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Home healthcare agencies · Lead generation

Bring in families who need a care plan, not callers who want one cheap attendant.

Lead generation for a home healthcare agency means drawing enquiries for the situations your clinical lead can manage at home, from a fracture recovery to oxygen support. GullySales works on the pages, ad groups and referral routes that bring those families and hospital teams to you.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of medical device manufacturers at work in India

What lead generation means

Lead generation is the combined work of every channel that brings in a new enquiry, whether from search, adverts, referrals or a stall at an exhibition. GullySales runs these channels together and reports the number of enquiries each one produced, not the activity behind it.

Also for home healthcare agencies

Sales and marketing for home healthcare agencies, the overview.

Last updated 18 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.

For home healthcare agencies

Where it usually goes wrong, and what we would do.

  • “An attendant enquiry is a different lead from a recovery enquiry”

    A caller who asks for a night attendant wants a person for a shift. A caller whose father has just left the ICU needs an assessment and a plan. If both land in the same queue with the same script, the larger case gets a rushed answer about hourly rates.

  • “The discharge desk is a lead source that never fills a form”

    A case manager names an agency out loud while the family stands at the billing counter. No ad reaches that moment. What reaches it is a one-page sheet the manager already holds and trusts, with the conditions you handle listed plainly.

  • “One page for every service wastes the search”

    A family typing home physiotherapy after knee replacement wants to see that situation on the page. A general home care page makes them hunt, and the call goes to the next agency in the results.

What we do

What we deliver for home healthcare agencies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Situation-led landing pages

    One page for each recovery situation you handle, such as post-operative care, stroke recovery or home oxygen, naming who assesses and what the first visit covers.

    Result: Each page matches one search and one phone script.

  2. Separate ad groups by need

    Paid search split by need, with a call button that rings the clinical lead's desk and not a general line.

    Result: You can see which need brings which enquiry.

  3. Enquiry sorting sheet

    A short sheet that tells the person answering whether the caller needs an assessment, a single service or a rental, and who takes the call next.

    Result: Staff route each caller the same way.

  4. Hospital capability sheet

    A one-page sheet for case managers and ward in-charges listing the conditions you manage, the equipment you set up and how an urgent referral reaches you.

    Result: A discharge planner can see which cases to send.

  5. Source tagging on every enquiry

    Each enquiry is recorded with its source: search, discharge desk, doctor, friend or rental page.

    Result: You know where plans started, not only where calls came from.

How the result is measured

  • Enquiries generated
  • Cost per enquiry
  • Enquiries by source

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full demand and lead generation page

Who it is for

This is written for these home healthcare agencies.

  • Multi-service home care agencies run by a doctor or nurse
  • Home ICU setup and critical care at home providers
  • Doctor on call and home visit services
  • Home physiotherapy and rehabilitation providers
  • Post-surgery and discharge support programmes
  • Chronic disease care at home for diabetes, heart and kidney patients
  • Hospital-run home care wings
  • Franchise home health branches serving a single city

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the lead generation work runs

  1. 1

    Understand your capacity

    We agree how many enquiries your sales team can actually handle well, so the system is not built to overwhelm it.

  2. 2

    Audit current sources

    We check what already brings in enquiries today, even informally, before adding anything new.

  3. 3

    Strategise the channel mix

    Content, search and paid channels are chosen based on where your buyers already look.

  4. 4

    Implement capture and follow-up

    Pages, forms and a follow-up process are built and connected end to end.

  5. 5

    Measure and optimise

    We track enquiry volume and quality and adjust the channel mix to match.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Should we advertise every service we offer?
Advertise the situations where your clinical lead is confident and has staff free. A narrow set of pages with a clear plan outperforms a menu of services in what you learn, because each enquiry tells you which page brought it.
How do we count a lead when the family calls three agencies?
Count the assessment booked, not the call received. A call is interest; an assessment visit is the point where a family has chosen to let you in. Record both, and compare them by source over time.
Can the ads say we treat serious illness at home?
Describe the service plainly and leave out promises of outcome or safety. Advertising rules differ by profession and state, so check with your own council or adviser before you publish.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for home healthcare agencies

Everything else we would do for you.

Closest to this: leads and follow-up

Also for home healthcare agencies

Or start from the overview: sales and marketing for home healthcare agencies.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need