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Online education and EdTech companies · Social media

Post where your learner already watches, and ask them for one thing: a demo booking.

Social media marketing for an EdTech company means posting useful lessons and learner stories on the platform where your buyer already spends time. A parent, a college student and an HR head are on different platforms. GullySales picks the platform for each course and the single action every post asks for.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

An online educator records a lesson at a teaching desk

What social media means

Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.

Also for online education and EdTech companies

Sales and marketing for online education and EdTech companies, the overview.

Last updated 11 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.

For online education and EdTech companies

Where it usually goes wrong, and what we would do.

  • “Every course posts on every platform”

    The same reel on Instagram, LinkedIn and Facebook reaches the wrong person on two of them. The platform should follow the learner.

  • “Posts end in a follow, not a demo”

    A post that asks viewers to subscribe builds a count. A post that asks for a demo booking builds a pipeline.

  • “Comments and direct messages go unanswered”

    A parent asks the fee in a comment and nobody replies. The comment is a lead, and it should reach a counsellor.

What we do

What we deliver for online education and EdTech companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A platform plan by course and buyer

    Which platform each course should use, based on who buys it, with the post types and the one action each post asks for.

    Result: Each course speaks to its own buyer.

  2. A content plan built on teacher-led posts

    Short lessons, a doubt of the day and instructor introductions, written with your faculty rather than around them.

    Result: The page shows real teaching, not stock graphics.

  3. A comment and message routine

    A named person who answers comments and direct messages and moves enquiries to WhatsApp or a counsellor.

    Result: A fee question in a comment becomes a recorded lead.

  4. Consent and permission checklist

    A form for a learner's or parent's consent before a photograph, a result or a testimonial is posted, kept on file.

    Result: No post depends on a learner's name you cannot document.

  5. Paid boosts matched to open batches

    Small paid promotion of posts for the batches with open seats, kept separate from organic posting.

    Result: Promotion follows seat availability.

How the result is measured

  • Posts published
  • Engagement rate
  • Enquiries from social profiles

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full social media marketing page

Platform for this buyer

Choose the platform by who is buying the course, then give each post one job.

Test one platform per course before adding another. Record which post brought a demo booking.

YouTube for exam and school lessons
Post a full chapter explanation or a doubt session by a named teacher, with the batch link in the description. The single action is booking a demo, not subscribing.
Instagram for teenagers and college students
Use short reels, a quick tip or a study plan from an instructor. Send viewers to a WhatsApp chat or a demo form in the profile link. Keep parents informed in a different channel.
LinkedIn for working professionals and HR heads
Post what a learner built in the course, or an L&D lesson, signed by a named instructor. The action is a course page for professionals or a sample session for HR.
Telegram or WhatsApp channel for exam aspirants
Run a channel for daily practice questions and test dates. Get opt-in before adding anyone, and link each message to a batch page. Aspirants use these channels heavily.
Facebook for parents and regional audiences
Post in the parent's language about homework help, exam timetables and parent counselling calls. Ask for a phone call or a demo, and reply to every comment.
What not to post
Do not post rank lists, marks or photographs of minors without recorded consent from a parent. Do not post a result you cannot document. Check advertising rules for education with your adviser.

Who it is for

This is written for these online education and EdTech companies.

  • Test-prep and exam coaching platforms (JEE, NEET, UPSC, banking, CA)
  • K-12 live tutoring and doubt-solving apps
  • Upskilling and job-oriented course providers
  • Coding and data bootcamps
  • Spoken English and language-learning apps
  • Corporate training and L&D providers
  • Skill and vocational course platforms
  • Learning management system and school software vendors
  • Hybrid providers with both online batches and a learning centre

Not for

It is not the right fit if.

  • No one can reply to comments and direct messages from learners within the day, so open questions would sit under your posts.
  • You have no demo slot or enquiry form to point a viewer to, so the posts would earn views and nothing else.

How it works

How the social media work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Confirm audience, platforms and access

    We note which platforms your buyers use and check that the pages sit under your own business accounts, with you as owner and us as added roles.

  2. 2

    Review the current presence

    We read the existing pages, the posts that drew replies and the gaps in posting.

  3. 3

    Build the calendar

    Themes, formats and dates are set out for your approval, with space for offers and news.

  4. 4

    Create, approve and publish

    Posts are made, approved by you and scheduled. Replies to the public are handled in your voice.

  5. 5

    Record enquiries and adjust

    Enquiries are logged against the post or platform where they began, and the mix changes to follow what brings them.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Who should be on camera, the founder or the teachers?
The teachers who will take the class. A parent or learner wants to see the person teaching them. The founder can introduce the programme once. Always get the teacher's agreement, and note what happens to the videos if they leave.
How should we handle comments and DMs?
Give one person the job. Reply to every question in public in a sentence, then move the fee or batch question to WhatsApp or a call. Log each as an enquiry with its source, so no comment is left unanswered.
Do festivals and exam seasons matter for posting?
Exam dates matter more than festivals. Post revision and study-plan content before major exams, and admissions content when a new batch opens. A festival post works only if it relates to learners, such as a holiday study plan.
Can we feature a learner's story or result?
Only with their written consent, and a parent's consent for a minor. Show only what you can document. Rules on advertising results differ, so check with your adviser and keep the consent form on file.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for online education and EdTech companies

Everything else we would do for you.

Closest to this: content and social

Also for online education and EdTech companies

Or start from the overview: sales and marketing for online education and EdTech companies.

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