pair of court shoes, a can of balls every few sessions and restringing add up, and a parent or an adult starting late wants to be sure before spending.
A 90-minute audit call and a written, scored report. Turnaround, reporting and term are agreed in writing after the audit.
In one paragraph
Tennis equipment online covers rackets, balls, strings, grips, shoes, bags and court accessories, bought by academy students, club players and adults who have taken up the game, and judged on head size, weight and grip. GullySales works on how your listings explain racket choice by level, how ball and string reorders are built, and how academies and coaches are reached.
The buyer's questions are specific. Which grip size, what head size, how heavy, which strings, and is this the same racket the coach recommended?
Last updated 7 Oct 2026.
Who it is for
This is written for you if you sell tennis online.
- Racket, string and ball brands selling on marketplaces and their own sites
- Pro shops attached to clubs and academies that now ship across cities
- Importers of international tennis brands
- Sellers of junior rackets and starter kits for children
Not for
It is not the right fit if.
- A seller who cannot state grip size, head size and weight on a racket
- A shop that sells second-hand or older-model rackets and describes them as current
How buyers choose
What decides the sale of tennis.
Head size, weight and grip
Head size in square inches, weight in grams, and a grip number that fits the hand. A buyer who gets the grip wrong has bought a racket they cannot use.
Junior sizes by height
Junior rackets are sold by length, and a child moves up as they grow. Parents want to know when to buy the next size.
Strings and tension
Strings change how a racket plays and how long it lasts. Players ask for a type and a tension, and want a seller who can string to order.
Court surface and shoes
Hard court, clay and grass wear shoes differently. A buyer for a club that has a particular surface looks for the sole pattern that suits it.
Where sales are lost
What usually goes wrong when you sell tennis online.
In the words sellers use on the first call.
“The grip is wrong and nobody checks before shipping”
Customers pick a grip size without knowing theirs. Changing the grip is a small job, but the return of a racket is not.
“Players buy the racket and then the strings and balls elsewhere”
Consumables bring repeat orders and the seller of the racket is rarely the one who gets them.
“Parents ask the coach, and the coach names a shop”
A coach's one sentence decides the sale. If your shop is not in the conversation, the order goes to whoever the coach mentioned last year.
The scope
The work we would propose for tennis.
Measured on purchases, conversion rate, cost to win a customer, average order value and repeat purchases. Anything here that needs a platform or tool we have not used with you is confirmed in the audit before it goes in the scope.
- A grip and head size finderHow to measure grip size at home, a table of head size and weight by level, and an option to confirm the choice on WhatsApp before payment.
- Coaches and academiesA relationship with coaches and academy managers, with demo rackets and a supply route for students, so your shop is the one named.
- String and ball reorderReminders to racket buyers with the strings and balls they used, set up for the channel they agreed to.
- Searches for rackets by levelPages for how rackets are searched: racket for a beginner adult, junior racket by height, lightweight racket for women, tennis shoes for hard courts.
Stringing service
A booking form for string type and tension, with the courier route for rackets sent in from other cities.
What we do
What you get for tennis.
Each deliverable and what it is there to change.
A racket selection guide by level and age
Beginner, club and advanced, adult and junior, with grip, head size and weight for each, written in plain language.
A grip-size measurement page
A simple way to measure at home with a ruler, with a table and a photograph, so fewer racket returns come from grip.
A coach and academy pack
A demo racket scheme, a price list for students and a short note for the coach to pass on to parents.
A stringing order page
String type, tension and a form for sending a racket in, with your price shown once agreed.
How the result is measured
- Purchases
- Conversion rate
- Customer acquisition cost
- Average order value
- Repeat purchase rate
- Returns citing grip or size
Recorded as a baseline before work starts, so every later report has an honest comparison.
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Free audit call
90 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
After the call
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope, the fee and the reporting come with it, in writing.
Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
What we need from you
What to have ready before the audit call.
None of it has to be tidy. We read what you have.
- Your rackets, strings and balls, with the level each suits
- Return reasons, especially grip size and wrong model
- Coaches and academies you already supply
- Your repeat buyers for balls and strings
- Your marketplace listings and reviews
Selling in India and abroad
Selling tennis beyond your own market.
Where you sell decides sizes, units, seasons and returns. We work from Bengaluru and have no overseas office, so for a new country we start from your own sales and the platforms you already use.
A crowded export market
Overseas buyers have more choice than Indian ones, so general rackets give them no reason to buy from you. Specialist items such as stringing to order are a better case.
Sizes and shipping
Grip sizes follow different numbering in different countries, and a racket is a long, light parcel with its own courier rules. Check what is allowed and what it costs before you list abroad.
FAQ
Questions about selling tennis online.
Not here? More answers, or ask on WhatsApp.
How do I help buyers choose the right grip size?
Do I need to be on Amazon to sell tennis rackets?
How do I get coaches to recommend my shop?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More in Sports Equipment
Sellers of tennis also need
Also selling from a shop, a workshop or a warehouse? See the page for retailers.
This page is part of the e-commerce section. The D2C brands page covers the arithmetic of acquisition cost and the second order for any brand.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with the free audit.
Option 1
The audit on its own
A 90-minute call and a written, scored report. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix the audit ranks first, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
The offer
Start with a free audit of how your tennis sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 90-minute call with the person who will do the work
- A written, scored report on the six places orders leak
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
Your next practical step
Get a free audit of how you sell, and a scored report of where the work is.
90 minutes. A written, scored report. No invoice and no obligation.