Endoscopy centres · Lead generation
Bring in referred and self-booking patients for the procedures your doctors perform.
Lead generation for an endoscopy centre means gathering the patients who need a gastroscopy, colonoscopy or related test, whether a gastroenterologist sent them or they searched on their own. GullySales works on the procedure pages, the referrer relationships and the record of where each enquiry came from.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What lead generation means
Lead generation is the combined work of every channel that brings in a new enquiry, whether from search, adverts, referrals or a stall at an exhibition. GullySales runs these channels together and reports the number of enquiries each one produced, not the activity behind it.
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For endoscopy centres
Where it usually goes wrong, and what we would do.
“A requisition slip is a lead that nobody counts”
A physician writes the procedure on a slip and the patient picks a centre from the neighbourhood. If your name is not on the doctor's pad or in the doctor's mind, the slip goes elsewhere. Referrers are the largest source of enquiries, yet the register rarely records who sent whom.
“The patient who searches is frightened, not shopping”
Someone typing the name of a test at night is worried about pain, sedation and results. A page that opens with price and machine specifications loses them. A page that opens with what happens on the day, in order, earns the call.
“Colonoscopy and gastroscopy draw different enquirers”
The caller asking about a colonoscopy is dreading preparation. The caller asking about an upper endoscopy is thinking about acidity or swallowing trouble. One generic enquiry page treats both alike and answers neither worry, so each procedure needs its own entry point.
“An enquiry with no procedure noted cannot be followed up”
A desk that writes only a name and a number cannot call back with the right preparation advice. The procedure, the referring doctor and the patient's own words about the problem belong on every line of the enquiry log.
What we do
What we deliver for endoscopy centres.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
One landing page per procedure
Separate pages for gastroscopy, colonoscopy and other procedures your doctors perform, each covering preparation, sedation, recovery and how to book.
Result: Each procedure has its own page and its own enquiry route.
An enquiry log with source and procedure
A shared sheet or CRM view recording who called, which procedure, who referred and what happened next.
Result: The owner can see which source brought which booking.
Referrer introduction pack
A short document for physicians, surgeons and nursing homes with your doctors' training, the procedures offered, how to send a patient and who to call.
Result: A referrer knows how to send a patient without phoning to ask.
Callback request on every page
A short form asking for a name, a number and the procedure, built for a patient who would rather be rung than read.
Result: Nervous visitors have a low-effort way to reach the desk.
Search ads for procedure names
Paid search aimed at people looking for a specific test in your area, sent to the matching procedure page.
Result: Ad clicks land on the page that matches what was typed.
How the result is measured
- Enquiries generated
- Cost per enquiry
- Enquiries by source
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for these endoscopy centres.
- Day-care endoscopy centres led by a gastroenterologist
- Endoscopy units in a multispeciality clinic
- Endoscopy suites inside a hospital that also take outside referrals
- Colonoscopy and GI diagnostic centres
- Surgeon-led endoscopy units
- Liver and GI clinics with an endoscopy room
- Paediatric endoscopy providers
- Diagnostic chains with an endoscopy centre as one service
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the lead generation work runs
- 1
Understand your capacity
We agree how many enquiries your sales team can actually handle well, so the system is not built to overwhelm it.
- 2
Audit current sources
We check what already brings in enquiries today, even informally, before adding anything new.
- 3
Strategise the channel mix
Content, search and paid channels are chosen based on where your buyers already look.
- 4
Implement capture and follow-up
Pages, forms and a follow-up process are built and connected end to end.
- 5
Measure and optimise
We track enquiry volume and quality and adjust the channel mix to match.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Should we advertise to the public or only to doctors?
How do we know a lead came from a doctor?
Can we offer a fee to doctors who send patients?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for endoscopy centres
Everything else we would do for you.
Closest to this: leads and follow-up
Also for endoscopy centres
Or start from the overview: sales and marketing for endoscopy centres.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.