Tennis academies · CRM
Keep every family, trial and booked court hour in one place the coaches can read.
A CRM for a tennis academy is the record of each family, player and company, with their level, batch, trial and renewal date, so nobody relies on memory. GullySales works on setting up the fields, the stages and the habits that keep that record true.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What CRM means
A CRM is the record where every enquiry, call and quote is kept against a customer, replacing separate notebooks, spreadsheets and memory. GullySales sets up or cleans an existing CRM and reports from it by enquiry outcome rather than by activity logged.
Last updated 3 Oct 2026.
For tennis academies
Where it usually goes wrong, and what we would do.
“Siblings and seasons break a simple list”
A child moves up a level, a younger sibling joins and a parent changes the number. A sheet with one row per family loses the level history, so the renewal offer goes to the wrong batch or does not go at all.
“Court hire and coaching sit in separate diaries”
A booked court hour and a coaching batch use the same court. When they live in two places, a double booking happens or an empty hour goes unnoticed, and nobody sees the gap until the court sits idle.
“A trial that is not logged is a trial forgotten”
The coach meets the child, the parent likes it, and the front desk never hears. Without a recorded outcome and a next step, the follow-up depends on a coach remembering after a long session.
“Renewal dates live in a coach's head”
The coach knows who is moving up and who is about to leave, but the knowledge walks out when the coach does. A date and a note on the record keep that knowledge with the academy.
What we do
What we deliver for tennis academies.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
Fields that suit a tennis academy
Child age, level, batch, coach, school, source, consent for photographs and the renewal date.
Result: The record answers the questions the front desk is asked.
Stages from enquiry to renewal
Enquiry, trial booked, trial attended, enrolled, renewal due and lapsed, each with a next action.
Result: Every family sits at a known step.
One view of court hours
Booked, open and held for batches, so a gap is spotted before the hour arrives.
Result: Unsold hours are seen while they can still be sold.
Reminders for trials and renewals
A prompt for the person responsible, with the family's last note beside it.
Result: No trial or renewal is left to chance.
Old contacts brought in and tagged
Past enquiries and former players loaded from sheets and phones, tagged by level and last contact.
Result: Earlier effort becomes a list you can use.
A choice of tool that fits your size
A spreadsheet if that is enough, or a CRM such as Zoho CRM when the volume needs one.
Result: You pay for no more software than the academy uses.
How the result is measured
- Enquiries logged in the CRM
- Data completeness
- Reports generated from CRM data
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for these tennis academies.
- Tennis academies with their own courts
- Academies coaching at clubs and apartment courts
- Junior development programmes
- Adult coaching and cardio tennis
- Competitive and tournament squads
- Multi-sport centres with tennis
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the CRM work runs
- 1
Map the sales process
We record how a deal actually moves from enquiry to close in your business today.
- 2
Configure stages and fields
The CRM's pipeline and fields are built to match that process exactly, not a generic template.
- 3
Set up automations
Reminders, assignment rules and follow-up triggers are configured so routine steps happen without manual effort.
- 4
Test with real deals
We run the configuration against actual current deals to catch gaps before the whole team relies on it.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Is a spreadsheet enough?
Is it safe to store children's details?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
From the blog
Further reading for tennis academies.
More for tennis academies
Everything else we would do for you.
Closest to this: leads and follow-up
Also for tennis academies
Or start from the overview: sales and marketing for tennis academies.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.