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Online education and EdTech companies · WhatsApp marketing

Remind the learner about tonight's demo class on the app they already open.

WhatsApp marketing for an EdTech company means using the business app or the business platform to send demo reminders, class links and fee follow-ups to learners and parents who opted in. It works only with consent and a human who replies. GullySales sets up the opt-in record, the templates and the reply path.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

An online educator records a lesson at a teaching desk

What WhatsApp marketing means

WhatsApp marketing is sending updates, offers and reminders to customers on the app most Indian buyers already check daily. GullySales sets up business WhatsApp, writes the message templates and keeps the list consented and current.

Also for online education and EdTech companies

Sales and marketing for online education and EdTech companies, the overview.

Last updated 11 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.

For online education and EdTech companies

Where it usually goes wrong, and what we would do.

  • “The demo reminder is the main message”

    A learner who booked on Tuesday forgets by Thursday. A reminder with a joining link on the evening before is the difference between a booked demo and an attended one.

  • “Counsellors use personal numbers”

    A counsellor who leaves takes the conversation, and the parent's number, with them. Chats belong in a business number the company controls.

  • “Bulk messages to old leads”

    Sending an offer to every number in an old sheet brings blocks and reports. It also risks the business number.

What we do

What we deliver for online education and EdTech companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. An opt-in record for every learner and parent

    A note of when, where and how each person agreed to be messaged, including the parent's agreement for a minor.

    Result: You can show why every number is on the list.

  2. A business profile and number the company owns

    A verified business profile with course names, timings and a catalogue of batches, linked to a number the company controls.

    Result: A parent sees a business, not a stranger.

  3. Message templates for the learner's path

    Approved wording for the demo reminder, the class link, the fee instalment reminder and the post-demo follow-up.

    Result: The message that matters is ready before it is needed.

  4. A human reply path

    A named counsellor and a rota who answer replies, with a shared inbox so no chat is lost when staff change.

    Result: A learner who replies to a reminder gets an answer.

  5. Opt-out and quiet-hours rules

    A simple way to stop messages, and a rule on the hours when messages are not sent, especially to parents.

    Result: People who do not want messages stop receiving them.

How the result is measured

  • Messages delivered
  • Reply rate
  • Enquiries from WhatsApp

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full WhatsApp marketing and automation page

What must be in place first

Set up these six things before the first message goes out.

Check WhatsApp's current business policy and pricing before you build, because both change. Data protection law applies to the numbers you collect.

Opt-in record
Record on your demo form that the person agrees to WhatsApp messages about the demo and the course, with the date. For a learner under eighteen, record the parent's agreement.
Business profile and number
Use a number the company owns, not a counsellor's phone. Fill the profile with your course names, hours and website, and add a catalogue of batches if the batches change.
Message templates
Write templates for demo reminders, class links, instalment reminders and follow-up after a demo. Keep them short, in the learner's language, and get them approved before the batch opens.
Who pays for messages
Business messages may be charged by WhatsApp depending on the type and the current price list. Check the current pricing, decide a budget from your own records and tell your team.
Opt-out
Tell people how to stop messages in the first one, and honour the request at once by marking the person in your record. A learner who blocks the number reduces your standing.
Human reply path
Name the counsellor who answers each reply and the hours they answer. A message that invites a reply, then does not get one, is worse than no message.

Who it is for

This is written for these online education and EdTech companies.

  • Test-prep and exam coaching platforms (JEE, NEET, UPSC, banking, CA)
  • K-12 live tutoring and doubt-solving apps
  • Upskilling and job-oriented course providers
  • Coding and data bootcamps
  • Spoken English and language-learning apps
  • Corporate training and L&D providers
  • Skill and vocational course platforms
  • Learning management system and school software vendors
  • Hybrid providers with both online batches and a learning centre

Not for

It is not the right fit if.

  • You hold no record of which learners agreed to receive messages, so a broadcast would go to people who never asked for it.
  • No counsellor is free to answer a learner who replies, so the reminder would start chats that end in silence.

How it works

How the whatsapp marketing work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Read the chats you already have

    We read how customers write to you, which questions repeat and where a chat goes quiet. The repeated questions decide what gets automated first.

  2. 2

    Sort the list and the permission

    Contacts who asked to hear from you are separated from numbers that only sit in a phone book. We agree the wording new contacts will see before they say yes.

  3. 3

    Choose the app or the API

    One phone and a small team can stay on the ordinary app. Several people on one number, templates or a CRM link need the API through a provider, which is its own piece of setup work.

  4. 4

    Write the replies and the plan

    The greeting, away message, saved replies and handover rule are written in your words and approved by you. The message plan and its templates follow.

  5. 5

    Connect the record and test

    Each link carries its source line and each chat lands in the CRM. We test on real phones, including a customer who asks for a person.

  6. 6

    Read the unanswered questions

    A question the first reply could not answer becomes a new saved reply or a fixed handover. Stop requests are watched too, with the number's quality rating where the API is used, since both show a message plan that has gone too far.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Should we use the WhatsApp Business app or the API?
The app works for a small team with one number and a few chats a day. Move to the business platform when several counsellors need one inbox, or you want automated reminders. Check WhatsApp's current terms before choosing.
Can we create class groups on WhatsApp?
You can, but a group shows every member's number to the others. Ask for consent first, keep a rule for the group, and avoid adding minors without a parent's agreement. Many providers prefer a channel or a Telegram group for announcements.
Can our counsellors keep using their own numbers?
It is risky. The chat and the parent's number leave with the counsellor. Move enquiries to the company number, and let counsellors reply from the shared inbox. Tell parents which number they will hear from.
Can we put our course catalogue on WhatsApp?
Yes, a business profile can show a catalogue of courses or batches with a fee and a link. Keep it current when a batch fills. An outdated catalogue sends parents to a batch that has closed.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for online education and EdTech companies

Everything else we would do for you.

Or start from the overview: sales and marketing for online education and EdTech companies.

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