E-commerce · Heating, Cooling & Air Quality
The order is won by whoever can promise a fitter before the first hot week.
An air conditioner is a purchase a household talks about for days. Someone checks the room's size and which way it faces, a parent worries about the bill, and a relative says to buy only the brand with a local technician. The decision runs across a family.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
Air conditioners online are split, window and portable cooling units, bought as a considered, heavy purchase that includes installation, with tonnage, inverter or fixed speed, and the energy label weighed against the room and the electricity bill. GullySales works on how your listings fit the unit to the room, how installation is explained and booked, and how your spend follows the weeks each city actually heats up.
That is why a listing that gives only the tonnage and the star rating loses. The buyer wants to know if it cools their bedroom, what the bill will be and who fits it, in that order.
Last updated 7 Oct 2026. Product, labelling and advertising rules for heating, cooling & air quality differ by product and change. We describe them in general terms, so check the current position with your own adviser or the regulator before you publish a claim.
Who it is for
This is written for you if you sell air conditioners online.
- Brands selling split and window units on marketplaces and through dealers
- Dealers with an installation team who want orders from the web in their city
- Sellers of portable and inverter units for rented flats and small offices
- Multi-brand electronics stores that compete on delivery and fitting
Not for
It is not the right fit if.
- A seller who cannot say who fits the unit and what is and is not included
- A brand that wants to claim electricity savings it cannot show
How buyers choose
What decides the sale of air conditioners.
Tonnage for the room
Buyers ask whether one tonne or one and a half suits a bedroom or a hall, and whether sun on the wall or a top floor changes the answer.
Inverter or fixed speed, and the energy label
The label and the inverter claim are read as a guess at the monthly bill. Buyers check them, and also check whether other owners say the bill is real.
What the installation includes
Pipe length, the stand, the drain pipe, extra wiring, an outdoor bracket. Charges beyond a basic fitting are the most common surprise.
Warranty on the compressor and where the service sits
The compressor warranty and the brand's technician in the buyer's town matter more than a cooling-speed claim.
Where sales are lost
What usually goes wrong when you sell air conditioners online.
In the words sellers use on the first call.
“Customers say the installation charge was a surprise”
Extra pipe, a bracket and a power point are billed on the day. The buyer feels cheated, and a review calls the seller dishonest.
“Delivery is booked and the fitter turns up late”
The unit sits in the house in the middle of a heatwave, and the reviews that follow are about the delay, not the machine.
“We lose to the shop around the corner”
Buyers like seeing the unit and meeting the fitter. A listing with no local answer loses to a showroom that is five minutes away.
The scope
The work we would propose for air conditioners.
Measured on purchases, conversion rate, cost to win a customer, average order value and repeat purchases. Anything here that needs a platform or tool we have not used with you is confirmed with you before it goes in the scope.
- A tonnage guide by roomA guide that asks room size, floor, sun and use, and returns one or two units from your range, so the capacity question is settled on the page.
- City pages with local fittingPages and Business Profile listings for the cities where you install, so the buyer who searches for an air conditioner near them finds you.
- Heatwave-timed campaignsGoogle Shopping and Meta campaigns started when each city's search begins to rise, not on a fixed date for the whole country.
- Enquiry handling for dealersA reply route for web and WhatsApp enquiries that sends a quote and offers a fitting date while the buyer is still looking.
Installation made clear and bookable
A page for each unit stating what the basic fitting includes, what costs extra and how to book, with a form that collects the floor and the wall type.
What we do
What you get for air conditioners.
Each deliverable and what it is there to change.
A tonnage and room-size chart
One table and picture linking room size, floor and sun exposure to the right unit, to answer the capacity question early.
An installation inclusions sheet
What the basic fitting covers, what costs extra and what the buyer should prepare at home, shown before payment.
City pages for each fitting area
A page per city or area you serve, with the models you stock and how fitting is arranged there.
A heatwave campaign plan
The cities in the order they heat up, with creative, stock and fitting capacity prepared for each.
How the result is measured
- Purchases
- Conversion rate
- Customer acquisition cost
- Return rate
- Installation bookings per enquiry
- Reviews citing fitting delays or extra charges
Recorded as a baseline before work starts, so every later report has an honest comparison.
How it works
From your first message to the first piece of work.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
What we need from you
What to have ready before we talk.
None of it has to be tidy. We read what you have.
- Your air conditioner range with tonnage and type
- Your installation charges and what they cover
- The cities you can fit in and the fitter capacity there
- Reviews and calls that mention fitting delays or extra charges
- Last year's sales by city and month
Selling in India and abroad
Selling air conditioners beyond your own market.
Where you sell decides sizes, units, seasons and returns. We work from Bengaluru and have no overseas office, so for a new country we start from your own sales and the platforms you already use.
Refrigerants and rules differ
Air conditioners contain refrigerant and sit under rules that differ by country. Units made for the Indian market cannot be assumed to be legal elsewhere, so your adviser checks each market before listing.
Installation is the sticking point
A buyer abroad also needs a fitter. Without a partner who can install and service the unit there, it is usually better to start with dealers, not homes, and from your own export data.
FAQ
Questions about selling air conditioners online.
Not here? More answers, or ask on WhatsApp.
How do I tell a buyer which tonnage to choose?
Should installation be free or charged?
Can I claim an air conditioner saves electricity?
Is it worth selling air conditioners on marketplaces?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More in Heating, Cooling & Air Quality
Sellers of air conditioners also need
Also selling from a shop, a workshop or a warehouse? See the page for hvac companies and inverter, ups and generator dealers.
This page is part of the e-commerce section. The D2C brands page covers the arithmetic of acquisition cost and the second order for any brand.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with your brief and a conversation.
Option 1
The conversation on its own
A call after you send your brief. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix that matters most, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.