Tennis academies · Social media
Show the court, the coach and the drill so a parent can judge the standard.
Social media for a tennis academy is the feed, the stories and the status updates where parents and adult players see how sessions run before they ever visit. GullySales works on what gets posted, who is allowed to appear in it and what happens when someone replies.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What social media means
Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.
Last updated 3 Oct 2026.
For tennis academies
Where it usually goes wrong, and what we would do.
“Parents watch the court, not the caption”
A short clip of a feed drill or a serve lesson tells a parent more than a poster of a trophy. They look at how the coach corrects a child, how many share the court and whether the players look happy.
“Children's faces need signed consent”
Reels of juniors are the strongest content and the riskiest. Use a consent form that names where footage appears, frame shots from behind or at the net, and remove a clip the day a family asks.
“A result is not a pathway”
Posting a tournament win pleases current players. Posting how the squad trains, which events it enters and how the coach decides, with consent, attracts the family that wants a route and is ready to commit.
“Adults and parents scroll different feeds”
Adults looking for cardio tennis follow fitness and workplace accounts. Parents follow school and neighbourhood groups. A single feed aimed at both reaches neither, so the voice shifts with the person addressed.
What we do
What we deliver for tennis academies.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A bank of drills by level
Short clips and photographs sorted into beginner, intermediate and competitive, filmed with the coach's approval.
Result: You never start a week without something true to post.
A consent form and a posting rule
A one-page form families sign, and a written rule on what may be shown and what is never shown.
Result: Nobody appears who has not agreed.
A plan around camps and tournaments
Posts timed to school breaks, camp openings and the events your players enter.
Result: Content matches what the academy is selling.
A reply routine for comments and messages
Who answers, in what words, and when a comment becomes a call or a WhatsApp message.
Result: Interest is picked up, not left in the inbox.
A trial prompt on posts that suit it
A clear line inviting a trial, with a link that goes straight to the booking route.
Result: Attention has somewhere to go.
A report on enquiries from social
Enquiries that began on social, counted against the baseline taken first.
Result: You see what the feed brings, not only what it collects.
How the result is measured
- Posts published
- Engagement rate
- Enquiries from social profiles
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for these tennis academies.
- Tennis academies with their own courts
- Academies coaching at clubs and apartment courts
- Junior development programmes
- Adult coaching and cardio tennis
- Competitive and tournament squads
- Multi-sport centres with tennis
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the social media work runs
- 1
Understand your audience and platforms
We identify which platforms your specific buyers actually use and what kind of content they respond to.
- 2
Audit current presence
We review existing pages, past content performance and any gaps in consistency.
- 3
Build the content calendar
A plan is created, balancing genuine value with occasional direct offers.
- 4
Implement and post
Content is created and published consistently on the agreed schedule.
- 5
Measure and optimise
We track enquiries alongside engagement and adjust the content mix based on what actually performs.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
How often should we post?
Should we boost posts with money?
Can we repost parents' videos of their children?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
From the blog
Further reading for tennis academies.
More for tennis academies
Everything else we would do for you.
Closest to this: content and social
Also for tennis academies
Or start from the overview: sales and marketing for tennis academies.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.