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Study abroad consultants · Social media

Post what a counsellor says in the room, so families trust you before the call.

Social media marketing for a study abroad consultant means using Instagram, YouTube and WhatsApp channels to answer the questions students and parents carry into counselling. GullySales plans and drafts posts from your counsellors' real answers and tracks the enquiries each one brings.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

An admissions counsellor reviews a university plan with a student and parent

What social media means

Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.

Also for study abroad consultants

Sales and marketing for study abroad consultants, the overview.

Last updated 17 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.

For study abroad consultants

Where it usually goes wrong, and what we would do.

  • “Students watch short video, parents read longer posts”

    A student scrolls reels about a country and a course. A parent looks for a plain written post on cost and safety. One post written for both reaches neither. Plan two formats from the same counselling answer, one for each reader.

  • “Country glamour photographs say nothing about you”

    A skyline and a campus picture attract likes and no enquiries. A counsellor explaining an intake date or a document list shows the kind of help a family will actually receive. Show the work, not the scenery.

  • “Student stories need consent and care”

    A student who studies abroad is the best proof a consultant has, and also a person with a right to say no. Ask for written consent, avoid implying a result others will get, and check advertising rules for education with your own adviser.

  • “A post without a next step is entertainment”

    A reel that ends with no way to ask a question wastes the attention it earned. Every post needs a clear route to a WhatsApp message or a counselling slot. Place the same link in the same spot on every post.

What we do

What we deliver for study abroad consultants.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A content plan built from counselling questions

    A list of the questions counsellors answer every day, turned into post and video topics for each country and field.

    Result: Posts answer what families ask.

  2. Short video scripts for counsellors

    Plain scripts a counsellor can record in a few minutes, on intakes, documents, costs and mistakes to avoid.

    Result: Counsellors appear without long preparation.

  3. Parent-facing posts

    Written posts on fees, safety, the stages of the process and what a consultant does and does not control.

    Result: Parents see the answers they came looking for.

  4. A consent routine for student stories

    A simple form for permission, a rule for what a story may and may not claim and a check before any post goes out.

    Result: Every student story has written consent behind it.

  5. A call to action on every post

    A WhatsApp link or counselling-slot link, placed the same way on each post.

    Result: A viewer always knows how to ask.

  6. Enquiries traced to posts

    Enquiries tagged by the post or channel they came from, set against the baseline taken before work starts.

    Result: You see which posts brought students and which only brought views.

How the result is measured

  • Posts published
  • Engagement rate
  • Enquiries from social profiles

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full social media marketing page

Who it is for

This is written for these study abroad consultants.

  • Consultants specialising in one country
  • Multi-country overseas education consultants
  • Test preparation institutes that also counsel
  • Nursing and allied health education consultants
  • Engineering and technology admissions consultants
  • Management and MBA admissions consultants

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the social media work runs

  1. 1

    Understand your audience and platforms

    We identify which platforms your specific buyers actually use and what kind of content they respond to.

  2. 2

    Audit current presence

    We review existing pages, past content performance and any gaps in consistency.

  3. 3

    Build the content calendar

    A plan is created, balancing genuine value with occasional direct offers.

  4. 4

    Implement and post

    Content is created and published consistently on the agreed schedule.

  5. 5

    Measure and optimise

    We track enquiries alongside engagement and adjust the content mix based on what actually performs.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Which platform matters first for students?
The one your own enquiries point to. Ask each new student where they first saw you and record the answer. Students use different platforms from parents, so the log matters more than a guess.
Can we post offer letters and visa approvals?
Only with the student's written consent and with personal details covered. Do not present one student's outcome as what others will receive. Advertising rules differ by profession and state, so check with your own adviser, and check each platform's current rules.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

From the blog

Further reading for study abroad consultants.

All articles

More for study abroad consultants

Everything else we would do for you.

Closest to this: content and social

Also for study abroad consultants

Or start from the overview: sales and marketing for study abroad consultants.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need