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Aesthetic, hair and cosmetic clinics · Pay per click advertising

Buy the patient who has already decided, not the one collecting free consultations.

Paid advertising for an aesthetic clinic buys attention on Google and Meta for treatments people fund from savings. GullySales writes the ads inside the restrictions your doctors work under, puts a qualifying question on the form, and moves spend to the treatments that get signed.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of aesthetic, hair and cosmetic clinics at work in India

What pay per click advertising means

Pay per click advertising (PPC) is paying a fee each time someone clicks your advert on Google or another platform. It puts you at the top of a search page immediately, instead of waiting for ranking to build. GullySales sets the targeting, writes the ad text and checks spend against enquiries received.

Also for aesthetic, hair and cosmetic clinics

Sales and marketing for aesthetic, hair and cosmetic clinics, the overview.

Last updated 5 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.

For aesthetic, hair and cosmetic clinics

Where it usually goes wrong, and what we would do.

  • “Free consultation is the cheapest lead and the worst one”

    An offer with no fee fills the diary with people who wanted a price. A consultation fee adjusted against treatment cuts the count and raises how many turn up.

  • “Before-and-after creative is the ad that gets pulled”

    Platforms apply their own rules to images of someone's body and to wording about appearance, and what is allowed shifts. Creative is cleared before it runs, not after the account is restricted.

  • “Search and Meta buy two different patients”

    Someone typing implant cost in your city is weeks ahead of someone who stopped on a reel. One landing page and one call script cannot serve both.

What we do

What we deliver for aesthetic, hair and cosmetic clinics.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Campaigns split by treatment and by margin

    Separate search campaigns for transplant, implants, aligners and laser packages, budgeted against what each earns and how much doctor time it takes.

    Result: Spend follows the chair you actually want filled.

  2. A qualifying question on every lead form

    Treatment, timeline and preferred branch asked on the form itself, with the free-for-all offer replaced by a stated consultation fee or price basis.

    Result: Fewer names reach the counsellor, and more of them arrive.

  3. Copy and creative cleared before it runs

    Wording and images checked against the restrictions your doctors are registered under and against each platform's own rules, with consent on file for any patient shown.

    Result: Ads run instead of sitting in review or costing you the account.

  4. A landing page per campaign, not the home page

    The implant campaign lands on implants, with the scan, the systems used and the EMI figure, and a form that matches what the ad promised.

    Result: The click you paid for does not have to go looking.

  5. Same-hour reply built into the campaign

    Who rings a new lead, inside what minutes, and what is said first to an enquiry that arrived at midnight from a bed.

    Result: The lead is spoken to while the patient still remembers filling the form.

  6. Cost per signed plan, not cost per lead

    Reporting that follows each enquiry through consultation and signing, by treatment and by channel, against the baseline recorded after the first conversation.

    Result: You can stop a campaign that looked cheap and sold nothing.

How the result is measured

  • Cost per click
  • Cost per enquiry
  • Enquiries from paid search

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full performance marketing and PPC page

Searches to bid on and block

The searches worth paying for at an aesthetic clinic, and the ones to keep out.

Treatment plus area, such as laser hair removal near me
Bid. The searcher has chosen a treatment and a locality. Run one campaign per treatment, so you can spend more on the higher-margin ones and less on the rest.
Comparison searches, such as FUE versus FUT
Bid with care. These readers are weighing methods, so send them to a page that explains the method and names the doctor, not to an offer. They are early but often the most serious.
Cheap, offer, price list and free consultation
Block or keep apart. These searchers collect quotes from many clinics. Add cheap, discount and free as negatives on treatment campaigns, and judge any price-led campaign on its own.
Home remedy, DIY, salon, beautician course and shampoo
Block. People looking for products, home care or training will never book a consultation. Add these words as negatives and review the search terms report for new ones.
Where the click lands
Send the click to that treatment's page with the doctor's name, the clinic address and a form that asks the treatment and the city. The advert text should be cleared against your own council's current advertising rules first.
Counting a real enquiry
Count a call or WhatsApp that reaches the counsellor and names a treatment. Mark each as consultation booked, consultation kept and plan signed in one sheet, and read spend against signed plans.

Who it is for

This is written for these aesthetic, hair and cosmetic clinics.

  • Hair transplant and hair restoration centres
  • Laser hair removal and skin laser clinics
  • Aesthetic medicine clinics offering injectables, peels and skin boosters
  • Cosmetic dentistry practices for aligners, veneers and smile design
  • Dental implant centres
  • Cosmetic and plastic surgery practices
  • Body contouring and non-surgical fat reduction clinics
  • Multi-branch aesthetic chains and franchise clinics
  • Doctor-led clinics that started inside a dermatology or dental practice

Not for

It is not the right fit if.

  • You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
  • You need enquiries by next week and have nobody to answer them.
  • You want posts and reach reported, not enquiries and orders.

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is reply time, a follow-up sequence, the page buyers land on or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the pay per click advertising work runs

  1. 1

    Understand the total budget

    We agree the full paid advertising budget available across all platforms, rather than planning each one separately.

  2. 2

    Audit current platform performance

    We compare existing campaigns on a shared basis to see where the budget currently performs best and worst.

  3. 3

    Build the cross-platform plan

    Campaigns are structured across platforms with a shared measurement standard from the outset.

  4. 4

    Implement and monitor

    Campaigns run with budget allocated dynamically based on real-time performance.

  5. 5

    Measure and reallocate

    We report performance and shift budget toward what is working, within agreed limits.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Our Meta forms give us hundreds of names and almost no patients. What changes?
The form, and the hour it is called. One question about the treatment and the timeline removes most of the accidental taps. After that the counsellor has to ring inside the hour, because a name that goes cold overnight rarely answers again.
Should we put a price in the ad?
A basis for the price, yes. Saying what decides it, per graft or per sitting, brings fewer clicks and better ones. A flat number invites the clinic down the road to undercut it by a thousand rupees the same week.
Should a clinic run Google Ads or Meta ads first?
Start with Google search for treatments people already name, such as hair transplant, lasers or implants. Add Meta later for reach, and only with a qualifying question on the form, or the counsellor drowns in names. Check your council's current advertising rules before either.
Should we bid on our own clinic or doctor's name?
Yes, in a small campaign of its own. A rival clinic can otherwise sit above you when a patient looks you up. Keep the copy plain and within the rules of your profession, and report these clicks apart from the treatment searches.
Can an aesthetic clinic show before-and-after photos?
With care. The National Medical Commission (NMC) rules for doctors and the Dental Council code for dentists restrict advertising that promises results or solicits patients. Each photo needs written patient consent, honest context such as the number of sessions, and no wording that suggests the same result for everyone. We check each one with your doctor before it is used.
Should we offer free consultations to get more leads?
Usually not as the headline. Free consultations fill the diary with people who were curious, not decided. A modest fee adjusted against treatment, or a clearly stated price basis, brings fewer and far better leads.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.

From the blog

Further reading for aesthetic, hair and cosmetic clinics.

All articles

More for aesthetic, hair and cosmetic clinics

Everything else we would do for you.

Or start from the overview: sales and marketing for aesthetic, hair and cosmetic clinics.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need