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Online education and EdTech companies · Digital marketing

Spend on the channels that bring a learner to the demo class, and drop the rest.

Digital marketing for an EdTech company is the mix of search, video, social and messaging channels that carries a learner or parent from a first search to a booked demo. GullySales builds the mix around your courses and your counsellors' capacity, and measures each channel by paid students.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

An online educator records a lesson at a teaching desk

What digital marketing means

Digital marketing is the combined work of search, social media, advertising and website channels running together rather than as separate projects with separate people. GullySales runs these as one connected system so a change in one channel, such as a new offer, is reflected everywhere at once.

Also for online education and EdTech companies

Sales and marketing for online education and EdTech companies, the overview.

Last updated 11 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.

For online education and EdTech companies

Where it usually goes wrong, and what we would do.

  • “Every channel claims the enrolment”

    Google, Meta and YouTube each report a conversion for the same learner. Without a record that follows the student to the fee payment, you pay three times for one enrolment.

  • “Ad spend runs ahead of counsellors”

    A campaign that doubles the forms on a day the team is short produces cold calls and lost enquiries. Marketing needs to know how many calls the team can make well in a day.

  • “Seasons move the budget”

    Admissions, board results, exam notifications and the new year each shift interest in a course. A flat budget spends hard in a dull week and thin in the week parents decide.

  • “Your own name is a search too”

    A learner who heard of you in a school WhatsApp group types your name into Google. If a rival ad or an aggregator sits above you, the referral ends on a comparison page.

What we do

What we deliver for online education and EdTech companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Channel plan by course

    Which of search, YouTube, Meta, LinkedIn and referral carries each course, and the reason for each choice.

    Result: Every course has a named main channel.

  2. Protection for your own name

    A campaign and a listing for your brand and course names, so a searcher reaches you first.

    Result: Searching your name shows you, not a rival.

  3. Landing page for each campaign

    Each campaign opens a page for its own course with syllabus, fee and a demo slot.

    Result: No ad lands on the home page.

  4. Budget matched to counsellor capacity

    Spend set against the number of calls the team can make well.

    Result: New forms are called when they arrive.

  5. Source-to-fee tracking

    Enrolments traced back to campaign and keyword through the CRM record.

    Result: You can retire a channel on evidence.

  6. Calendar of admission and exam peaks

    A plan marking when interest rises for each course.

    Result: Budget moves before the season, not after it.

How the result is measured

  • Enquiries across channels
  • Cost per enquiry overall
  • Channel mix by contribution

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full integrated marketing campaigns page

Searches your buyers type

Plan each channel around the search a learner makes.

Data analytics course online for working professionals
Answer with a course page showing the weekend schedule and tools taught. Search ads suit it, because the professional is ready to compare.
Your course name with fees
A learner comparing prices types this. Answer on a fees page you own and run a brand ad on the same phrase, so an aggregator does not hold the top.
NEET online coaching batch start date
Send it to a batch page that states the start date and the demo test. Plan the spend around the exam notification dates rather than a flat daily amount.
Class 10 science online tuition for CBSE
A parent's search. Answer with a class and board page naming the teacher and offering a demo slot, and test a short YouTube lesson that leads to it.
Your platform name reviews
Learners look for complaints before paying. Keep a Google listing with owner replies and a plain refund page, so the first results are not only a forum thread.

Who it is for

This is written for these online education and EdTech companies.

  • Test-prep and exam coaching platforms (JEE, NEET, UPSC, banking, CA)
  • K-12 live tutoring and doubt-solving apps
  • Upskilling and job-oriented course providers
  • Coding and data bootcamps
  • Spoken English and language-learning apps
  • Corporate training and L&D providers
  • Skill and vocational course platforms
  • Learning management system and school software vendors
  • Hybrid providers with both online batches and a learning centre

Not for

It is not the right fit if.

  • Your counsellors cannot return every enquiry now, so more ad spend would add cold names instead of enrolments.
  • You cannot yet trace a fee payment back to its source, so you could not tell which channel to keep.
  • Your course page, fee and demo booking are not ready, so paid traffic would land on a page that cannot convert.

How it works

How the digital marketing work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Agree the one aim

    We settle what the campaign must achieve, such as enquiries for a launch or footfall for an event, and the date it must be live.

  2. 2

    Check what is ready

    We list the channels you already run, who runs them, and what each can produce in the time available. Anything that cannot be done properly is left out.

  3. 3

    Write the idea and the message sheet

    We draft the one-sentence idea, test it against each planned format, and fix the wording that all channels will copy.

  4. 4

    Brief every channel from the same sheet

    Your agency, freelancer or in-house person receives the message sheet and calendar. Their work is checked against the sheet before it goes out.

  5. 5

    Run on the shared calendar

    Channels go live together. If the offer changes, every channel is changed on the same day from the same sheet.

  6. 6

    Measure as one campaign

    Enquiries and orders are read against the baseline. The reporting schedule is agreed in writing with the scope.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Where should a new EdTech company start?
Start where intent is highest: search for the exact course, and a demo page that answers the fee and the schedule. Add video and social once the first call and the follow-up work, otherwise extra forms only pile up.
How do we compare channels fairly?
By paid students and the cost of each, read from one shared record. Forms and demo bookings are steps on the way. The channel that brings fee payments is the one that keeps its budget.
Do you manage ad accounts we already have?
Yes. We audit the account, keep what works and change the rest. The account stays in your name, so you keep the history if we stop working together.
Can we advertise our results in education ads?
Say only what you can document, and check it before you publish. Advertising rules for education services differ by state, and each platform has its own current rules on results claims. Keep a file with the source for every figure on an advertisement, so a complaint can be answered with a document.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for online education and EdTech companies

Everything else we would do for you.

Closest to this: strategy and research

Also for online education and EdTech companies

Or start from the overview: sales and marketing for online education and EdTech companies.

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