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GullySales

Dental clinics · Cinema advertising

Buy the screen your patients drive past, and sell the treatment worth the drive.

Cinema advertising for a dental clinic buys a slide or a short film in the reel on one screen for a week. It earns its place for implants, aligners and a clinic opening, where a patient will travel. GullySales picks the screens inside your catchment and puts a scannable code on the slide.

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of dental clinics at work in India

What cinema advertising means

Cinema advertising is a slide or a film before the show at screens near your business, plus the lobby around them. GullySales chooses the screens by catchment rather than by chain, and puts a QR code on the slide so the spend can be judged.

Last updated 5 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.

For dental clinics

Where it usually goes wrong, and what we would do.

  • “The hall is wider than your catchment”

    A multiplex pulls families from across the city. Your check-up patients come from a few kilometres, so most of those seats hold people who will never book with you.

  • “Spend it on the treatment worth a journey”

    An implant, a full mouth rehabilitation or aligners for a teenager justifies the drive and the slot. A scale and polish does not, and nobody changes clinic for one.

  • “What a slide may show is your council's question”

    Before-and-after photographs of a patient's mouth carry consent and council questions, and it is your registration at stake. Ask your council or your own adviser before the artwork, not once the reel is running.

  • “Braces get decided in the school holidays”

    A parent sitting through a family release in April is planning a year of orthodontic appointments around school timings. Which weeks you buy matters more than how many screens.

What we do

What we deliver for dental clinics.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Screen list drawn by drive time

    The properties a patient in your catchment actually goes to, measured by how far people already travel to your chair rather than by a city package.

    Result: You stop paying for a hall filled from the other end of town.

  2. Release week check before the order

    What is scheduled on those screens in your weeks, read before booking, since the rate does not fall when the hall is half empty.

    Result: The same money buys a seated audience.

  3. A slide built for the back row

    One line, the clinic name, the treatment and a code large enough to scan from the middle of the hall. No paragraph and no price list.

    Result: Somebody can read it in the seconds it is up.

  4. Claims checked with the dentist who signs them

    Copy read against what your dental council permits and against what each patient has consented to in writing.

    Result: The slide carries nothing that puts a registration at risk.

  5. A code the reel alone uses

    A QR opening a consultation page built for this campaign, with one question the front desk asks every new caller.

    Result: An appointment can be put down to the screen that started it.

  6. Reporting by screen and by week

    Scans, coded calls and booked appointments read against the weeks bought and the baseline recorded before the campaign began.

    Result: Screens that gave nothing are dropped from the next run.

How the result is measured

  • Screens and weeks run
  • Scans by screen
  • Enquiries traced to the cinema route

Recorded as a baseline before work starts, so every later report has an honest comparison.

Checks before the slide is built

Check these six points with your dentist and your council's rules before the artwork is made.

Name and credentials
Check what your dental council permits about naming the dentist and listing qualifications on an advertisement. Rules differ by state and body and change over time.
Words to leave out
Leave out words such as best, painless and guaranteed, and any claim about results. Ask your own adviser if a line could be read as a promise.
Patient images
Before-and-after photographs raise council and consent questions. The safest slide shows the clinic, the equipment or an illustration, and no patient.
Price on the slide
Show a price only if it will hold for every booked week and applies to anyone who asks. Most clinics leave fees for the consultation, after an examination.
Chair time and the right dentist
Choose a treatment the clinic can take on in the booked weeks, with the dentist who performs it available. A scan that leads to a three-week wait wastes the spend.
What the consultation page says
The page behind the code should explain what happens at a first visit, who will see the patient and how to book, without a sales push.

Who it is for

This is written for these dental clinics.

  • Single-dentist clinics
  • Multi-chair general dental clinics
  • Orthodontic and aligner-only practices
  • Implant and oral surgery centres
  • Cosmetic and smile-design clinics
  • Paediatric dental clinics
  • Dental clinics inside a multi-speciality centre
  • Multi-branch dental groups
  • New clinics in their first year

Not for

It is not the right fit if.

  • You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
  • You need enquiries by next week and have nobody to answer them.
  • You want posts and reach reported, not enquiries and orders.

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is reply time, a follow-up sequence, the page buyers land on or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the cinema advertising work runs

  1. 1

    Fix the catchment

    We start from how far your customer travels to reach you, which for a clinic or a restaurant is short and decides the screen list on its own.

  2. 2

    Read the release weeks

    We check what is scheduled in the campaign window and time the buy to the weeks with something worth watching in the hall.

  3. 3

    Build the creative

    The slide or the film is made for a screen four storeys high and cut to the duration being bought.

  4. 4

    Coordinate the booking

    We place the buy with the cinema or its appointed agency and confirm the screens, the position and the delivery date in writing.

  5. 5

    Count what came back

    Scans, code use and calls are read against the weeks and the screens, and the next round drops the screens that gave nothing.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Will a cinema slide bring in implant patients?
Not on its own. It puts the clinic in front of a seated hall in the weeks you choose, and the enquiry arrives days later through the code or through a search for your name. The Maps listing and the treatment page it lands on have to be ready first.
How do we know anybody in that hall called us?
Through the QR code and one question at the front desk. The cinema counts tickets, not enquiries, and nobody there can say who wrote your number down. Scans on a page used nowhere else are the only figure we will stand behind.
Should the slide announce a free check-up camp?
A dated camp gives a reason to scan, but fix the details first: who examines, what is free, and how any further treatment is explained without pressure. Check your council's rules on camps and offers, because they differ by state and body.
What should the front desk say to a caller who scanned the code?
Ask which treatment interests them, offer a consultation slot and explain what the first visit includes. Do not quote a full treatment cost on the phone before the dentist has examined the patient, and write down that they came from the cinema.
How soon would we see more patients?
Fixing reply time and the Maps profile shows in weeks, since the searches are already happening. Building reviews and ranking treatment pages takes months.
Do we need to advertise?
Most clinics benefit first from the profile and the reply routine. Advertising makes sense for a treatment where you need a chair filled this month.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.