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HealthTech startups · Lead generation

Find the clinics and hospital buyers who need your product and will reply.

Lead generation for a HealthTech startup means finding the right doctors, clinic owners and hospital decision-makers, and the patients who use the service, and keeping each kind of enquiry apart. GullySales works on the lists, the introductions and the enquiry routes that bring each buyer to a conversation, with every claim kept for your adviser's review.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of saas and software companies at work in the United States

What lead generation means

Lead generation is the combined work of every channel that brings in a new enquiry, whether from search, adverts, referrals or a stall at an exhibition. GullySales runs these channels together and reports the number of enquiries each one produced, not the activity behind it.

Also for HealthTech startups

Sales and marketing for HealthTech startups, the overview.

Last updated 18 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.

For HealthTech startups

Where it usually goes wrong, and what we would do.

  • “A clinic lead and a hospital lead are different leads”

    A single-doctor clinic decides alone at the desk. A hospital decides through a committee of clinical, IT, finance and purchase heads. Counting both as one number hides which route is working, so each needs its own source, owner and next step.

  • “The user is not always the first person to reply”

    The doctor may like the product while the receptionist, the administrator or the IT head answers the introduction. A lead record that names only the doctor misses the person who can stop the pilot, so note every role you meet.

  • “Patient enquiries and buyer enquiries arrive in the same inbox”

    A patient asking about a consultation and a hospital asking about integration land on the same form. Without a first question that separates them, a buyer waits in a queue built for patients, and a patient receives a sales call.

  • “A friendly clinic is a reference, not yet a lead source”

    Early clinics that use the tool will talk about it to colleagues. That only turns into leads when someone asks them, records who they named and thanks them without any payment or inducement.

What we do

What we deliver for HealthTech startups.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Buyer list by route

    Separate lists for clinics, hospital departments, corporate HR heads and patient-side audiences, each with the role to approach and the state you work in.

    Result: One sheet per route, with a named owner for each.

  2. Introduction messages for each role

    Short notes for a doctor, an administrator and an IT head, each about what that person cares about and nothing more.

    Result: A message per role that your adviser has read before it goes out.

  3. Two-way enquiry form

    A form whose first question asks whether the visitor is a patient, a clinician or a hospital, then sends each to the right follow-up.

    Result: Buyer and patient enquiries arrive in separate places.

  4. Lead record with roles

    A simple record that holds every person met at one clinic or hospital, their role and the next step agreed.

    Result: You can see who else at a hospital has been spoken to.

  5. Source tracking

    A note on every lead saying where it came from, such as an association talk, a colleague's mention or a search.

    Result: You can compare routes by the leads each produced.

How the result is measured

  • Enquiries generated
  • Cost per enquiry
  • Enquiries by source

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full demand and lead generation page

What to capture or send

Capture the facts that separate a buyer, a pilot partner and a patient.

Who replied and their role
Doctor, clinic manager, administrator or IT head. A reply from the user is not a reply from the buyer, so the role decides the next message.
Clinic or hospital size
Single clinic, group or hospital. It decides whether the route is a direct sale or a pilot with a committee.
Problem they named
The daily task they want fixed, in their words. It shapes the demo and shows which messages are working.
Route of introduction
Cold email, a colleague, an event or a patient. A friendly clinic that introduces a peer is a reference route worth tracking.
Patient or buyer flag
A single field that sends a patient question to the care team and a buyer question to sales, so neither waits in the wrong inbox.

Who it is for

This is written for these HealthTech startups.

  • Teleconsultation and online doctor platforms
  • Clinic and hospital management software
  • Diagnostics and home sample collection startups
  • Remote monitoring and wearable device startups
  • Mental health and counselling platforms
  • Pharmacy and medicine delivery startups
  • Health insurance claims and records startups
  • Chronic care programmes for diabetes, hypertension and heart health
  • Elder care and home nursing platforms

Not for

It is not the right fit if.

  • Your product is not yet safe for a clinic to use in front of a patient, so introductions would create a bad first impression.
  • You have not decided whether to sell to clinics or hospitals, and outreach to both would confuse a small team.

How it works

How the lead generation work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Understand your capacity

    We ask how many enquiries your team can answer well, who answers after hours, and what a good enquiry looks like. Without this, the system fills a funnel nobody is watching.

  2. 2

    Audit current sources

    We read your call log, WhatsApp chats, enquiry sheet and platform dashboards. The baseline is recorded: enquiries by source, reply time, conversion and cost per order.

  3. 3

    Strategise the channel mix

    Search and maps are chosen for people ready to buy, ads for people who are not yet looking, and content and referrals for trust.

  4. 4

    Implement capture and follow-up

    Pages, forms, tags, the lead record and the first-reply message are built and tested end to end. We submit test enquiries ourselves before any media money is spent.

  5. 5

    Measure and optimise

    Enquiries are traced to source and judged by what became orders, not by volume alone. Channels that fill the sheet with poor enquiries are cut back. How often you are reported to is agreed in writing.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Should we go after clinics or hospitals first?
Choose the route where your support team can give each buyer proper attention. We lay out both routes with what each demands, and you decide, since a clinic trial and a hospital pilot need different people on your side.
Can we buy a list of doctors?
Be careful. Doctor lists of unknown origin raise consent and data questions, so check your own counsel's advice before using one. We build lists from public professional sources and from introductions you can account for.
Do patient leads count?
Yes, if patients are who pay or who bring the clinic to you. Keep them separate from buyer leads, and handle their details only with consent.
How do we find early clinics willing to try the product?
Start with doctors you already know or who a trusted colleague introduces. Offer a pilot with clear limits on what is tested and who supports it. A clinic that agrees and gives feedback is worth more than a list of cold contacts.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for HealthTech startups

Everything else we would do for you.

Closest to this: leads and follow-up

Also for HealthTech startups

Or start from the overview: sales and marketing for HealthTech startups.

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