E-commerce · Home Textiles
A blanket sells in the first cold week and sits on the shelf the rest of the year.
Blankets are the most seasonal thing in this category. In Delhi and Chandigarh the sale begins with the first cool morning in October. In Chennai it is a thin AC blanket bought in May. The page has to speak to the buyer's own weather, not an average one.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
Blanket e-commerce is the online sale of fleece, wool, acrylic, cotton and AC blankets, dohars, throws and baby blankets, bought for a season, a room or a gift. GullySales works on how your listings explain weight, softness and wash, how winter demand is timed to the weather in each region, and how gifting and AC-room buyers are reached when they are not looking for warmth.
The product is also a gift. Winter blankets go to parents and in-laws, a baby blanket goes to a new mother. The buyer is then thinking of someone else's skin, and reads the fabric closely.
Last updated 7 Oct 2026.
Who it is for
This is written for you if you sell blankets online.
- Blanket makers in Panipat, Ludhiana and Karur selling direct to buyers
- Fleece, mink and sherpa blanket sellers on marketplaces
- Baby blanket and swaddle sellers who sell as gifts
- AC blanket and dohar brands for city bedrooms
Not for
It is not the right fit if.
- A seller who cannot say what fibre a blanket is made of
- A brand that sells winter blankets only in winter and cannot plan stock for the cold week
How buyers choose
What decides the sale of blankets.
Fibre and how it feels
Fleece, mink, wool, acrylic, cotton. Buyers want to know whether it is soft, scratchy, heavy or light, and read reviews for the words "itchy" and "warm".
Weight and size
GSM or weight in grams, and a size in inches. Single, double and king blankets are bought for different beds, and a throw is bought for the sofa.
Shedding and pilling
New blankets shed fibre, and cheap ones pill. Buyers look for reviews after a month, not a week.
The person it is for
A gift for parents wants warmth and ease of washing. A baby blanket wants a soft fabric and safe edges. Buyers look for those words.
Where sales are lost
What usually goes wrong when you sell blankets online.
In the words sellers use on the first call.
“Everyone orders in the same fortnight”
The first cold snap brings a surge, and delivery slows. A buyer who ordered late and received it after the cold went is a refund.
“Reviews say it sheds on the sofa”
A new blanket loses fibre. The listing never said to wash it first, and the review reads as a defect.
“Buyers cannot tell the heavy blanket from the light one”
Photographs of folded blankets look the same. Two products at different prices look like one, and the buyer chooses the cheaper.
The scope
The work we would propose for blankets.
Measured on purchases, conversion rate, cost to win a customer, average order value and repeat purchases. Anything here that needs a platform or tool we have not used with you is confirmed with you before it goes in the scope.
- Campaigns that start with the coldA regional plan that begins when the weather turns in each city and pauses where it does not, with stock and delivery times checked first.
- A warmth and weight tableEach blanket tagged for AC room, mild winter or cold winter, with weight and size shown the same way for all.
- Gift pages for parents and new babiesCollections for blankets for parents, newborn blankets, throws for a sofa, AC blankets for adults.
- Fibre and shedding notesA line on every listing about the first wash, shedding and drying, so a new blanket does not read as faulty.
- Reorders ahead of the next coldA message to last winter's buyers before the next one, with the same blanket in another size or a gift option.
What we do
What you get for blankets.
Each deliverable and what it is there to change.
A region and season calendar
When the cold sets in across the cities you sell to, and the week each campaign begins.
A weight and warmth chart
All your blankets on one table by fibre, weight, size and use, so the buyer picks without comparing ten tabs.
A first-wash note
A short card in the pack and a line on the page about washing, shedding and drying.
A gift version of the page
A listing with a wrapping option, a message card and a delivery date for festive and wedding gifts.
How the result is measured
- Purchases
- Conversion rate
- Customer acquisition cost
- Average order value
- Repeat purchase rate
- Late-delivery complaints
Recorded as a baseline before work starts, so every later report has an honest comparison.
How it works
From your first message to the first piece of work.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
What we need from you
What to have ready before we talk.
None of it has to be tidy. We read what you have.
- Your blanket range with fibre, weight and size
- Last winter's sales by city and by week of the cold
- Reviews that mention shedding, pilling or warmth
- Your delivery times in cold-weather cities
- Marketplace listings for your blankets
Selling in India and abroad
Selling blankets beyond your own market.
Where you sell decides sizes, units, seasons and returns. We work from Bengaluru and have no overseas office, so for a new country we start from your own sales and the platforms you already use.
Winter buyers in the Gulf and the West
NRI families buy blankets for relatives in India and for their own homes in cold countries. Sizes and warmth labels should follow the buyer's own market.
Fibre labelling and freight
Wool and fibre content must be declared correctly in many markets, and a blanket is bulky to post. Your adviser confirms the labelling and the courier confirms cost.
FAQ
Questions about selling blankets online.
Not here? More answers, or ask on WhatsApp.
When should I start advertising blankets?
Do blankets sell outside winter?
How do I describe fleece honestly?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More in Home Textiles
Sellers of blankets also need
Also selling from a shop, a workshop or a warehouse? See the page for textile manufacturers and home decor businesses.
This page is part of the e-commerce section. The D2C brands page covers the arithmetic of acquisition cost and the second order for any brand.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with your brief and a conversation.
Option 1
The conversation on its own
A call after you send your brief. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix that matters most, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.