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Career counselling centres · WhatsApp marketing

Meet the parent where they already ask: on WhatsApp.

WhatsApp marketing for a career counselling centre is using the app families already trust to answer questions, share the fee page and confirm bookings. GullySales works on the business profile, the message templates and the rules for who may be messaged.

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of coaching centres and tutors at work in India

What WhatsApp marketing means

WhatsApp marketing is sending updates, offers and reminders to customers on the app most Indian buyers already check daily. GullySales sets up business WhatsApp, writes the message templates and keeps the list consented and current.

Last updated 18 Oct 2026.

For career counselling centres

Where it usually goes wrong, and what we would do.

  • “The first question arrives as a message”

    A parent asks 'what is the fee and who will counsel my child' before ever phoning. A clear reply with the fee page and a booking link wins the conversation the call would have started.

  • “Results week floods the number”

    A single phone cannot answer hundreds of messages in a day. Saved replies, labels and a second person on the account keep answers consistent and keep anyone from being missed.

  • “Unwanted messages cost trust”

    A parent who is added to a broadcast list without asking will block the number. A centre that wants to be consulted for years needs a family's permission and a reason for every message it sends.

What we do

What we deliver for career counselling centres.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A WhatsApp Business profile

    Name, hours, address, catalogue of sessions and a short description that states what the centre does and the fee page address.

    Result: A parent opening the chat sees a complete, accurate profile.

  2. Saved replies for common questions

    Prepared answers on fee, session length, who attends and online options, written to be edited for each family.

    Result: Staff answer in a consistent voice.

  3. Booking and reminder templates

    Messages for confirming a slot, reminding a family and sharing the location.

    Result: A booked family receives the details it needs.

  4. A consent and opt-out routine

    A line asking permission before adding anyone to a list, and a simple way to leave it.

    Result: Only families who agreed receive broadcasts.

  5. Labels and ownership

    Labels for stage and for the counsellor handling the family, with a daily look at unanswered chats.

    Result: No chat sits unanswered without a name against it.

How the result is measured

  • Messages delivered
  • Reply rate
  • Enquiries from WhatsApp

Recorded as a baseline before work starts, so every later report has an honest comparison.

Who it is for

This is written for these career counselling centres.

  • Stream and subject choice guidance for Class 9 to 12
  • Centres helping students choose degree courses and colleges after Class 12
  • Psychometric and aptitude assessment providers
  • Career-change guidance for working professionals
  • School-based counselling providers visiting on contract
  • Practices that specialise in NEET, engineering or design aspirants and their alternatives
  • Study-abroad guidance kept separate from admission agency work
  • Online-only counselling by video

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the whatsapp marketing work runs

  1. 1

    Understand current WhatsApp use

    We review how customers currently message you and how consistently, if at all, it is answered.

  2. 2

    Audit common questions

    We identify the questions that come up repeatedly, which decide what should be automated first.

  3. 3

    Set up automation and templates

    An automated first response and quick reply templates are built for the most common needs.

  4. 4

    Connect to the CRM

    Conversations are linked to customer records so context carries over between team members.

  5. 5

    Measure and optimise

    We track response time and conversion, refining automated responses based on what customers actually ask.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Can we send results-time messages to all past families?
Only to those who agreed to hear from you, and with something useful in the message. Check the platform's current rules on business messaging and your own adviser on consent.
Should the counsellor answer chats personally?
The desk can answer the practical questions. Questions that need judgement about a child should move to a call or a session, because a short chat reply can mislead.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.