Diagnostic centres · WhatsApp marketing
Send the report link and the fasting reminder, not a flood of package offers.
WhatsApp marketing for a diagnostic centre covers booking confirmations, preparation instructions, report delivery and the occasional check-up offer, all from one business number. Reports are health data, so consent and who can see the chat matter more here than in most trades. GullySales sets up the number, the templates and the consent record.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What WhatsApp marketing means
WhatsApp marketing is sending updates, offers and reminders to customers on the app most Indian buyers already check daily. GullySales sets up business WhatsApp, writes the message templates and keeps the list consented and current.
Last updated 6 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.
For diagnostic centres
Where it usually goes wrong, and what we would do.
“Reports sent from a technician's own phone”
When a technician forwards a scan report from her personal WhatsApp, the centre loses the record and the patient's data leaves the building at six. Every report should go from the business number.
“The wrong report reaches the wrong number”
One digit typed wrongly at billing sends a stranger someone's biopsy result. Read the number back at registration, and check the name and date of birth before a report goes out.
“Offers sent to people who only wanted a report”
A number given to receive a report is not permission for package offers. Ask separately for that, and record the answer.
What we do
What we deliver for diagnostic centres.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
One business number for every department
Pathology, imaging and the health-check desk answering from one WhatsApp Business account, with chats assigned to the right desk.
Result: The patient deals with one centre, not three phones.
Preparation messages for each test
Templates for fasting, a full bladder before a pelvic scan, what to bring to an MRI and which medicines to ask the doctor about.
Result: Fewer patients arrive unprepared and have to rebook.
Report delivery with an identity check
A routine for sending reports as a link or PDF, with the patient's name and date of birth checked first.
Result: The report reaches only the patient it belongs to.
Consent for offers kept apart from consent for reports
Two ticks at registration, one for reports and reminders and one for check-up offers, stored against the patient record.
Result: Offers go only to people who agreed to them.
An away message with collection hours
A reply for late messages giving collection timings, and a line telling anyone with an emergency to go to a hospital.
Result: A message sent at midnight gets a useful answer.
Package catalogue for the check-up desk
Check-up packages in the WhatsApp catalogue with the tests in each and the preparation, kept in step with the website.
Result: A family can compare packages inside the chat.
How the result is measured
- Messages delivered
- Reply rate
- Enquiries from WhatsApp
Recorded as a baseline before work starts, so every later report has an honest comparison.
What must be in place first
Settle these before a diagnostic centre sends reports or offers on WhatsApp.
- Two separate opt-ins at registration
- One tick for reports and reminders, another for check-up offers. Record both against the patient, and read the number back aloud so a typo never sends a report to a stranger.
- A verified business profile for the centre
- Use the registered name, address, collection hours and website. Decide whether branches share one account or run their own before staff start using personal phones.
- Approved templates for reminders and reports
- Fasting reminders, report-ready messages and recalls that you start may need approved templates and may be charged per conversation. Check WhatsApp's current business policy and pricing before the first template is drafted.
- Who pays and who may broadcast
- Decide which department's budget carries the messaging charges and who may send an offer. Three desks sending offers to the same patient turn into blocks and complaints.
- An opt-out that works
- Honour a stop request at once and mark it on the record. Keep sending the reports the patient is owed, and nothing else.
- A person behind the chat
- Name the desk that answers report questions and the senior person who handles a patient upset by a result. A bot may confirm a slot but must never interpret a report.
Who it is for
This is written for these diagnostic centres.
- Standalone diagnostic centres with pathology and imaging
- Diagnostic centres inside or beside a hospital
- Multi-branch diagnostic chains
- Diagnostic centres that run corporate camps
- Centres with a strong health check-up business
- Centres serving senior citizens and families
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is reply time, a follow-up sequence, the page buyers land on or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the whatsapp marketing work runs
- 1
Understand current WhatsApp use
We review how customers currently message you and how consistently, if at all, it is answered.
- 2
Audit common questions
We identify the questions that come up repeatedly, which decide what should be automated first.
- 3
Set up automation and templates
An automated first response and quick reply templates are built for the most common needs.
- 4
Connect to the CRM
Conversations are linked to customer records so context carries over between team members.
- 5
Measure and optimise
We track response time and conversion, refining automated responses based on what customers actually ask.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Is the WhatsApp Business app enough for pathology, imaging and the check-up desk together?
Can we run a WhatsApp group for senior citizens' health tips?
Our technicians send reports from their own phones because it is quicker. Is that a problem?
Should package prices go in the WhatsApp catalogue?
Why not market each department on its own?
Can we discount packages?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
From the blog
Further reading for diagnostic centres.
6 min read · 6 Oct 2026What healthcare buyers check before they choose youA patient, a referring doctor and a hospital purchase team each check something different before choosing a provider. This post lists what each one looks at and where a clinic, lab or supplier loses them.
5 min read · 6 Oct 2026How diagnostic centres quote a corporate health campA corporate health camp is won in the quote and the chasing after it, not the first call. This post covers what to ask, what goes on the one page, and who follows up.
8 min read · 21 May 2026How to sell health check-up packages without discountingFamilies compare check-up packages on the inclusion list, not the price. Sell on what is inside, who explains the report, and how little time the visit takes.
More for diagnostic centres
Everything else we would do for you.
- SEO for diagnostic centres
- Local SEO for diagnostic centres
- Google Ads for diagnostic centres
- Reputation management for diagnostic centres
- Referral marketing for diagnostic centres
- Follow-up systems for diagnostic centres
- Digital marketing for diagnostic centres
- Review generation for diagnostic centres
- CRM for diagnostic centres
Or start from the overview: sales and marketing for diagnostic centres.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.