Home healthcare agencies · Healthcare
Be the one number a family calls to run a whole recovery at home.
A grandmother comes home after a fracture with a walker, a list of tablets, a wound that needs dressing and a physiotherapist's note. The family does not want to phone a nurse agency, a physiotherapist, a lab, a medical shop and an equipment renter separately. They want one office that sends a doctor to look, tells them what is needed and sends all of it.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
A home healthcare agency arranges the pieces of care a patient needs at home: doctor visits, nurses, physiotherapy, lab samples, injections and equipment on rent. Marketing reaches the family and the discharge planner. Sales is a plan agreed after a clinical assessment. GullySales works on enquiries, follow-up and the referral partners who send the next patient.
That is the agency's real offer, and it is hard to show on a page. Anyone can list services. What sets one agency apart is a clinical lead who visits, writes a plan and picks up the phone when something changes at two in the morning. Your marketing has to make that visible, and your sales has to turn the assessment visit into an agreed plan.
Last updated 18 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.
How buyers decide
How home healthcare agencies are chosen.
Families arrive by three routes: a hospital discharge desk or consultant who suggests an agency, a Google search for home care near me, or a friend who used one for a parent. A name from the discharge desk arrives with a clinician's trust attached, while a Google result has to earn it.
The family compares what the agency covers and who runs it. They ask whether a doctor or a trained nurse is in charge, whether physiotherapy and lab tests come from the same office, and what happens if the patient needs to go back to hospital. A clear plan with a named clinical lead beats a long list of services.
The bill is the second hurdle. Packages, hourly rates and equipment rentals confuse a family. Some enquire about insurer or TPA reimbursement for home treatment, and the answer depends on the policy, so the agency needs a straight explanation and a note on what paperwork it can supply.
The problem
What usually goes wrong for home healthcare agencies.
What owners tell us on the first call, in their words.
“Families treat us as a nurse supplier when we do much more”
They ring for an attendant and never learn that the same office does physiotherapy at home, lab sample collection and equipment on rent.
“Our assessment visit ends with a quote and no follow-up”
The clinical lead goes, writes a plan, sends a price and moves on. The family goes quiet to compare, and nobody calls to ask what they decided.
“Hospitals do not know what we handle”
The discharge desk sends simple nursing cases to us and sends tube-fed and ventilator patients elsewhere because no one has told them we manage those.
“Everything runs on WhatsApp and nobody sees the whole patient”
The nurse, the physiotherapist and the doctor each message the family separately, so the daughter in another city cannot see a plan or progress in one place.
“We cannot explain package pricing without a long call”
The family wants a number. We want to assess first. Both are right, and the website does neither.
“We are asked about insurance and do not have a clear answer”
Families ask whether home care is covered. Staff improvise, and the family is surprised later by what the insurer does or does not pay.
What we do
What we do for home healthcare agencies.
Everything included for home healthcare agencies.
A plan-first page structure
A page for each recovery situation, such as after a fracture, after a stroke or on oxygen, describing which services can go into the plan, who assesses, and what the family sees on the first visit.
An assessment-to-plan routine
A record that opens when the clinical lead visits, holds the plan sent, the price and the next contact date, and triggers a call when a family goes quiet.
A hospital capability sheet
A one-page sheet for discharge desks listing the conditions you manage, the equipment you can set up, the clinical lead's name and how an urgent referral reaches you.
An insurance and reimbursement note
A plain explanation of what paperwork you give a family for claims, with a line that cover depends on the policy and that they should check with their insurer.
One-view family update
A simple structure for the family to receive nurse, physio and doctor updates in one message thread, drawn up with your team.
Google Business Profile and review upkeep
A profile listing every service line and area, a routine for answering questions on it and a polite review request once care ends.
Enquiry and plan record
Enquiries by source and need, assessments done, plans started and renewals, set against a baseline taken at the start.
How the result is measured
- Enquiries by source and by need
- Assessments booked against plans started
- Quotes sent against quotes accepted
- Referrals by hospital and doctor
- Patients moving from recovery to continuing care
- Calls and WhatsApp messages from new families that received a reply
Recorded as a baseline before work starts, so every later report has an honest comparison.
Every service, written for home healthcare agencies
Each has its own page: what it involves for home healthcare agencies, what you get, and what it is measured on.
- Lead generationBring in families who need a care plan, not callers who want one cheap attendant.
- SEOBe the agency a family finds when they search for care on the day a parent is discharged.
- Local SEOShow up on the map when a family searches for home nursing near the patient's address.
- Social media marketingPost for the daughter who is arranging care, and for the doctor who might refer.
