Nephrology clinics · Social media
Post what a kidney family needs to read, and nothing that exposes a patient.
Social media marketing for a nephrology clinic is a steady, plain flow of kidney health information on the channels the family and referrers already read. GullySales plans and drafts the posts for your doctor to approve, and leaves out anything that identifies a patient.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What social media means
Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.
Last updated 18 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.
For nephrology clinics
Where it usually goes wrong, and what we would do.
“The audience is the household, not the patient”
Kidney patients are older, and the phone belongs to a son, a daughter or a niece. Posts written for the family, in the home language, reach the person who forwards them on the family group.
“Diet and daily routine travel further than disease facts”
A post on what a dialysis patient can eat on a festival day is passed on. A post on the stages of kidney disease is read once. The practical post earns the follow and the later message.
“Patient faces are off the table”
A dialysis chair photographed with a patient in it is a privacy problem, not content. Rules on patient images and stories differ by state and body. Show the room, the equipment and the staff who consent, and check with your adviser.
“Referrers watch the page too”
A diabetologist who sees the clinic explaining a test sensibly is more willing to refer. The page serves two readers, and the second never comments.
What we do
What we deliver for nephrology clinics.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A plan of post types for the clinic
Test explainers, diet notes, myth corrections, camp announcements and unit information, each with a template and a rule on what stays out.
Result: A planner with a type for every post and a reason for it.
Drafts reviewed by your doctor
Each post written plainly, checked by the nephrologist and, where needed, your adviser, before it is scheduled.
Result: No post goes out without a named approver.
Short videos and cards in the home language
Simple explainers for the family group, with the clinic's number and no patient in the frame.
Result: A set of posts a family can forward without editing.
A consent rule for images
A written rule on what may be photographed, who signs and what is never shown.
Result: The staff know before the camera comes out.
A reply guide for comments and messages
Wording for questions about symptoms or treatment, moving the person to a booking route rather than answering medical questions in public.
Result: The person managing the page has a reply for every common comment.
How the result is measured
- Posts published
- Engagement rate
- Enquiries from social profiles
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for these nephrology clinics.
- Single-nephrologist consulting clinics
- Kidney care centres with an attached dialysis unit
- Standalone dialysis centres run with a visiting nephrologist
- Nephrology departments of multi-speciality hospitals
- Transplant nephrology practices linked to a transplant hospital
- Paediatric nephrology consultants
- Diabetic kidney care clinics run alongside a diabetologist
- Home haemodialysis and peritoneal dialysis support practices
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the social media work runs
- 1
Understand your audience and platforms
We identify which platforms your specific buyers actually use and what kind of content they respond to.
- 2
Audit current presence
We review existing pages, past content performance and any gaps in consistency.
- 3
Build the content calendar
A plan is created, balancing genuine value with occasional direct offers.
- 4
Implement and post
Content is created and published consistently on the agreed schedule.
- 5
Measure and optimise
We track enquiries alongside engagement and adjust the content mix based on what actually performs.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Which channel should a nephrology clinic start with?
Can we run ads for kidney care on social platforms?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for nephrology clinics
Everything else we would do for you.
Closest to this: content and social
Also for nephrology clinics
Or start from the overview: sales and marketing for nephrology clinics.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.