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Aesthetic, hair and cosmetic clinics · Social media

Instagram is where the decision starts and where your consent problem lives.

Social media for an aesthetic clinic is the reels, posts and direct messages where a patient first sees a result and first asks the price. GullySales plans the content around your treatments, takes consent for every patient shown, and staffs the messages where that price question lands.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of aesthetic, hair and cosmetic clinics at work in India

What social media means

Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.

Also for aesthetic, hair and cosmetic clinics

Sales and marketing for aesthetic, hair and cosmetic clinics, the overview.

Last updated 5 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.

For aesthetic, hair and cosmetic clinics

Where it usually goes wrong, and what we would do.

  • “Every face you post is a consent form you need on file”

    A patient who agreed to a photograph in the clinic did not agree to a reel with thirty thousand views. Written consent naming where the image runs is what separates proof from a complaint.

  • “The comment asking cost in public is answered in private”

    Quoting a figure under a reel starts a price war in your own comments. A short reply and a move to direct messages keeps the conversation and the case.

  • “A surgery clip sits close to a line two sets of rules draw”

    Procedure footage and before-and-after grids run into both platform policy and the restrictions your doctors work under. What gets filmed is agreed with the doctor before the shoot.

What we do

What we deliver for aesthetic, hair and cosmetic clinics.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A content plan built on your treatment list

    Reels, posts and stories mapped to hair, skin, aligner and implant cases, with the doctor answering the question patients ask most about each.

    Result: Posting stops being whatever somebody photographed that week.

  2. Consent taken and filed for every patient shown

    A written form naming the images, the platforms and how long they may run, signed before the shoot, with a record you can produce later.

    Result: You show real results without dreading the complaint.

  3. Direct messages answered from saved replies

    Wording for the rate question, the does-it-hurt question and the appointment request, with agreed hours and the enquiry logged into the CRM instead of the inbox.

    Result: The midnight message becomes a booked consultation.

  4. A bridal and festive run planned backwards from the date

    Content scheduled so a patient sees the laser or aligner post early enough to finish the sittings before the wedding month.

    Result: Enquiries arrive with time left to treat them properly.

  5. Comment and message moderation rules

    What gets answered publicly, what moves to a private thread and what gets hidden, written so the front desk is not deciding that alone at nine at night.

    Result: Your comments stop being a price list a rival can read.

  6. A report tied to enquiries, not followers

    Saves, profile visits, direct messages and the enquiries traced back to them, reported against the starting baseline.

    Result: You can tell whether the account is selling or performing.

How the result is measured

  • Posts published
  • Engagement rate
  • Enquiries from social profiles

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full social media marketing page

Platform for this buyer

Where a patient first meets an aesthetic clinic, and what to post for each place.

Instagram reels with the doctor
Have the doctor explain how a treatment is planned, who is and is not suitable, and what the first consultation covers. The single action is to message the clinic to book a consultation.
Instagram stories and highlights
Keep highlights for the questions patients ask most: does it hurt, how sittings are planned, aftercare and who takes the consultation. Ask the viewer to reply on the story to ask their own question.
YouTube, for the patient still comparing
Put the longer explanations here, such as how a hair transplant plan is drawn or how a skin treatment is chosen. Patients return to these while they compare clinics. End with a WhatsApp number for consultations.
Google Business Profile posts
Post doctor registration details, consultation hours, the reception and the clinic's equipment as it stands today. The action wanted is a call or a request for directions.
What not to post
Before and after images, a treatment result, a discount on a procedure, or any patient's face without signed consent. Advertising rules for this profession differ by state and body and change, so check with your own council.

Who it is for

This is written for these aesthetic, hair and cosmetic clinics.

  • Hair transplant and hair restoration centres
  • Laser hair removal and skin laser clinics
  • Aesthetic medicine clinics offering injectables, peels and skin boosters
  • Cosmetic dentistry practices for aligners, veneers and smile design
  • Dental implant centres
  • Cosmetic and plastic surgery practices
  • Body contouring and non-surgical fat reduction clinics
  • Multi-branch aesthetic chains and franchise clinics
  • Doctor-led clinics that started inside a dermatology or dental practice

Not for

It is not the right fit if.

  • You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
  • You need enquiries by next week and have nobody to answer them.
  • You want posts and reach reported, not enquiries and orders.

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is reply time, a follow-up sequence, the page buyers land on or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the social media work runs

  1. 1

    Understand your audience and platforms

    We identify which platforms your specific buyers actually use and what kind of content they respond to.

  2. 2

    Audit current presence

    We review existing pages, past content performance and any gaps in consistency.

  3. 3

    Build the content calendar

    A plan is created, balancing genuine value with occasional direct offers.

  4. 4

    Implement and post

    Content is created and published consistently on the agreed schedule.

  5. 5

    Measure and optimise

    We track enquiries alongside engagement and adjust the content mix based on what actually performs.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Who should be on camera, the doctor or a presenter?
The doctor, for anything about the treatment. A patient choosing a clinic is choosing the person who will operate, and a presenter cannot answer the graft question. Use the team for clinic tours and aftercare instead.
How do we handle the messages asking rates at eleven at night?
Answer with a basis and a question rather than a number. A saved reply explaining what decides the price, asking for a photograph or a timeline, turns the message into an enquiry. Agree the hours somebody is actually on the account.
A patient tagged us in her own story. Can we reshare it?
Reshare only with her written permission, taken each time. Once the clinic shows it, it is the clinic's publicity, so it falls under the same rules as your own posts. A thank-you message is safe. Check your council's current rules before sharing anything about a treatment.
Should each branch and each doctor have their own account?
Give a branch its own account only if its patients are different and a named person answers its messages. A doctor's personal profile is still read as the clinic's advertising, so the same rules and consent apply. Many clinics do better with one strong account.
Can an aesthetic clinic show before-and-after photos?
With care. The National Medical Commission (NMC) rules for doctors and the Dental Council code for dentists restrict advertising that promises results or solicits patients. Each photo needs written patient consent, honest context such as the number of sessions, and no wording that suggests the same result for everyone. We check each one with your doctor before it is used.
Should we offer free consultations to get more leads?
Usually not as the headline. Free consultations fill the diary with people who were curious, not decided. A modest fee adjusted against treatment, or a clearly stated price basis, brings fewer and far better leads.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.

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Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

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