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Nephrology clinics · CRM

Keep one record that follows each kidney patient from first visit to the next test.

A CRM for a nephrology clinic is a single register of patients, families and referring doctors, with the next test and review against each name. GullySales sets it up, writes the rules for what goes in it, and trains the desk to keep it current, keeping patient data within consent.

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of doctors and general clinics at work in India

What CRM means

A CRM is the record where every enquiry, call and quote is kept against a customer, replacing separate notebooks, spreadsheets and memory. GullySales sets up or cleans an existing CRM and reports from it by enquiry outcome rather than by activity logged.

Last updated 18 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.

For nephrology clinics

Where it usually goes wrong, and what we would do.

  • “Kidney care is years, and the record must last”

    A patient comes every few months with a test before each visit. Paper files and a diary hold today's list and lose next year's. The register is the clinic's memory of when each person is due.

  • “The family is part of the record”

    The person who gets the reminder, the person who pays and the person who cooks may be three different people. The record notes who the family named and who agreed to be contacted.

  • “Referrers belong in the same system”

    Every physician or diabetologist who sends patients is a relationship. A line noting who referred whom, and when they were last updated, tells the owner who has gone quiet.

  • “Health data demands care”

    A CRM that holds diagnoses and results is a privacy responsibility. Who can see what, how consent is kept and what is deleted need to be written down. Check the current data protection rules with your adviser.

What we do

What we deliver for nephrology clinics.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A patient register with a next-due field

    Name, family contact, referrer, stage as the doctor records it, next blood test and next review.

    Result: Every patient has a date the desk can act on.

  2. A referrer list

    Each referring doctor, the patients they sent and the date of the last update sent back.

    Result: The owner can see which referrers have gone silent.

  3. A consent record

    Who agreed to reminders, through which channel and for whom, kept alongside the patient entry.

    Result: No reminder goes to someone who did not agree.

  4. Access rules for the team

    Who sees clinical notes, who sees contact details and who can export.

    Result: A written list, reviewed by your adviser.

  5. A short handbook for the desk

    How to add a patient, update a due date and close an enquiry, with examples from your own clinic.

    Result: A new staff member can follow the handbook unaided.

How the result is measured

  • Enquiries logged in the CRM
  • Data completeness
  • Reports generated from CRM data

Recorded as a baseline before work starts, so every later report has an honest comparison.

Who it is for

This is written for these nephrology clinics.

  • Single-nephrologist consulting clinics
  • Kidney care centres with an attached dialysis unit
  • Standalone dialysis centres run with a visiting nephrologist
  • Nephrology departments of multi-speciality hospitals
  • Transplant nephrology practices linked to a transplant hospital
  • Paediatric nephrology consultants
  • Diabetic kidney care clinics run alongside a diabetologist
  • Home haemodialysis and peritoneal dialysis support practices

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the CRM work runs

  1. 1

    Map the sales process

    We record how a deal actually moves from enquiry to close in your business today.

  2. 2

    Configure stages and fields

    The CRM's pipeline and fields are built to match that process exactly, not a generic template.

  3. 3

    Set up automations

    Reminders, assignment rules and follow-up triggers are configured so routine steps happen without manual effort.

  4. 4

    Test with real deals

    We run the configuration against actual current deals to catch gaps before the whole team relies on it.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Does a small nephrology clinic need a CRM?
Any clinic with returning patients needs a register of who is due. It can begin as a well-kept sheet. What matters is that every patient has a next date and that someone owns the list.
Is it safe to store patient details in a CRM?
Only if you choose the system with care and limit access. Ask where the data is held, who can see it and how it is deleted. Data protection rules change, so confirm your arrangements with your adviser before loading any patient information.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.