E-commerce · Sports Equipment
Every cricketer has an opinion on bats, and the page has to talk to it.
In cricket, the bat is a purchase of conviction. The buyer has a favourite make, a number in mind for weight, and a friend who swears by a particular grade of willow. They arrive having decided and look for a reason to trust the seller with it.
A 90-minute audit call and a written, scored report. Turnaround, reporting and term are agreed in writing after the audit.
In one paragraph
Cricket equipment online covers bats, balls, pads, gloves, helmets, shoes, kit bags and clothing, sold to school children, club players and tournament players who care about willow grade, weight and the right size. GullySales works on how your listings explain bats and protective gear for each level, how local coaches and academies are reached, and how the tournament season is planned.
Other cricket gear has its own buyer. Parents of a child starting at an academy need a full kit in the right size, bought once, and replaced when the child outgrows it.
Last updated 7 Oct 2026.
Who it is for
This is written for you if you sell cricket online.
- Bat makers and cricket brands selling on their own sites and marketplaces
- Sports dealers who stock bats, balls, pads and gloves and want orders from other cities
- Sellers of tennis-ball and leather-ball kit for school and club players
- Suppliers who sell full team kits to academies, schools and corporate teams
Not for
It is not the right fit if.
- A seller who cannot say which grade of willow a bat is made from or hopes the buyer will not ask
- A store that wants to list protective gear as safe or approved without documents to show
How buyers choose
What decides the sale of cricket.
Willow, weight and the pick-up
Kashmir or English willow, the grade, the weight in grams, the shape of the blade and the spine. Buyers who play seriously read these before the price.
Size by age and height
Bats and pads come in junior sizes numbered by age and height, and a child who grows fast needs a chart that shows when to move up.
Leather ball or tennis ball
The same player may need a leather-ball bat for the academy and a tennis-ball bat for the street. Listing both under one name sends buyers to the wrong one.
Protective gear and fit
Helmets, gloves, pads and guards depend on fit. A buyer wants to know how to measure, and an exchange route if it is wrong.
Where sales are lost
What usually goes wrong when you sell cricket online.
In the words sellers use on the first call.
“Players say a bat looks great online but feels wrong”
The pick-up cannot be shown in a photograph. Without weight, balance and a way to exchange, the sale goes to the dealer with a trial net.
“Parents buy a bat that is too big”
A child's bat bought too large to grow into causes bad habits and a return. Listings that show size only as a number lose the parent.
“Sales vanish outside the season”
Orders are heavy before school tournaments and the league and thin afterwards. The same buyers are not told when the next one begins.
The scope
The work we would propose for cricket.
Measured on purchases, conversion rate, cost to win a customer, average order value and repeat purchases. Anything here that needs a platform or tool we have not used with you is confirmed in the audit before it goes in the scope.
- Bat pages that show the details players readWillow type and grade, weight range, shape, grip, the sweet-spot photograph and what level of player it suits, in the same format on every bat.
- Sizing help by age and heightA chart for bats, pads and gloves that parents can use from a child's height, and a prompt to confirm the size on WhatsApp before payment.
- Coaches and academiesA route for academies to order team kit, a sample bat for the coach to try and a follow-up on every quotation.
- Local players on cameraClub cricketers and coaches in each city testing the bat in the nets, speaking in the buyer's language about pick-up and timing.
- Season-led adsCampaigns before school tournaments, summer camps and the league start, with a last-order date for delivery.
What we do
What you get for cricket.
Each deliverable and what it is there to change.
A bat specification template
Willow, grade, weight, edges, spine, grip and recommended level, in one block, so buyers can compare your bats with one another and with rivals.
A kit size chart for children
Bat, pad and glove sizes by age and height, with a guide to the next size up, for parents who buy twice as the child grows.
An academy kit order page
A form for team kit that asks for quantity, sizes and colours, with a quotation follow-up written for a coach.
A season-start calendar by city
School tournament and league dates that matter for your main cities, with a plan for ads and stock in the weeks before.
How the result is measured
- Purchases
- Conversion rate
- Customer acquisition cost
- Average order value
- Return rate
- Team kit quotation requests
Recorded as a baseline before work starts, so every later report has an honest comparison.
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Free audit call
90 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
After the call
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope, the fee and the reporting come with it, in writing.
Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
What we need from you
What to have ready before the audit call.
None of it has to be tidy. We read what you have.
- Your bats with the willow grade and weight range for each
- Return reasons, especially bats that were the wrong size or weight
- Academies or schools you supply, or want to
- Photographs and videos of your bats in use
- Which months your bat and kit sales rose and fell, across two seasons
Selling in India and abroad
Selling cricket beyond your own market.
Where you sell decides sizes, units, seasons and returns. We work from Bengaluru and have no overseas office, so for a new country we start from your own sales and the platforms you already use.
Cricket communities abroad
Indian and South Asian players in the Gulf, the UK, Australia and North America buy bats from India. Your orders from overseas addresses show which city and which kind of bat.
Wood, weight and customs
A bat is a long, awkward parcel, and rules on shipping wood differ by country. Courier cost and customs are checked before listing for any market.
FAQ
Questions about selling cricket online.
Not here? More answers, or ask on WhatsApp.
How do I sell cricket bats without a shop to try them in?
What is the difference between a leather-ball and a tennis-ball bat page?
Can I say my helmet is safe?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More in Sports Equipment
Sellers of cricket also need
Also selling from a shop, a workshop or a warehouse? See the page for retailers.
This page is part of the e-commerce section. The D2C brands page covers the arithmetic of acquisition cost and the second order for any brand.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with the free audit.
Option 1
The audit on its own
A 90-minute call and a written, scored report. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix the audit ranks first, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
The offer
Start with a free audit of how your cricket sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 90-minute call with the person who will do the work
- A written, scored report on the six places orders leak
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
Your next practical step
Get a free audit of how you sell, and a scored report of where the work is.
90 minutes. A written, scored report. No invoice and no obligation.