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Banks · Directory listings

Show every branch's correct hours and services, not just the head office.

Directory listings for a bank means an accurate, complete Google Business Profile for every individual branch, not just a head office entry. A customer searches for the branch nearest them. GullySales manages this across your whole branch network so no location is left outdated or missing.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of banks at work in India

What directory listings means

Directory listings are your business's entries on sites such as IndiaMART, JustDial and industry-specific directories, where many buyers search before ever visiting your website. GullySales sets these up correctly and keeps details consistent so a buyer sees the same address and offer everywhere.

Also for banks

Sales and marketing for banks, the overview.

Last updated 8 Nov 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.

For banks

Where it usually goes wrong, and what we would do.

  • “Every branch needs its own accurate listing, not a shared one”

    A customer searching for a nearby branch needs that specific branch's address, hours and phone number correct, and a single shared listing for the whole bank fails this search entirely.

  • “Service availability varies by branch and should be stated”

    Not every branch offers locker facilities or handles NRI accounts, and a listing that does not specify this sends a customer to the wrong branch and wastes their visit.

  • “Holiday and special hours need updating branch by branch”

    A branch closed for a local festival or operating shortened hours needs its listing updated individually, since a customer relying on outdated hours arrives to a closed door.

What we do

What we deliver for banks.

The work available for this need. We agree the deliverables and responsibilities for your engagement in writing.

  1. Complete Google Business Profile per branch

    An accurate, complete listing for every individual branch, including address, hours and services offered, not a single shared head office entry.

    Result: A customer finds their nearest branch's correct details, not a generic one.

  2. Service availability noted per listing

    A listing that states which services, such as lockers or NRI account handling, are actually available at that specific branch.

    Result: A customer is sent to the right branch the first time.

  3. Holiday and special hours updates

    A routine for updating each branch's listing individually for a local festival closure or shortened hours.

    Result: A customer relying on the listing does not arrive to a closed door.

  4. Listing accuracy audit across the network

    A branch-by-branch check for outdated addresses, phone numbers or hours across your whole listing set.

    Result: No branch is left outdated or missing from search.

How the result is measured

  • Enquiries by directory
  • Listing views
  • Response rate to directory enquiries

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full local SEO page

Listings that matter here

The listings and directories a bank branch should keep correct.

Google Business Profile for each branch
Create or claim one profile per branch with its own address, branch code in the description, hours and services such as lockers or NRI desk. Update hours for local holidays and the second and fourth Saturday pattern.
The bank's own branch locator
The page on your website is the source other listings copy. Make sure the address, IFSC and phone for each branch match what is on Maps, then correct the locator first and the rest after.
ATM and cash deposit machine entries
A customer searching for an ATM near them finds a separate entry. Check that each one is correct, marked as working or closed, and shows the right hours and whether it is inside the branch.
Justdial, Sulekha and similar directories
Search for your branch name and fix old addresses or a closed branch that still shows. Treat these as places to correct, not to buy ads in, unless the marketing head approves a campaign.
Name, address and phone consistency
Spell the branch name, street, pin code and landline the same way everywhere. Where a branch moved, remove the old address from every listing. A customer who goes to the old premises loses trust in the bank.
Reviews and questions on each branch profile
Reply in a polite, general way and never write account details or give financial advice in a public reply. Move the customer to the branch helpline. Do not offer anything for a review.

Who it is for

This is written for these banks.

  • Private sector bank branches
  • Public sector bank branches
  • Regional rural banks
  • Cooperative banks
  • Small finance banks
  • Business correspondent networks
  • NRI-focused branches
  • MSME-focused branches

Not for

It is not the right fit if.

  • The branch address or phone number is about to change, and a listing built now would need to be redone.
  • The bank's head office claims every branch listing centrally, so a branch has no right to edit them.

Before you decide

Agree the work. Know how to judge it.

Directory listings for banks: use these checks to prepare, choose the scope, and review what changes.

Bring the right evidence

Confirm the real business address, service area, contact details, and who controls the business listings. Keep examples of calls that came from the wrong location or asked for a service you do not provide.

Make the scope clear

Choose the locations you actually serve and the information each needs. Agree who approves listing changes, responds to enquiries, and keeps opening hours accurate.

Check the work in use

Check the journey from a local search to a call or enquiry on a phone. The address, service area, and description should agree across your website and listings.

Know when to change course

Do not create an office claim for a place where you only serve customers remotely. Clear service coverage is more useful than a misleading local presence.

These are discussion points, not a fixed package. GullySales confirms the deliverables, responsibilities, fee, and term in writing after reading your brief and speaking with you.

How it works

How the directory listings work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Branch selection and scope approval

    Send your requirements brief, then discuss the locations and problems that matter most. GullySales puts the agreed work, fee, and term in writing before delivery begins.

  2. 2

    Access and factual sign-off

    You confirm account access and approve the branch information record. Missing ownership or verification requirements are identified before changes dependent on them proceed.

  3. 3

    Search review and priority decision

    We record the baseline and examine searches around the agreed locations. You review which profile corrections, pages, and listings take priority.

  4. 4

    Content approval and publishing handoff

    Your branch contact checks factual details and photographs. Approved profile changes and listing requests proceed, while page work follows the agreed website publishing arrangement.

  5. 5

    Enquiry handoff and review

    The person handling calls tests the contact route and records enquiry outcomes. Reporting frequency and the review arrangements are agreed in writing before work starts.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
How many listings do we need to manage?
One accurate, complete listing per branch, which we set up and keep current as part of ongoing management.
Does this help with more than just walk-ins?
Yes, an accurate listing also supports local search ranking and gives customers researching online the confidence that the branch is active and reachable.
A branch has closed or merged but still shows on Maps. How do we remove it?
If you own the profile, mark it permanently closed and add the new branch's details. If you do not, request ownership first, or use the report-a-problem option. Update your own website locator at the same time, since Google reads it.
Who in the bank should be allowed to manage a branch profile?
Give access to the marketing or branch operations team under an official bank account, not a branch staff member's personal email. When someone leaves the bank, remove their access. A profile held only by a former employee is hard to recover.
Is it all right to use a call-forwarding number on a branch listing?
Only with the bank's approval, since customers should reach the official branch line. A forwarding number can also mismatch other listings. Keep the main branch number on the profile, and use a spare line only if the head office has approved it.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.

From the blog

Further reading for banks.

All articles

More for banks

Related work to consider.

Closest to this: search and visibility

Also for banks

Or start from the overview: sales and marketing for banks.

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