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Skin and hair clinics · WhatsApp marketing

Answer the Sunday-night message about hair fall in a way that books the visit.

WhatsApp marketing for a skin and hair clinic is the use of WhatsApp Business to answer enquiries, confirm appointments and remind patients of reviews, with consent. GullySales writes the replies, sets up the catalogue and tells the desk when to hand over to the doctor.

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of doctors and general clinics at work in India

What WhatsApp marketing means

WhatsApp marketing is sending updates, offers and reminders to customers on the app most Indian buyers already check daily. GullySales sets up business WhatsApp, writes the message templates and keeps the list consented and current.

Last updated 18 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.

For skin and hair clinics

Where it usually goes wrong, and what we would do.

  • “The first contact is a worried message late in the evening”

    A person who has been thinking about their skin all day sends a message at night. A reply the next afternoon meets a patient who has already messaged two other clinics. An automatic first reply that sets the expectation holds them.

  • “The desk gives out medical advice by accident”

    A patient sends a photo and asks what it is. A kind desk member answers, and the clinic has given a diagnosis without an examination. The rule must be written: the desk invites a consultation and does not name a condition.

  • “Broadcast lists reach people who never agreed”

    Sending offers to every number in the phone is unwelcome and may breach the platform's rules and privacy law. Consent has to be collected and recorded, and the platform's current rules checked before any campaign.

  • “Patients forward messages to family”

    The reply about fees and timings is shared with a spouse or parent who decides. It has to make sense when read cold by someone who knows nothing about the conversation.

What we do

What we deliver for skin and hair clinics.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A WhatsApp Business profile set up properly

    Business name, address, hours, a short description and a catalogue of consultations and services.

    Result: A patient can see the doctor's hours and services before writing.

  2. Quick replies for common questions

    Agreed answers on timings, location, the consultation fee range and what to bring, all reviewed by the doctor.

    Result: Every patient gets the same accurate answer.

  3. An away message and a greeting

    Automatic replies that acknowledge the message and say when the desk will reply.

    Result: A late-night message gets an immediate acknowledgement.

  4. A handover rule to the doctor

    A short written guide on which messages go to the doctor and which the desk answers, with a rule against naming a condition from a photo.

    Result: The desk knows where its answers stop.

  5. Appointment and review reminder templates

    Wording for confirmation, reminder and rescheduling messages sent only to patients who agreed.

    Result: Reminders go to consenting patients and nobody else.

  6. A consent record

    How the clinic asks permission to message and where the answer is kept.

    Result: You can show who agreed to be contacted.

How the result is measured

  • Messages delivered
  • Reply rate
  • Enquiries from WhatsApp

Recorded as a baseline before work starts, so every later report has an honest comparison.

Who it is for

This is written for these skin and hair clinics.

  • Dermatologist-led skin clinics
  • Trichology and hair fall clinics
  • Hair restoration clinics offering PRP and transplant consultations
  • Acne and acne scar treatment clinics
  • Pigmentation and melasma clinics
  • Paediatric and adolescent skin clinics
  • Clinics treating vitiligo, psoriasis and eczema
  • Multi-branch skin and hair chains
  • Homeopathy and Ayurveda hair and skin clinics

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the whatsapp marketing work runs

  1. 1

    Understand current WhatsApp use

    We review how customers currently message you and how consistently, if at all, it is answered.

  2. 2

    Audit common questions

    We identify the questions that come up repeatedly, which decide what should be automated first.

  3. 3

    Set up automation and templates

    An automated first response and quick reply templates are built for the most common needs.

  4. 4

    Connect to the CRM

    Conversations are linked to customer records so context carries over between team members.

  5. 5

    Measure and optimise

    We track response time and conversion, refining automated responses based on what customers actually ask.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Can we send offers on WhatsApp?
Only to people who agreed to receive them, and check the platform's current rules. Offers on medical treatment may be limited by professional rules, so check with your own council or adviser.
Should we use the free app or the Business API?
The Business app suits a single clinic. A larger group with several desks and a CRM may need the API. We recommend after seeing your volume.
Can we send a patient's prescription by WhatsApp?
Clinical records need care. Follow the clinic's own data-protection practice and your council's guidance, and do not use a marketing channel for medical documents without it.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.