Skip to content
GullySales
Tell us what you need

Study abroad consultants · Lead generation

Bring in students and parents who are ready to talk about one country and one intake.

Lead generation for a study abroad consultant means collecting enquiries from students and parents who have a country, a course and an intake in mind, not a pile of seminar forms with nothing behind them. GullySales works on the sources, the form and the first reply so each enquiry arrives with enough detail to counsel properly.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

An admissions counsellor reviews a university plan with a student and parent

What lead generation means

Lead generation is the combined work of every channel that brings in a new enquiry, whether from search, adverts, referrals or a stall at an exhibition. GullySales runs these channels together and reports the number of enquiries each one produced, not the activity behind it.

Also for study abroad consultants

Sales and marketing for study abroad consultants, the overview.

Last updated 17 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.

For study abroad consultants

Where it usually goes wrong, and what we would do.

  • “A form with no country is a name and nothing else”

    A seminar form that asks only for a name and a number gives the counsellor no reason to call one student before another. Asking for the country, the course, the intake and the test status lets the first call begin with the student's own plan.

  • “Every source needs its own label from day one”

    Instagram reels, a college seminar, an education fair, a language institute and an alumnus all send students. If the log says only walk-in or call, nobody learns which source produced offers and which produced only forms.

  • “Parents enquire differently from students”

    A student asks about courses and universities. A parent asks about total cost, safety and what happens after a visa refusal. The enquiry page needs a route for each, and the log should note who made the call.

  • “The weak lead is the one nobody called twice”

    A fair collects a stack of forms and one round of calls goes out. The student who said maybe is never reached again, and a rival's counsellor rings that evening. Keep a dated note of each attempt, so the third call knows what the first two said.

What we do

What we deliver for study abroad consultants.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. An enquiry form built for counselling

    A short form asking country, course, intake, test status and who is enquiring, with the student's consent to be contacted.

    Result: The counsellor opens each enquiry knowing what the student wants.

  2. Source labels on every enquiry

    A fixed list of sources, from fairs and seminars to video and referrals, entered once at the moment of enquiry.

    Result: You can name the sources that produced counselling sessions.

  3. Country and intake landing pages

    One page for each country you counsel on, answering the cost, requirement and deadline questions in plain words.

    Result: A student searching one country lands on a page written for it.

  4. A seminar follow-up routine

    A written plan for contacting everyone who signed up at a seminar or fair, with a second and third attempt agreed with you.

    Result: Sign-ups are reached more than once, not once.

  5. A parent route into the enquiry

    A separate page and call-back option for parents, covering fees, safety and the stages of the process.

    Result: Parent enquiries arrive marked as such and get the right answers.

  6. A report that stops at counselling

    Enquiries by source, counselling sessions booked and applications started, set against the baseline taken before work begins.

    Result: You see which source brings counselled students, not only forms.

How the result is measured

  • Enquiries generated
  • Cost per enquiry
  • Enquiries by source

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full demand and lead generation page

Who it is for

This is written for these study abroad consultants.

  • Consultants specialising in one country
  • Multi-country overseas education consultants
  • Test preparation institutes that also counsel
  • Nursing and allied health education consultants
  • Engineering and technology admissions consultants
  • Management and MBA admissions consultants

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the lead generation work runs

  1. 1

    Understand your capacity

    We agree how many enquiries your sales team can actually handle well, so the system is not built to overwhelm it.

  2. 2

    Audit current sources

    We check what already brings in enquiries today, even informally, before adding anything new.

  3. 3

    Strategise the channel mix

    Content, search and paid channels are chosen based on where your buyers already look.

  4. 4

    Implement capture and follow-up

    Pages, forms and a follow-up process are built and connected end to end.

  5. 5

    Measure and optimise

    We track enquiry volume and quality and adjust the channel mix to match.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Should we buy lists of students?
No. Bought lists hold people who never asked to hear from a consultant, and a message to them can break the platform's rules and the student's trust. Build enquiries from people who asked: fair sign-ups, page forms, WhatsApp messages and referrals.
Which country should the first pages cover?
The country where your counsellors know the ground best and where families already ask you the same questions. A page by someone who knows a country well reads differently from a general overview, and families notice.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

From the blog

Further reading for study abroad consultants.

All articles

More for study abroad consultants

Everything else we would do for you.

Closest to this: leads and follow-up

Also for study abroad consultants

Or start from the overview: sales and marketing for study abroad consultants.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need