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Corporate insurance brokers · Website

Make the website answer whether this broker suits a company like yours.

A website for a corporate broker is where a finance head or HR head checks licence, covers handled, industries served and who will answer. GullySales plans and writes the pages and the enquiry route, with your compliance head approving what goes live.

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Insurance brokers: show a real physical business scene illustrating Client files and risk details. Hold each client with contacts, assets, turnover and the full list of cover arranged through the firm, whichever underwriter issued it.

What website means

A website is the page a customer lands on after searching, clicking an advert or scanning a code, and it decides whether they call or leave. GullySales builds and maintains sites that load quickly, explain the offer plainly and make the enquiry form or phone number easy to find.

Last updated 18 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.

For corporate insurance brokers

Where it usually goes wrong, and what we would do.

  • “Insurer logos tell a buyer nothing about fit”

    A wall of logos shows who you can place with, not who you place for. A buyer wants to see the industries, the sizes of workforce and the kinds of claims you have supported, described without naming clients.

  • “The home page serves two readers at once”

    A finance head and an HR head arrive with different worries. A home page that offers one clear route for each, cost and wording for one, claims support for the other, keeps both reading instead of leaving one to hunt for the page that matters to them.

  • “The enquiry form decides what arrives”

    A form asking only for a name and number brings a call with nothing to prepare. A form asking for expiry date, headcount, industry and current insurer brings a request your team can answer properly.

  • “Proof of licence belongs on every page”

    A cautious buyer looks for registration details, the registered office and named people. Putting them in the footer and on a plain about page answers the question before it is asked, in wording approved by your compliance head.

What we do

What we deliver for corporate insurance brokers.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A home page with two clear routes

    One path for the finance head and one for the HR head, each leading to pages written for that role.

    Result: Each visitor sees their own concern first.

  2. A page for each cover

    Group health, fire, marine, D&O, cyber and workmen's compensation, each written around the buyer's questions.

    Result: A visitor finds the cover they are reviewing.

  3. Industry pages

    Pages for manufacturers, hospitals, logistics operators, builders and technology firms, written in each trade's terms.

    Result: A visitor sees their kind of business described.

  4. An enquiry form built for preparation

    Fields for expiry date, headcount, industry and current arrangements, with a note on how the data is used.

    Result: Your team receives requests it can act on.

  5. An about page of real people

    Profiles of your own placement and claims staff, with roles and licence details supplied by you.

    Result: A buyer knows who would answer the phone.

  6. Licence and disclosure details

    Registration information, office address and required notices in the places a cautious buyer looks, in approved wording.

    Result: A buyer finds proof of licence without searching.

How the result is measured

  • Page load time
  • Bounce rate
  • Enquiries from the website

Recorded as a baseline before work starts, so every later report has an honest comparison.

Who it is for

This is written for these corporate insurance brokers.

  • Manufacturers and MSMEs buying group health and workmen's compensation for a plant workforce
  • IT and services companies with employees across cities and a large dependants base
  • Hospitals, schools and colleges needing professional indemnity along with property cover
  • Logistics, transport and warehousing operators buying marine cargo and fleet cover
  • Real estate developers and builders buying contractors all risk and project covers
  • Startups and funded companies buying directors and officers, cyber and key person covers
  • Exporters and traders needing marine transit and credit-related covers
  • Hotels, restaurants and retail chains buying fire, burglary and public liability

How it works

How the website work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Confirm structure and content

    We agree the site's pages and content needs before design begins, drawing on website strategy where it exists.

  2. 2

    Design the site

    Every page is designed against your brand identity and checked for how it should convert a visitor.

  3. 3

    Build and test

    The site is developed and tested across devices and browsers before anything goes live.

  4. 4

    Load real content

    Actual copy, images and information about your business replace placeholder content before launch.

  5. 5

    Launch and hand over access

    The site goes live with domain, hosting and content management access clearly handed to you.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Should the website show our client names?
Only with the client's written agreement, and some clients prefer not to be named. Describe the kinds of companies you have placed instead, which tells a buyer about fit without exposing anyone.
Do we need a blog on the site?
A guides section serves the same purpose and is easier to keep accurate. Publish only what your compliance head has approved and your team can stand behind. A short section kept current beats a long one gone stale.
Can the site take claims or endorsement requests?
It can carry a form for them, but sensitive documents should go through a secure route you control, not a general contact form. Decide that route with your compliance head and adviser before it is built.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.