- Content marketingWrite down what your clinical lead says on the first visit and publish it.
- Buyer personasWrite down who actually decides: the patient, the daughter or the discharge planner.
- CRMKeep one record for each patient from first call to the end of care.
- Follow-up systemsCall the family after the assessment visit, because the quote alone will not.
- WhatsApp marketingGive the family one thread for the plan, the nurse and the questions.
- Digital marketingPut your effort where the care plans actually begin, not where clicks are cheapest.
- WebsitesMake the website show the plan, the clinical lead and the number to call.
Worth a page and a campaign of their own
Home ICU and oxygen support · Post-operative and wound care · Home physiotherapy and rehabilitation · Doctor visits and tele-consult follow-up · Lab sample collection linked to the care plan · Medical equipment rental such as beds, oxygen concentrators and suction machines · Chronic care for diabetes, kidney and heart conditions · Palliative and end-of-life home care · Tie-ups with hospitals and insurers for home treatment
Priority campaigns
Campaigns for what home healthcare agencies most want to sell.
Each one planned around when your buyers decide, and measured against the baseline.
Discharge planner introduction drive
Visits and a capability sheet for the case managers and ward in-charges of nearby hospitals, with a clear route for an urgent referral.
Recovery-at-home search campaign
Google ads and landing pages for home physiotherapy, home ICU and post-operative care searches, with a call button to the clinical lead's desk.
Chronic care programme for existing patients
A WhatsApp and call programme for patients with diabetes, hypertension or kidney disease already on your books, offering regular nurse checks and lab tests at home.
Corporate and NRI family campaign
Pages and ads for working children and overseas families who arrange care for parents, plus a short note for HR teams on elder care support for employees.
Equipment rental add-on campaign
A page and WhatsApp offer for hospital beds, oxygen concentrators and wheelchairs on rent, sent to families already in your plan and to local doctors.
Beyond search
Where we reach buyers of home healthcare agencies, beyond Google.
Search matters, but it is rarely the only way this industry's buyers find a supplier.
Hospital discharge and case management teams
The case manager at a hospital near your coverage area is the person a family asks on discharge day, so the sheet is addressed to that role by name.
Consultants and surgeons
A short referral note for orthopaedic surgeons, neurologists and physicians whose patients need home recovery, with a clear way to send a case.
Physiotherapists, labs and pharmacies
Local physiotherapists, labs and medical shops meet families who need home care, so each gets a card with your number and the services you coordinate.
Corporate HR and employee benefit teams
A company with an employee benefits desk is offered one number staff can ring when a parent comes home from hospital.
Insurers and TPAs
Documentation and a contact route for insurers and TPAs. Whether home treatment is reimbursed depends on each policy, so check with the insurer.
Who it is for
This is written for these home healthcare agencies.
- Multi-service home care agencies run by a doctor or nurse
- Home ICU setup and critical care at home providers
- Doctor on call and home visit services
- Home physiotherapy and rehabilitation providers
- Post-surgery and discharge support programmes
- Chronic disease care at home for diabetes, heart and kidney patients
- Hospital-run home care wings
- Franchise home health branches serving a single city
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the work runs for home healthcare agencies
- 1
Count assessments against started plans
Take the last assessments the clinical lead made and see how many became started plans. Then ask two discharge desks what they believe you handle.
- 2
Fix the plan follow-up
Every assessment gets a record, the price sheet is written so your team can explain it, and one person owns the call back to the family.
- 3
Write down what the clinical lead tells every family
The recovery-situation pages, the hospital capability sheet and the insurance note are drafted from what the clinical lead already says on the first visit.
- 4
Reach the referrers
Discharge teams and consultants receive the capability sheet, and search ads pick up families who look for one named need.
- 5
Keep the patient
When recovery ends, the family is offered continuing care, told how rented equipment is returned and invited to review.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Nanda Arthritis and Rheumatology Center
- Situation
- There was no website, so a patient looking for a rheumatologist had no way to learn about the centre. Enquiries were few, and the ones that arrived came by word of mouth.
- What we did
- A website for patients
- Search work
- Google Business and reviews
- Lead capture and advertising
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
Also worked with
Chord Road Hospital · Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with your brief and a conversation.
Option 1
The conversation on its own
A call after you send your brief. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix that matters most, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions home healthcare agencies ask before they call.
Not here? More answers, or ask on WhatsApp.
How do we show we are more than a nurse agency?
Can you advertise home ICU services?
Our enquiries drop after the assessment visit. Why?
Should we spend on Google ads or hospital partnerships first?
How do we get started?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
Part of Healthcare. See the other industries in the sector.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.