Eye hospitals · Pay per click advertising
Pay for the cataract and retina searches, and block the ones looking for eye drops.
Pay-per-click (PPC) advertising for an eye hospital means paying Google to show the hospital when someone searches for a surgery or a specialist, and paying only when they click. GullySales points the money at the department with free theatre or clinic slots and counts the calls and bookings each search brings.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What pay per click advertising means
Pay per click advertising (PPC) is paying a fee each time someone clicks your advert on Google or another platform. It puts you at the top of a search page immediately, instead of waiting for ranking to build. GullySales sets the targeting, writes the ad text and checks spend against enquiries received.
Last updated 6 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.
For eye hospitals
Where it usually goes wrong, and what we would do.
“Advertise the department with room, not the hospital”
If the cataract theatre is booked solid and the retina clinic has empty afternoons, an ad for the hospital's name fills the wrong queue. Spend should follow the department that can see more patients.
“Healthcare ads answer to two sets of rules”
Google restricts some healthcare advertising, and advertising rules for doctors and hospitals differ by state and body. An ad promising freedom from glasses can be refused by one and questioned by the other.
“Many eye searches are not from patients”
Students search optometry courses, shoppers search frames, and people with a red eye search home remedies. Without a blocked list, those clicks spend the budget before a cataract family sees the ad.
What we do
What we deliver for eye hospitals.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A department chosen for spend
A decision, made from your theatre and OPD diaries, on which department has free slots and real local searches, before any money is put in.
Result: The ads fill the queue that has room.
Search campaigns by procedure and town
Separate campaigns for cataract surgery, retina and diabetic eye checks, glaucoma, and LASIK where you offer it, each with its own words and its own blocked list.
Result: Each department's spend can be read on its own.
Ad wording checked against the rules
Copy that names the procedure, the department and the insurers you work with, with no outcome claims, read by your medical director before it runs.
Result: Ads get approved and nobody's registration is put at risk.
Landing pages that match the search
The cataract ad lands on the cataract page with lens choices and the booking number, and the retina ad on the retina page with clinic days.
Result: The click becomes a call instead of a back button.
Calls and bookings traced to the search
A tracked number per campaign and a source field at registration, so each call is matched to a department and a booking, against the baseline taken first.
Result: You see what a booked consultation cost by department, not what a click cost.
How the result is measured
- Cost per click
- Cost per enquiry
- Enquiries from paid search
Recorded as a baseline before work starts, so every later report has an honest comparison.
Searches to bid on and block
The searches an eye hospital should pay for, and the ones to keep out.
- Cataract operation plus your town, or near me
- Bid, if the theatre has slots. The family is choosing a hospital. Land on the cataract page with lens choices, insurers and a call button, never the home page.
- Retina specialist and diabetic eye check searches
- Bid for the retina clinic's free days. Many of these searchers were sent by a diabetologist. Land on the retina page with clinic timings, and say the visit includes dilation.
- Cashless and scheme searches for eye surgery
- Bid where you are empanelled. Name the insurers, TPAs and schemes you accept on the landing page, with the documents to bring. Never bid on a scheme you are not on.
- Spectacles, frames, lens price and eye drops
- Block from the surgery campaigns, unless the optical counter is what you want to sell. These are shoppers, and they belong in a separate campaign or nowhere.
- Optometry course, jobs, home remedy and eye exercise searches
- Block. Students, job seekers and people hoping to lose their glasses without surgery are not patients. Read the search terms report and add each new variation as a negative.
- Where the click lands, and what counts
- Count a call to the department line or a booked OPD slot, with the department written at registration. A click, or a call asking for the optical shop's hours, is not an enquiry.
Who it is for
This is written for these eye hospitals.
- Multi-speciality eye hospitals
- Eye hospitals with community outreach
- Eye hospitals attached to medical colleges
- Charitable and trust-run eye hospitals
- Corporate and chain eye hospitals
- Eye hospitals with optical and pharmacy services
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is reply time, a follow-up sequence, the page buyers land on or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the pay per click advertising work runs
- 1
Understand the total budget
We agree the full paid advertising budget available across all platforms, rather than planning each one separately.
- 2
Audit current platform performance
We compare existing campaigns on a shared basis to see where the budget currently performs best and worst.
- 3
Build the cross-platform plan
Campaigns are structured across platforms with a shared measurement standard from the outset.
- 4
Implement and monitor
Campaigns run with budget allocated dynamically based on real-time performance.
- 5
Measure and reallocate
We report performance and shift budget toward what is working, within agreed limits.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Should we bid on our own hospital's name?
Should we run call-only ads?
Our ads keep showing to people looking for optometrist jobs. How do we stop it?
Which of our calls actually came from the ads?
Can we publish testimonials or before-and-after results?
Can we run discounts on surgery packages?
How much does it cost?
How long is the contract?
Who will actually do the work?
What do you need from us?
From the blog
Further reading for eye hospitals.
6 min read · 6 Oct 2026How eye hospitals keep opticians and physicians referringA referrer sends a patient, then waits to hear what happened. Here is how an eye hospital closes that loop with a short note, a clear contact and no payment for patients.
8 min read · 4 Dec 2025How eye hospitals turn camp attendees into patientsAn eye camp produces names. Transport, a counsellor at the venue, a scheme form started on the spot and a named person who rings turn those names into surgery dates.
More for eye hospitals
Everything else we would do for you.
Or start from the overview: sales and marketing for eye hospitals.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.