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GullySales

Fabric shops and retailers · Social media

Film the new lot being opened, because cloth has to move.

Social media for a cloth shop is the short video of a thaan being opened, and the WhatsApp status your regular buyers and tailors already check. GullySales sets the filming routine, keeps the paid reach inside your walk-in radius, and times the posts to the occasions.

A community noticeboard under a small pitched roof, posters layered four deep, with a fresh notice just pinned over the corner of an older one

What social media means

Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.

For fabric shops and retailers

Where it usually goes wrong, and what we would do.

  • A photograph cannot show fall

    Cloth is bought for how it drapes and catches light, and ten seconds of a length being shaken out says what a still picture never will.

  • WhatsApp status is the channel nobody counts

    Your regular buyers and every tailor you supply open it daily, it costs nothing, and most shops post there less than they post elsewhere.

  • Instagram sells dress material, not suiting

    A younger buyer picks her own dress material and curtains there, while a suiting length is still bought by somebody who walks in with her tailor.

What we do

What we deliver for fabric shops and retailers.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A filming routine when a lot is opened

    One short video each time a new thaan is cut open, shot in daylight with the width and rate band said aloud, by whoever is at the counter.

    Result: New stock is announced the day it arrives.

  2. A status and broadcast schedule

    What goes on WhatsApp status and to which broadcast list, with the trade list and the household list kept apart.

    Result: Tailors hear about the shade before anybody else.

  3. Posts timed to the occasion calendar

    The muhurat lot, the festival collection, the school uniform weeks and the clearance, each posted in the fortnight before buying starts.

    Result: You are in front of her while she is deciding.

  4. Paid reach held to your walk-in radius

    Boosts limited to the area buyers actually travel from, by distance and by language, rather than the reach a platform suggests.

    Result: You stop paying for views from another state.

  5. A profile that reaches the catalogue in one tap

    The catalogue link, the market name, the weekly closed day and the WhatsApp number placed where a buyer can act immediately.

    Result: An interested viewer reaches the shelf.

  6. Enquiries counted, not followers

    Messages, calls and walk-ins traced back to posts and status each month, read against the baseline recorded before work started.

    Result: You learn whether the videos brought a bill.

How the result is measured

  • Posts published
  • Engagement rate
  • Enquiries from social profiles

Recorded as a baseline before work starts, then reported every month against it.

Who it is for

This is written for these fabric shops and retailers.

  • Retail cloth shops selling suiting and shirting
  • Saree and blouse-piece shops
  • Dress material and unstitched wear shops
  • Curtain, sofa and upholstery fabric houses
  • Wholesale cloth merchants supplying tailors and boutiques
  • Uniform cloth suppliers for schools, hotels and factories
  • Handloom, khadi and silk outlets
  • Online fabric sellers cutting to the metre and couriering
  • Brand franchise counters for suiting and shirting

Not for

It is not the right fit if.

  • You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
  • You need enquiries by next week and have nobody to answer them.
  • You want posts and reach reported, not enquiries and orders.

How it works

From your first message to the first monthly report.

No open-ended retainer. Each step has a point in time and something you receive.

  1. 01 · Day 1

    Free audit call

    45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.

  2. 02 · Within a few working days

    Written, scored report

    Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.

  3. 03 · Before work starts

    Baseline recorded

    Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.

  4. 04 · Month 1

    The first fix goes live

    Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.

  5. 05 · Every month

    Report against the baseline

    What moved, what did not, and what changes next, in plain words.

  6. 06 · Month 3 to 6

    Renew on the numbers

    The term ends and you decide whether to continue from the results. No twelve-month lock.

How the work runs for fabric shops and retailers

  1. 1

    Follow a week of enquiries

    In the free audit we trace one week of calls, messages and walk-ins: who replied, how long it took, and which of them ever reached the counter.

  2. 2

    Photograph and list the stock

    The running designs shot properly and organised by fabric, colour and rate band, so a question can be answered with one picture instead of a search.

  3. 3

    Fix the reply and the quotation

    Saved replies for the questions that repeat, and a follow-up date on every curtain and uniform quotation that leaves the shop.

  4. 4

    Bring the buyers in

    Maps and local search for people looking nearby, an occasion calendar for the shop, and direct outreach to tailors, designers and institutions.

  5. 5

    Keep the accounts and count the result

    Reorder prompts for trade accounts, messages to past buyers before their occasion, and a monthly report set against the baseline recorded at the start.

Proof

What happened when owners fixed this.

Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.

All case studies
  • France Fox

    Situation
    Eco claims are common enough in menswear that buyers discount them on sight. France Fox had a real production story and nowhere to set it out, which is the wrong way round.
    What we did
    • A website built for a launch
    • Social designs and captions
    • Print for the launch
    • One tone at every touchpoint
    Result
    No numbers were recorded for this engagement. The work is described in full in the case study.
    Read the case study
  • Chord Road Hospital

    Situation
    Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
    What we did
    • Website rebuilt around patient needs
    • Search visibility
    • Social media on a schedule
    • Review management
    Result
    • Organic traffic increased 60% within six months
    • Online appointment bookings increased 40%
    • Social following grew 45%, and engagement on it rose 70%
    Read the case study

Also worked with

Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every monthly report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No lock-in, no guarantees we cannot keep

    Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

The offer

Start with a free audit of how you sell.

It is useful on its own, whether or not you hire us.

What you receive

  • A 45-minute call with the person who will do the work
  • A written, scored report on the six places orders leak, within a few working days
  • Every fix ranked by what it returns and what it costs
  • The one thing to do first, and why
  • An honest line on whether you need outside help at all
  • If you do, the scope and the fee in writing

No invoice. No obligation. No sales script.

We call and WhatsApp on this number.

We use your details only to reply to this enquiry. See the privacy policy.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Who should film this, and when?
Whoever opens the lot, in the first hour of daylight after it arrives. A shop that waits for an agency posts nothing for three weeks. Two minutes at the counter beats a planned shoot that never happens.
Should we post every day?
No. Post when something changes: a new lot, a festival collection, a clearance. A shop posting daily runs out of stock to show and starts reposting old designs, which regular buyers notice.
The shade looks different on a phone. How do we sell cloth on WhatsApp?
Shoot in daylight against a white sheet, never under a tube light, and put the weave and the width next to the photograph. Say plainly that the shade may read differently on a screen, and courier a cut sample to anyone buying in quantity. Buyers stop asking once they learn your pictures are honest.
Should we put a rate per metre online?
Put a band for each quality rather than a fixed figure, and keep thaan rates off the page. A shopper who sees a range walks in already knowing whether your shop suits her budget. The trade rate belongs in the quotation, not on the website.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped in the free audit and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
Three to six months at a time. There is no twelve-month lock, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
Fixes to reply time, follow-up and your Google Business Profile usually show in weeks, because the enquiries already exist. Ads show in days once follow-up is ready. SEO and content take months. The audit tells you which applies to you.
Who will actually do the work?
The person you meet on the audit call. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
For the audit, last month's enquiries in any format and 45 minutes with whoever handles them. After that, access to the accounts the work touches, such as the website, Google Business Profile or CRM, and time for the monthly review.
What if we are not happy with the work?
Tell us and the plan changes. Every month is reported against the baseline, so a number that is not moving is visible to both sides. Terms run three to six months at a time, and the refund and cancellation policy sets out the rest.

Get a free audit of how you sell, and a scored report of where the work is.

Book a free audit