Nephrology clinics · Healthcare
Reach the diabetic whose creatinine is creeping up, and stay for the years after.
A retired bank manager in Mysuru has had diabetes for nineteen years and a blood pressure tablet for twelve. A daughter home from Pune for Dasara reads the latest report and finds a creatinine that needs explaining.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
A nephrology clinic looks after people with kidney disease, from early protein in the urine to dialysis and transplant follow-up. Marketing puts the clinic in front of diabetics and people with high blood pressure before their kidneys fail. Sales turns one consultation into years of reviews and tests. GullySales builds the test explainers, referral pages and reminder lists.
The searches are 'kidney specialist Mysuru' and 'is creatinine 1.8 serious'. The pages that come up are either hospital brochures or a stranger's forum. The family wants one calm doctor. And a number to ring on Monday.
That is the start of a relationship that may last twenty years. Kidney disease is managed, not finished: a visit every few months, a blood test before each one, a diet explained to the whole household and, for some, the day dialysis becomes necessary. Most of the clinic's work happens in the follow-up, and a patient who stops after two visits leaves the doctor without the next set of results.
Last updated 18 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.
How buyers decide
How nephrology clinics are chosen.
Patients come through a physician, a diabetologist or a cardiologist who notices a rising creatinine or protein in the urine. The family then checks the nephrologist on Google, asks others who have a kidney patient at home, and may want a second opinion before agreeing to anything serious.
For dialysis, the choice is practical. How far is the unit from home, are the timings fixed, who is on duty when the pressure drops, what does a session cost, and does the state scheme or the insurer cover it. A patient who needs dialysis three times a week picks the centre that can be reached reliably.
Families facing transplant ask harder questions: who assesses the donor, which hospital does the surgery, what happens afterwards. These are decided on trust, in the nephrologist's own conversation, not by an advertisement.
The problem
What usually goes wrong for nephrology clinics.
What owners tell us on the first call, in their words.
“Patients reach the nephrologist at stage four”
A physician watched the creatinine for years. By the time the patient arrives the choices are narrow and the family is angry about the delay.
“Early-stage patients attend two reviews and stop”
Without symptoms, a person with early kidney disease feels well and sees no reason to travel back for another blood test.
“Dialysis enquiries are about slots and cost, and the desk answers badly”
A son rings to ask whether the father can have a morning slot and what it costs, and is passed between the front desk and billing.
“The family cook hears the diet sheet as no vegetables”
A printed sheet says no potassium and no salt. The patient arrives weaker at the next visit.
“Physicians refer to the nearest big hospital”
They do not know the clinic has a dietitian and a dialysis unit, or which kidney problems it takes.
“The website is a list of qualifications”
A frightened daughter finds a doctor's degrees and a phone number, but nothing about what happens at the first visit.
What we do
What we do for nephrology clinics.
Everything included for nephrology clinics.
A creatinine and kidney-test explainer in plain language
A page, reviewed by your doctor, on what creatinine, eGFR and protein in the urine mean, when to see a kidney specialist, and what to bring to the first visit.
A referral page for physicians, diabetologists and cardiologists
When to refer, which test results to attach and how to reach the clinic, with a short update back after each referral.
A register of each patient's next blood test and review
Reminders go by WhatsApp or call to the person the family names, and only to those who agreed.
A dialysis enquiry sheet
How sessions are scheduled, how to reach the unit in an emergency, what the family should bring and what to ask the insurer or the state scheme office.
A diet pack addressed to the family cook
A short illustrated guide, in the family's language, prepared with your dietitian, on what to avoid and what stays on the plate.
Two Maps listings: the clinic and the dialysis unit
Each carries the doctor's name, timings and photographs, with a polite request for reviews to patients who are willing.
How the result is measured
- New patients by referring doctor
- Stage of kidney disease at the first visit, recorded by your doctor
- Patients who kept their next scheduled review
- Dialysis enquiries that became a visit to the centre
- Calls and WhatsApp messages answered, and how fast
- Reviews received and replied to
Recorded as a baseline before work starts, so every later report has an honest comparison.
Every service, written for nephrology clinics
Each has its own page: what it involves for nephrology clinics, what you get, and what it is measured on.
- Lead generationBring in the kidney patient while there is still a choice of treatment to make.
- SEOAnswer the question a family types after reading a creatinine report.
- Local SEOMake the clinic and the dialysis unit easy to find by the people who must travel to them.
- Social media marketingPost what a kidney family needs to read, and nothing that exposes a patient.
