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Home healthcare agencies · Social media

Post for the daughter who is arranging care, and for the doctor who might refer.

Social media marketing for a home healthcare agency is posting that helps a family understand home care and a clinician understand what you handle. GullySales works on what to post, in whose voice, and how a comment or message reaches a person who can reply.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of medical device manufacturers at work in India

What social media means

Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.

Also for home healthcare agencies

Sales and marketing for home healthcare agencies, the overview.

Last updated 18 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.

For home healthcare agencies

Where it usually goes wrong, and what we would do.

  • “The follower is not always the patient”

    The people who read an agency's posts are adult children, neighbours and doctors. A post about caring for a bedridden parent speaks to them; a post about a festival discount speaks to nobody who is deciding.

  • “Patient photos and stories are not yours to use”

    Care happens in a private bedroom. A photo of a patient, even with a family's nod, can embarrass them later and may break your council's rules. Show equipment, staff at work with no patient face, and plain explanations instead.

  • “A comment on a post is an enquiry waiting for an answer”

    Someone asks the price of a home oxygen concentrator under a post. If no one replies in a way that moves it to a private chat, the question stays public and the family rings a competitor.

What we do

What we deliver for home healthcare agencies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Post plan by recovery situation

    A set of post ideas built around situations such as post-surgery care, bedsores prevention and using a walker, each checked by your clinical lead.

    Result: A bank of posts your clinical lead has approved.

  2. Staff and equipment photo guide

    A list of what can be photographed without showing a patient, and a consent step for any staff photo.

    Result: Photos that show your work and keep patients private.

  3. Comment and message handling

    A short guide on replying to a public question, moving it to a private chat and passing a case to the clinical lead.

    Result: Every question has a named person to answer it.

  4. Doctor-facing posts

    A few posts written for referring doctors, on conditions you manage and how a referral reaches you.

    Result: Doctors who look you up find something written for them.

  5. Platform choice note

    A recommendation of which platforms suit your audience, based on where your enquiries already come from.

    Result: Effort goes to the places your families use.

How the result is measured

  • Posts published
  • Engagement rate
  • Enquiries from social profiles

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full social media marketing page

Who it is for

This is written for these home healthcare agencies.

  • Multi-service home care agencies run by a doctor or nurse
  • Home ICU setup and critical care at home providers
  • Doctor on call and home visit services
  • Home physiotherapy and rehabilitation providers
  • Post-surgery and discharge support programmes
  • Chronic disease care at home for diabetes, heart and kidney patients
  • Hospital-run home care wings
  • Franchise home health branches serving a single city

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the social media work runs

  1. 1

    Understand your audience and platforms

    We identify which platforms your specific buyers actually use and what kind of content they respond to.

  2. 2

    Audit current presence

    We review existing pages, past content performance and any gaps in consistency.

  3. 3

    Build the content calendar

    A plan is created, balancing genuine value with occasional direct offers.

  4. 4

    Implement and post

    Content is created and published consistently on the agreed schedule.

  5. 5

    Measure and optimise

    We track enquiries alongside engagement and adjust the content mix based on what actually performs.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Which platform should an agency use first?
Start where your families already are, which you can see in your enquiry sources. For an agency like yours that may mean WhatsApp status and a Facebook or Instagram page, with a profile on LinkedIn for hospital contacts. Check the platform's current rules for health content.
Can we run paid posts for home ICU?
You can boost a plain description of the service. Leave out outcome claims, and check each platform's current rules for health advertising. Advertising rules differ by profession and state, so check with your own council or adviser before you publish.
Should the clinical lead appear in posts?
If they agree, yes. A named clinician explaining a topic is more reassuring than a stock image. Keep the content educational, and have them approve every post before it goes out.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for home healthcare agencies

Everything else we would do for you.

Closest to this: content and social

Also for home healthcare agencies

Or start from the overview: sales and marketing for home healthcare agencies.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need