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Dental clinics · Cinema advertising

Buy the screen your patients drive past, and sell the treatment worth the drive.

Cinema advertising for a dental clinic buys a slide or a short film in the reel on one screen for a week. It earns its place for implants, aligners and a clinic opening, where a patient will travel. GullySales picks the screens inside your catchment and puts a scannable code on the slide.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of dental clinics at work in India

What cinema advertising means

Cinema advertising is a slide or a film before the show at screens near your business, plus the lobby around them. GullySales chooses the screens by catchment rather than by chain, and puts a QR code on the slide so the spend can be judged.

Also for dental clinics

Sales and marketing for dental clinics, the overview.

Last updated 8 Nov 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.

For dental clinics

Where it usually goes wrong, and what we would do.

  • “The hall is wider than your catchment”

    A multiplex pulls families from across the city. Your check-up patients come from a few kilometres, so most of those seats hold people who will never book with you.

  • “Spend it on the treatment worth a journey”

    An implant, a full mouth rehabilitation or aligners for a teenager justifies the drive and the slot. A scale and polish does not, and nobody changes clinic for one.

  • “What a slide may show is your council's question”

    Before-and-after photographs of a patient's mouth carry consent and council questions, and it is your registration at stake. Ask your council or your own adviser before the artwork, not once the reel is running.

  • “Braces get decided in the school holidays”

    A parent sitting through a family release in April is planning a year of orthodontic appointments around school timings. Which weeks you buy matters more than how many screens.

What we do

What we deliver for dental clinics.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Screen list drawn by drive time

    The properties a patient in your catchment actually goes to, measured by how far people already travel to your chair rather than by a city package.

    Result: You stop paying for a hall filled from the other end of town.

  2. Release week check before the order

    What is scheduled on those screens in your weeks, read before booking, since the rate does not fall when the hall is half empty.

    Result: The same money buys a seated audience.

  3. A slide built for the back row

    One line, the clinic name, the treatment and a code large enough to scan from the middle of the hall. No paragraph and no price list.

    Result: Somebody can read it in the seconds it is up.

  4. Claims checked with the dentist who signs them

    Copy read against what your dental council permits and against what each patient has consented to in writing.

    Result: The slide carries nothing that puts a registration at risk.

  5. A code the reel alone uses

    A QR opening a consultation page built for this campaign, with one question the front desk asks every new caller.

    Result: An appointment can be put down to the screen that started it.

  6. Reporting by screen and by week

    Scans, coded calls and booked appointments read against the weeks bought and the baseline recorded before the campaign began.

    Result: Screens that gave nothing are dropped from the next run.

How the result is measured

  • Screens and weeks run
  • Scans by screen
  • Enquiries traced to the cinema route

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full cinema advertising page

Checks before the slide is built

Check these six points with your dentist and your council's rules before the artwork is made.

Name and credentials
Check what your dental council permits about naming the dentist and listing qualifications on an advertisement. Rules differ by state and body and change over time.
Words to leave out
Leave out words such as best, painless and guaranteed, and any claim about results. Ask your own adviser if a line could be read as a promise.
Patient images
Before-and-after photographs raise council and consent questions. The safest slide shows the clinic, the equipment or an illustration, and no patient.
Price on the slide
Show a price only if it will hold for every booked week and applies to anyone who asks. Most clinics leave fees for the consultation, after an examination.
Chair time and the right dentist
Choose a treatment the clinic can take on in the booked weeks, with the dentist who performs it available. A scan that leads to a three-week wait wastes the spend.
What the consultation page says
The page behind the code should explain what happens at a first visit, who will see the patient and how to book, without a sales push.

Who it is for

This is written for these dental clinics.

  • Single-dentist clinics
  • Multi-chair general dental clinics
  • Orthodontic and aligner-only practices
  • Implant and oral surgery centres
  • Cosmetic and smile-design clinics
  • Paediatric dental clinics
  • Dental clinics inside a multi-speciality centre
  • Multi-branch dental groups
  • New clinics in their first year

Not for

It is not the right fit if.

  • The nearest screen is a long way from the clinic, so viewers would not travel for an appointment.
  • The clinic has no single treatment to promote on a slide and would be showing a general logo.
  • Rules on advertising dental services have not been checked with your own council.

How it works

How the cinema advertising work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Fix the catchment

    We start from how far your customer travels to reach you, which for a clinic or a restaurant is short and decides the screen list on its own.

  2. 2

    Read the release weeks

    We check what is scheduled in the campaign window and time the buy to the weeks with something worth watching in the hall.

  3. 3

    Build the creative

    The slide or the film is made for a screen four storeys high and cut to the duration being bought.

  4. 4

    Coordinate the booking

    We place the buy with the cinema or its appointed agency and confirm the screens, the position and the delivery date in writing.

  5. 5

    Count what came back

    Scans, code use and calls are read against the weeks and the screens, and the next round drops the screens that gave nothing.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Will a cinema slide bring in implant patients?
Not on its own. It puts the clinic in front of a seated hall in the weeks you choose, and the enquiry arrives days later through the code or through a search for your name. The Maps listing and the treatment page it lands on have to be ready first.
How do we know anybody in that hall called us?
Through the QR code and one question at the front desk. The cinema counts tickets, not enquiries, and nobody there can say who wrote your number down. Scans on a page used nowhere else are the only figure we will stand behind.
Should the slide announce a free check-up camp?
A dated camp gives a reason to scan, but fix the details first: who examines, what is free, and how any further treatment is explained without pressure. Check your council's rules on camps and offers, because they differ by state and body.
What should the front desk say to a caller who scanned the code?
Ask which treatment interests them, offer a consultation slot and explain what the first visit includes. Do not quote a full treatment cost on the phone before the dentist has examined the patient, and write down that they came from the cinema.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

From the blog

Further reading for dental clinics.

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More for dental clinics

Everything else we would do for you.

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