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Online education and EdTech companies · Lead generation

Bring in learners who want the course, not form-fillers chasing a free voucher.

Lead generation for an EdTech company is getting a learner or parent to raise a hand for a demo class, a counselling call or a scholarship test. GullySales works on the sources that bring in people who attend and pay, and records each enquiry against a course and a counsellor.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

An online educator records a lesson at a teaching desk

What lead generation means

Lead generation is the combined work of every channel that brings in a new enquiry, whether from search, adverts, referrals or a stall at an exhibition. GullySales runs these channels together and reports the number of enquiries each one produced, not the activity behind it.

Also for online education and EdTech companies

Sales and marketing for online education and EdTech companies, the overview.

Last updated 11 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.

For online education and EdTech companies

Where it usually goes wrong, and what we would do.

  • “A form is not yet a lead”

    A parent who ticks a box on a Meta form at night may not remember doing it by the time a counsellor rings. Count the learner who confirms a demo slot as the lead, and treat the bare form as a prompt for a first message.

  • “Scholarship tests fill the list with the wrong people”

    A free scholarship test pulls in students who want the discount and never plan to enrol. Ask for the course, the class and the board on the first screen, so the counsellor knows who is a real prospect before dialling.

  • “Free lessons bring viewers, not names”

    A chapter lesson on YouTube holds a student for the length of the video and then lets them leave. Put the next step under it: a demo class for that exact course, with a slot to pick.

  • “Parents and professionals arrive differently”

    A working professional searches at night for a weekend batch and wants the fee and schedule before giving a number. A parent wants to know who teaches the child. One form for both loses each of them.

What we do

What we deliver for online education and EdTech companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Lead sources listed by course

    Every place an enquiry comes from, whether search, YouTube, Meta, referral, college talks or partner sites, written against the course it is meant to feed.

    Result: You can see which course has no source feeding it.

  2. A short form for each buyer

    Separate forms for a parent, a professional and an HR head, each asking only what the counsellor needs for the first call.

    Result: A counsellor opens the call knowing the course and the class.

  3. Demo slot picker on the form

    A booking step that lets the learner choose a demo batch on the page itself and sends the confirmation straight to WhatsApp.

    Result: A booked demo has a day and a time against it.

  4. Scholarship test entries kept apart

    Registrants held in their own list, with a call after the result that offers the right batch instead of a blanket discount.

    Result: Test takers and demo bookers are never mixed in one count.

  5. Enquiry record by source

    Each enquiry carries its source, course, counsellor and outcome from the first touch to the fee payment.

    Result: You can name the channel that produced a paid student.

How the result is measured

  • Enquiries generated
  • Cost per enquiry
  • Enquiries by source

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full demand and lead generation page

What to capture or send

Record what tells a real learner from a form-filler.

Course, class or exam on the first screen
The learner or parent picks it on the form. The counsellor then opens the call on the right batch instead of asking again, and you see which course brings the enquiry.
Demo slot the learner chose
Stored by the form when the learner picks a time. A confirmed slot is the lead worth ringing first; a bare form is only a prompt for a first message.
Who is filling the form
A tick for parent, student, working professional or company contact. A parent asks who teaches, a professional asks about the weekend schedule, and the call changes with each.
Scholarship test flag
Set automatically for entries from a scholarship test. Counsellors read these apart from other enquiries, because many entrants want the discount and have no plan to join.
Reminder sent before the demo class
A WhatsApp message with the joining link and the instructor name, sent from the booking. It is the step that stops a booked learner forgetting and becoming a no-show.

Who it is for

This is written for these online education and EdTech companies.

  • Test-prep and exam coaching platforms (JEE, NEET, UPSC, banking, CA)
  • K-12 live tutoring and doubt-solving apps
  • Upskilling and job-oriented course providers
  • Coding and data bootcamps
  • Spoken English and language-learning apps
  • Corporate training and L&D providers
  • Skill and vocational course platforms
  • Learning management system and school software vendors
  • Hybrid providers with both online batches and a learning centre

Not for

It is not the right fit if.

  • You have no counsellor free to call a learner who booked a demo, so more forms would only go cold in the list.
  • Your course page shows no fee or syllabus yet, so a paid click would land where a parent cannot decide.
  • You plan to buy lists of scholarship-test entrants to fill the numbers; those names were gathered for a discount, not for your course.

How it works

How the lead generation work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Understand your capacity

    We ask how many enquiries your team can answer well, who answers after hours, and what a good enquiry looks like. Without this, the system fills a funnel nobody is watching.

  2. 2

    Audit current sources

    We read your call log, WhatsApp chats, enquiry sheet and platform dashboards. The baseline is recorded: enquiries by source, reply time, conversion and cost per order.

  3. 3

    Strategise the channel mix

    Search and maps are chosen for people ready to buy, ads for people who are not yet looking, and content and referrals for trust.

  4. 4

    Implement capture and follow-up

    Pages, forms, tags, the lead record and the first-reply message are built and tested end to end. We submit test enquiries ourselves before any media money is spent.

  5. 5

    Measure and optimise

    Enquiries are traced to source and judged by what became orders, not by volume alone. Channels that fill the sheet with poor enquiries are cut back. How often you are reported to is agreed in writing.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Should we buy lead lists or use a partner portal?
Check where the names came from and whether each person agreed to be contacted. A learner who never asked to hear from you does not stay on the call, and unsolicited messages carry their own rules. Keep your own opt-in record for everyone you contact.
Which lead source should we judge first?
Judge each source by the paid students it produced, not by forms. A source with fewer forms and more enrolments is the better one, and the record by course and counsellor shows which that is.
Can you promise a number of leads?
No. Lead volume depends on the course, the fee, the season and the exam calendar. GullySales sets up the sources and the record, then reports what each one produced so you decide where the spend goes.
Can we collect enquiries from students under eighteen?
Take the parent as the contact for a younger student, and say on the form that the parent will be called. A child's own phone number is the wrong thing to build a list on, because the parent pays and decides. Rules on children's data differ, so check with your own legal adviser.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for online education and EdTech companies

Everything else we would do for you.

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Also for online education and EdTech companies

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