- Content marketingWrite the explanations a family keeps, and the notes a referrer forwards.
- Buyer personasWrite down who is deciding: the patient, the daughter, the physician or the insurer.
- CRMKeep one record that follows each kidney patient from first visit to the next test.
- Follow-up systemsMake sure the patient who feels well still returns for the blood test.
- WhatsApp marketingUse the clinic's number to answer families, remind patients and receive referrals.
- Digital marketingJoin search, referrals and reminders so one kidney patient becomes years of care.
- WebsiteBuild a site that explains the first visit to a frightened family.
Worth a page and a campaign of their own
Early chronic kidney disease in diabetics and hypertensives · Protein in the urine and swelling of the feet · Dialysis, haemodialysis and peritoneal · Kidney transplant evaluation and follow-up · Acute kidney injury follow-up after hospital discharge · Kidney stones with kidney function concerns · Renal diet counselling for the family · Second opinions on a rising creatinine
Priority campaigns
Campaigns for what nephrology clinics most want to sell.
Each one planned around when your buyers decide, and measured against the baseline.
World Kidney Day screening camps
Blood pressure, sugar and a urine protein check at a housing society or a bank, with a note on who should see a specialist.
Diabetics who have not had a kidney test this year
A search page on diabetes and the kidneys, and a leaflet through diabetologists, asking people to bring their last report for a read.
Painkillers and the kidney
A plain note on why long use of over-the-counter pain tablets for knee or back pain needs a doctor's eye, shared with orthopaedic and physiotherapy clinics.
Local search for the dialysis unit
Maps and search listings with timings, the route from the main roads and the number to ring, written for the neighbourhoods where families live.
Beyond search
Where we reach buyers of nephrology clinics, beyond Google.
Search matters, but it is rarely the only way this industry's buyers find a supplier.
Diabetologists and physicians
Early referrals begin at their desks. A tidy note on when to refer, and an update after the consultation, with the patient's consent.
Cardiologists and urologists
Patients with heart disease, high pressure or stones also have kidney questions. A clear route to send a patient and receive a report shows both specialists who does what.
Pathology labs
A creatinine report on the wrong side of the range can be handed over with a leaflet carrying your number, if the lab agrees to keep one at the desk. No payment or gift goes to the lab.
Orthopaedic and physiotherapy clinics
Patients on long-term painkillers visit these clinics first. A note on kidney testing, passed on with consent, reaches them there.
Factory and office health centres
Occupational health doctors run checks on staff. A short talk and a referral note give them a place to send those with abnormal results.
Who it is for
This is written for these nephrology clinics.
- Single-nephrologist consulting clinics
- Kidney care centres with an attached dialysis unit
- Standalone dialysis centres run with a visiting nephrologist
- Nephrology departments of multi-speciality hospitals
- Transplant nephrology practices linked to a transplant hospital
- Paediatric nephrology consultants
- Diabetic kidney care clinics run alongside a diabetologist
- Home haemodialysis and peritoneal dialysis support practices
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the work runs for nephrology clinics
- 1
Trace the path from referral to second review
We look at where patients are referred from, how long they take to arrive, how many return for the second and third review, and how dialysis enquiries are handled.
- 2
Settle the wording with your adviser
Pages and ads are worded with you and your adviser, with a clear line on what is left out about transplant, donors or outcomes.
- 3
Set up the reply and the record
A clinic number, saved replies for the common questions, and a register that carries each patient from first visit to the next scheduled test.
- 4
Write the explainers, profiles and diet pack
Test explainers and condition pages for your doctor to review, two Maps profiles, and the guide for the family cook.
- 5
Take the work to referrers and the neighbourhood
Notes for diabetologists and orthopaedic desks, screening camps and local search for the dialysis unit.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
IVF Solutions
- Situation
- The clinic had next to no presence online. People making one of the most considered decisions of their lives were doing their research somewhere else, and forming a view before the clinic knew they existed.
- What we did
- Social profiles opened
- Educational content on a schedule
- Google Business Profile built out
- A working feedback loop
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
Also worked with
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Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with your brief and a conversation.
Option 1
The conversation on its own
A call after you send your brief. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix that matters most, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions nephrology clinics ask before they call.
Not here? More answers, or ask on WhatsApp.
Can a nephrology clinic advertise kidney treatment?
Can we say anything about kidney transplant on the website?
How do we keep early-stage patients coming back?
Should the dialysis unit have its own page and profile?
Can we share patient stories?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
Part of Healthcare. See the other industries in the sector.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.