Surgical hospitals · Lead generation
Bring in families who already know which operation the surgeon has advised.
Lead generation for a surgical hospital means reaching people at the point where a surgeon has said an operation is needed and the family is choosing where. GullySales works on the procedure pages, the consultation route and the referral log that turn that search into a booked visit.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What lead generation means
Lead generation is the combined work of every channel that brings in a new enquiry, whether from search, adverts, referrals or a stall at an exhibition. GullySales runs these channels together and reports the number of enquiries each one produced, not the activity behind it.
Last updated 18 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.
For surgical hospitals
Where it usually goes wrong, and what we would do.
“The enquiry names an operation, not a hospital”
A family types hernia repair or gallbladder removal and a place. They do not type your name. A hospital with a page for each operation meets that search; a hospital with only a department list does not appear in it at all.
“A referral is a lead that nobody wrote down”
A physician mentions your surgeon to a patient, the patient arrives, and the desk records a walk-in. The physician never hears the patient came, and the next patient goes elsewhere. Without a log of who sent whom, the strongest source stays invisible.
“Planned and emergency enquiries need different doors”
A person with gallstones can compare three hospitals over a week. A person with an obstructed hernia cannot. Mixing the two on one form delays the urgent case and floods the desk with the comparison shopper. Each needs its own number and its own wording.
“A lead that asks cost and gets silence is lost”
Cost is the first practical question. When the enquiry meets a desk that says come and meet the doctor, the family keeps searching. The answer need not be a quote; a stated range and what changes it keeps the conversation open.
What we do
What we deliver for surgical hospitals.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
Procedure pages that carry the enquiry
One page for each operation your theatre performs regularly, naming the surgeon, the stay your surgeons quote and a consultation form beneath.
Result: Search for an operation in your area and see which of your pages answers it.
A planned-surgery enquiry form
A short form that asks the procedure, the scan or report held, the insurer and a preferred time for a call.
Result: Every form submission arrives with the operation named, ready for the right surgeon.
A separate emergency route
A casualty number and wording on the site and listing that sends urgent cases to casualty, apart from the consultation form.
Result: An urgent visitor finds the casualty number before any form.
A referral register
A sheet that records the referring doctor, the patient, the procedure and what was told back to the doctor.
Result: Open the register and see which doctors sent patients to which surgeon.
Source tagging on every enquiry
Each call, form and message is tagged with where it came from, so the desk can say how the family found you.
Result: Ask the desk where last week's consultations came from and get an answer from the record.
How the result is measured
- Enquiries generated
- Cost per enquiry
- Enquiries by source
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for these surgical hospitals.
- General and laparoscopic surgery hospitals
- Surgical hospitals focused on urology and kidney stones
- Gastro and bariatric surgery hospitals
- Plastic, reconstructive and cosmetic surgery hospitals
- Vascular and proctology surgical centres
- Women's surgery and gynaecology-led hospitals
- Multi-specialty surgical hospitals run by a group of surgeons
- Surgical hospitals with an emergency casualty and ICU
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the lead generation work runs
- 1
Understand your capacity
We agree how many enquiries your sales team can actually handle well, so the system is not built to overwhelm it.
- 2
Audit current sources
We check what already brings in enquiries today, even informally, before adding anything new.
- 3
Strategise the channel mix
Content, search and paid channels are chosen based on where your buyers already look.
- 4
Implement capture and follow-up
Pages, forms and a follow-up process are built and connected end to end.
- 5
Measure and optimise
We track enquiry volume and quality and adjust the channel mix to match.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Should we run ads for every operation we perform?
Can we promise a surgery date in our adverts?
How do we count a family who calls from an ad and books through a referral?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for surgical hospitals
Everything else we would do for you.
Closest to this: leads and follow-up
Also for surgical hospitals
Or start from the overview: sales and marketing for surgical hospitals.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.