E-commerce · Toys
Nobody can squeeze a teddy bear through a screen, so the page has to do it for them.
A soft toy is an emotional purchase, often made by someone who is not going to use it. A boyfriend choosing for Valentine's Day, a cousin sending something for a baby's naamkarana, an uncle buying a giant bear for a birthday. They cannot feel the fabric, and they have no idea how big three feet really is.
A 90-minute audit call and a written, scored report. Turnaround, reporting and term are agreed in writing after the audit.
In one paragraph
Soft toys online are stuffed animals, plush characters, cushions and cuddly gifts, bought mostly as presents for children, partners and friends and judged on size, softness and how they will look when unwrapped. GullySales works on how your listings convey size and softness, how gifting occasions are planned, and how gift buyers are brought back before the next date.
So the listing has to do the touching for them. Scale, fabric, filling and washing all need to be visible, and the gift needs to arrive on the day.
Last updated 7 Oct 2026. Product, labelling and advertising rules for toys differ by product and change. We describe them in general terms, so check the current position with your own adviser or the regulator before you publish a claim.
Who it is for
This is written for you if you sell soft toys online.
- Plush and teddy brands selling on their own store and marketplaces
- Gift sellers whose soft toys go out with flowers, cakes and cards
- Sellers of large and giant plush for birthdays and Valentine's Day
- Makers of handmade and personalised soft toys
- Sellers of character plush linked to films, cartoons and festivals
Not for
It is not the right fit if.
- A seller who cannot give accurate sizes and photograph the toy beside something to show scale
- A store that promises gift delivery on a date it cannot keep
How buyers choose
What decides the sale of soft toys.
Size, shown against something real
Three feet means nothing without a child, a chair or a door in the picture. The buyer wants height in feet or centimetres and a photograph for scale.
Softness, filling and fabric
Buyers look for words like fluffy, huggable and washable, and check reviews for whether the toy sheds fluff. A cheap fabric shows in the photographs.
The occasion and the recipient
Valentine's Day, a newborn, an anniversary, an apology. The buyer wants a toy and a card that suit the person, and a gift-wrap option.
Delivery by the date
The toy has to be in the recipient's hands on the day. Delivery cut-off dates and a courier that does not crush the box matter as much as the toy.
Where sales are lost
What usually goes wrong when you sell soft toys online.
In the words sellers use on the first call.
“Customers say the bear was smaller than they thought”
A bear photographed alone in a studio looks enormous. Without a person or a bed beside it, the review calls it a tiny disappointment.
“Orders pile up in the week before Valentine's Day and fall apart”
Late deliveries and crushed boxes land on the one day that cannot be moved. The negative reviews outlive the season.
“Marketplace shoppers pick the cheapest teddy bear”
A search for teddy bears returns hundreds of similar toys. Without a clear difference in fabric, filling and size, price is all that is left.
The scope
The work we would propose for soft toys.
Measured on purchases, conversion rate, cost to win a customer, average order value and repeat purchases. Anything here that needs a platform or tool we have not used with you is confirmed in the audit before it goes in the scope.
- Scale and softness shown on the listingImages with a child, a chair or a hand beside the toy, a close-up of the fabric, and size stated in both feet and centimetres in the first lines.
- Occasion pages for gift buyersPages for what is searched around the date: Valentine's Day teddy, newborn gift soft toy, anniversary plush, giant teddy bear delivery.
- Peak-season ad plansGoogle and Meta campaigns planned around the gifting dates, with a cut-off notice built into the ad so late orders are not taken.
- Gift add-ons at checkoutA card, a box and a chocolate offered at checkout, so a gift buyer finishes the present in one order.
Personalised soft toys
A simple order form for a name, a message or an embroidered detail, with a proof sent on WhatsApp before the toy is made.
What we do
What you get for soft toys.
Each deliverable and what it is there to change.
A size photograph for every toy
The toy next to a chair, a cot or a child, with height written on the image, to end the smaller-than-expected return.
A gift delivery cut-off page
The last order date for each city before each occasion, shown on product pages and in ads.
A gifting add-on set
A card, a box and one small extra, priced together, so the buyer sees a complete present.
A care and washing note
A short guide in the box and on the page on how to wash and dry the toy, to lower complaints about fluff and shape.
How the result is measured
- Purchases
- Conversion rate
- Average order value
- Return rate
- Repeat purchase rate
- Orders arriving after the occasion date
Recorded as a baseline before work starts, so every later report has an honest comparison.
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Free audit call
90 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
After the call
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope, the fee and the reporting come with it, in writing.
Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
What we need from you
What to have ready before the audit call.
None of it has to be tidy. We read what you have.
- Your best-selling toys and the sizes you sell
- Delivery problems and returns from the last Valentine's and Diwali
- Reviews that mention size, fabric or shedding
- Your courier and packaging for large toys
- Personalisation requests and how you take them now
Selling in India and abroad
Selling soft toys beyond your own market.
Where you sell decides sizes, units, seasons and returns. We work from Bengaluru and have no overseas office, so for a new country we start from your own sales and the platforms you already use.
Gifts sent to India from abroad
NRI buyers send plush to family in India for birthdays and festivals. Delivery within India is what they test, so a clear delivery date matters more than anything else on the page.
Shipping soft toys overseas
A large plush is light but bulky, so postage is charged by volume. Customs rules for stuffed toys and their labelling differ by country and are checked with your adviser before you sell there.
FAQ
Questions about selling soft toys online.
Not here? More answers, or ask on WhatsApp.
How do I show the size of a teddy bear online?
How do I get ready for Valentine's Day?
Can I sell personalised soft toys on a marketplace?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More in Toys
Sellers of soft toys also need
Also selling from a shop, a workshop or a warehouse? See the page for retailers.
This page is part of the e-commerce section. The D2C brands page covers the arithmetic of acquisition cost and the second order for any brand.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with the free audit.
Option 1
The audit on its own
A 90-minute call and a written, scored report. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix the audit ranks first, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
The offer
Start with a free audit of how your soft toys sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 90-minute call with the person who will do the work
- A written, scored report on the six places orders leak
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
Your next practical step
Get a free audit of how you sell, and a scored report of where the work is.
90 minutes. A written, scored report. No invoice and no obligation.