ENT hospitals · CRM
Keep every enquiry, advice and follow-up in one record the coordinator can read.
A CRM for an ENT hospital is the record of each enquiry, from first call to surgery or hearing assessment, with the source, the condition and the next step against a name. GullySales works on the fields, the stages and the habits of the desk and the coordinator, and it holds contact and enquiry details, not clinical records.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What CRM means
A CRM is the record where every enquiry, call and quote is kept against a customer, replacing separate notebooks, spreadsheets and memory. GullySales sets up or cleans an existing CRM and reports from it by enquiry outcome rather than by activity logged.
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For ENT hospitals
Where it usually goes wrong, and what we would do.
“A paper register loses the family after advice”
A name written in a book on the day of the consultation is forgotten once the page turns. The family that said they would think about it has no next step against it, and nobody sees the gap until the theatre list has a hole.
“The stages must match a surgical journey”
Enquiry, consultation, surgery advised, pre-authorisation, date fixed, admitted and review follow-up. A pipeline built for shops has no place for the insurance step, where families wait and drift to another hospital. Name each stage after something that happens to the family, so the coordinator can see who is stuck and where, and which call to make next.
“Referrers need a view of their own”
A paediatrician who sent three families expects to hear what happened. Without the referrer recorded against each family, nobody can write that note, and the relationship goes quiet. Record the referring doctor against each family from the first call, so a note back to them is a matter of reading a list and not of remembering who sent whom.
“Clinical data does not belong in the follow-up tool”
A tool for follow-up should not hold diagnoses or reports. Keep contact, source, the condition in the family's words and the next step there, and keep clinical records in the hospital system, open only to those who need them.
What we do
What we deliver for ENT hospitals.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
Fields for source, condition and who rang
A short list of fields every enquiry carries, kept small enough that reception fills them as the call ends.
Result: Every enquiry has a source and a condition.
Stages for the surgical and hearing routes
One set of stages for tonsil and sinus surgery, another for the hearing journey, each with a named next step.
Result: You can see where families wait.
Reminders for the coordinator
A reminder against each family at the stage that needs a call, so nobody relies on memory.
Result: A coordinator opens the tool and sees whom to ring.
A referrer view
A list of referring doctors with the families they sent, ready for a note back with consent.
Result: Each referrer can be updated from one list.
Access rules written down
Who can see, edit and export the enquiry record, agreed with management before staff are added.
Result: A departing staff member's access is removed on the day.
The current register moved in
Existing paper and spreadsheet enquiries entered into the new record and cleaned of duplicates.
Result: The new record starts with what you already know.
How the result is measured
- Enquiries logged in the CRM
- Data completeness
- Reports generated from CRM data
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for these ENT hospitals.
- ENT hospitals offering day-care and inpatient surgery
- Paediatric ENT units within hospitals
- Cochlear implant and hearing rehabilitation centres
- Head and neck and thyroid surgery units
- Sinus, endoscopic and skull base surgery centres
- Voice and swallowing clinics
- ENT and audiology hospitals with vertigo services
- Charitable and trust-run ENT hospitals
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the CRM work runs
- 1
Map the sales process
We record how a deal actually moves from enquiry to close in your business today.
- 2
Configure stages and fields
The CRM's pipeline and fields are built to match that process exactly, not a generic template.
- 3
Set up automations
Reminders, assignment rules and follow-up triggers are configured so routine steps happen without manual effort.
- 4
Test with real deals
We run the configuration against actual current deals to catch gaps before the whole team relies on it.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Which CRM should an ENT hospital choose?
Can the CRM hold patient reports?
Does it connect to the hospital software?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for ENT hospitals
Everything else we would do for you.
Closest to this: leads and follow-up
Also for ENT hospitals
Or start from the overview: sales and marketing for ENT hospitals.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.