Your trade buyer needs a rate card, not a carry bag.

1. A shade card and a sample book

   Swatches mounted with the fabric name, the width and a rate band, in enough copies for designers, stitching units and institutional buyers to keep one.

   Result: Your cloth reaches rooms you never enter.

2. A rate card and terms sheet for trade

   Thaan rates, minimum quantities, credit terms and what a repeat lot means, written down once instead of quoted differently each time.

   Result: A boutique can compare you properly.

3. Bill, carry bag and board designed together

   One name, one colour and one typeface across the bill book, the carry bag, the shop board and the lane sign.

   Result: The shop reads as one business from the street.

4. One name used on every channel

   The same spelling on the board, the bill, the listings, the WhatsApp display name and the catalogue, with the market noted alongside.

   Result: Buyers stop thinking there are two shops.

5. Photographs of the counter and the racks

   The shop as a buyer sees it walking in, shot clean and used on the listing, the catalogue cover and anything printed.

   Result: A new buyer knows the shop before she arrives.

6. A catalogue cover and contents that hold up

   The printed and WhatsApp catalogue organised by fabric with the rate bands, so it can be forwarded without explanation.

   Result: Your catalogue gets passed on by the buyer.

1. 01 · Day 1

   Free audit call

   45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.

2. 02 · Within a few working days

   Written, scored report

   Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.

3. 03 · Before work starts

   Baseline recorded

   Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.

4. 04 · Month 1

   The first fix goes live

   Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.

5. 05 · Every month

   Report against the baseline

   What moved, what did not, and what changes next, in plain words.

6. 06 · Month 3 to 6

   Renew on the numbers

   The term ends and you decide whether to continue from the results. No twelve-month lock.

• Marketing and sales, as one job

  Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

• The person on the first call does the work

  No account managers in between. You are never handed to someone you have not met.

• A baseline before anything starts

  Your numbers are written down on day one, so every monthly report compares against something honest.

• The fee in writing, split three ways

  Our time, your media spend and production on separate lines. You always see what goes to us.

• No lock-in, no guarantees we cannot keep

  Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.

• One office, and we say so

  Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.