Diagnostic centres · Review generation
Ask for a review when the report arrives, not while the patient is still fasting.
Review generation for a diagnostic centre is asking patients to write about their visit at the point they are most likely to be pleased, such as after an easy blood draw or when the report reaches them. GullySales sets the moment, the wording and the staff rules that keep the ask honest and within each platform's terms.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What review generation means
In a clinic or practice a review is a public statement by a patient, and asking for one is restricted or unwise in several regulated professions. Review generation here is proof that does not depend on a patient writing in public: the professional listing kept accurate, the note back to the referring doctor, and a reply that never confirms somebody was a patient. GullySales sets that up and tracks what arrives without soliciting it.
Last updated 6 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.
For diagnostic centres
Where it usually goes wrong, and what we would do.
“The ask comes at the worst moment”
Asking a hungry patient at the collection counter, cotton still on the arm, gets a no or a tired three stars. After breakfast and with the report in hand, the same person writes kindly.
“Every review says only good service”
Reviews that never name the scan or the package do little for searches about them. A gentle prompt about what they came for brings reviews that mention the MRI or the home collection, in the patient's own words.
“Staff are given review targets”
A technician told to collect a set number of reviews asks only the cheerful patients, or hovers over the phone. That is the gating and pressure the platforms forbid.
What we do
What we deliver for diagnostic centres.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
The moment to ask, chosen per department
After the report is delivered for pathology, after a comfortable scan for imaging, and after the doctor's explanation for a package.
Result: Patients are asked when they have something to say.
A review link in the report message
The Google review link added on its own line to the report-ready message, never as a condition of receiving the report.
Result: The request happens without anyone standing over the patient.
QR cards at the billing and report counters
A small card with the review code where patients wait, in English and the local language.
Result: A patient who wants to write can do it while waiting.
Prompt wording that keeps to the visit
A short prompt inviting comments on waiting time, staff and cleanliness, saying nothing about results or diagnoses.
Result: Reviews describe the visit without exposing anyone's health.
Staff rules, written down
No targets per person, no asking only selected patients, no discounts or free tests for reviews, and no staff writing reviews for patients.
Result: The profile stays clean if a platform looks into it.
How the result is measured
- Reviews received
- Average rating
- Response rate to requests
Recorded as a baseline before work starts, so every later report has an honest comparison.
Asking for reviews the right way
When and how a diagnostic centre asks for reviews without pressure or inducement.
- After the report, not at the needle
- Ask once the report has reached the patient, or after the package explanation. A fasting patient at the collection counter is the wrong person at the wrong time.
- The billing desk asks, the technician does not
- Whoever hands over the bill or the report asks in one sentence. Technicians and radiographers stay on the clinical work and are never given review counts.
- Link in the report message, QR at the counter
- Put the review link on its own line in the report message and keep a QR card at the report counter. The report never waits on a review.
- Never pay, gate or write reviews
- No free tests, discounts or gifts for reviews, no asking only the patients you expect to be happy, and no staff posting for patients. Check the platform's current rules on requests.
- Ask in the patient's language
- Make the request in the language the patient used at the desk, and print the card in two languages. Someone asked in Hindi or Kannada hears a request, not a script.
- Reply to every review, without health details
- Thank good reviews in a line and invite unhappy ones to call. Never confirm what test someone had, even when the reviewer mentions it first.
Who it is for
This is written for these diagnostic centres.
- Standalone diagnostic centres with pathology and imaging
- Diagnostic centres inside or beside a hospital
- Multi-branch diagnostic chains
- Diagnostic centres that run corporate camps
- Centres with a strong health check-up business
- Centres serving senior citizens and families
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is reply time, a follow-up sequence, the page buyers land on or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the review generation work runs
- 1
Understand the customer journey
We identify one fixed point in your service, such as handover or checkout, where every customer is asked in the same way.
- 2
Read your current reviews
We read every review you have, count how many were answered, and note what customers praise in their own words.
- 3
Set up the ask process
Templates and a simple sending process are built into your existing customer communication.
- 4
Implement responses
Every incoming review, positive or negative, is responded to by the routine set down in writing after we have spoken to you.
- 5
Measure and adjust
We track review volume and rating trend and adjust the ask timing if response rates are low.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Is it better to ask at the counter or in the report message?
What if a patient refuses when we ask?
We asked a patient for a review and they posted a complaint. What now?
Should we ask for reviews on Practo and Justdial as well as Google?
Why not market each department on its own?
Can we discount packages?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
From the blog
Further reading for diagnostic centres.
6 min read · 6 Oct 2026What healthcare buyers check before they choose youA patient, a referring doctor and a hospital purchase team each check something different before choosing a provider. This post lists what each one looks at and where a clinic, lab or supplier loses them.
5 min read · 6 Oct 2026How diagnostic centres quote a corporate health campA corporate health camp is won in the quote and the chasing after it, not the first call. This post covers what to ask, what goes on the one page, and who follows up.
8 min read · 21 May 2026How to sell health check-up packages without discountingFamilies compare check-up packages on the inclusion list, not the price. Sell on what is inside, who explains the report, and how little time the visit takes.
More for diagnostic centres
Everything else we would do for you.
Closest to this: reputation
Also for diagnostic centres
Or start from the overview: sales and marketing for diagnostic centres.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.