HealthTech startups · Social media
Show doctors and hospital buyers a product that has been thought through.
Social media marketing for a HealthTech startup is a steady, modest presence on the platforms where doctors, administrators and health-conscious families already spend time. GullySales plans the posts, the audience for each channel and the review step that keeps claims and patient material safe.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What social media means
Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.
Last updated 18 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.
For HealthTech startups
Where it usually goes wrong, and what we would do.
“LinkedIn reaches buyers, Instagram reaches patients”
Hospital administrators and health-IT heads read LinkedIn. Patients and families scroll Instagram and YouTube. A single post written for both reads as vague to each, so every channel gets its own audience and tone.
“A doctor trusts a colleague's post over a brand's post”
Doctors pay attention when another doctor describes using a tool. Posts that carry a clinician's own words, with that doctor's written agreement, travel further than a company announcement.
“Patient stories are the riskiest content you can post”
Health regulators and patients both treat patient testimonials and images carefully. Rules differ by state and body, so no patient story, photo or result goes up without written consent and your adviser's approval.
“A silent page looks like a closed company”
A hospital buyer who checks your profile and finds nothing for a long stretch wonders whether you are still running. A modest, accurate record of what you do is enough.
What we do
What we deliver for HealthTech startups.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
Channel plan
A short plan naming the platforms, the audience on each and what a post there should do.
Result: Each platform has one audience and one purpose written down.
Post series for clinicians
Posts about the friction in an OPD or a lab and how the product fits, without outcome claims.
Result: A set of drafts your adviser has reviewed.
Post series for patients
Plain-language posts on using the service and when to see a doctor, with no diagnosis and no cure wording.
Result: Every post names a doctor as the next step for medical questions.
Consent and image check
A simple form and checklist for any person, doctor or patient shown in a post.
Result: Written consent is on file for every face and name in use.
Profile cleanup
Descriptions, links and pinned posts that send each audience to the right page.
Result: A visitor from each platform lands on a page meant for them.
How the result is measured
- Posts published
- Engagement rate
- Enquiries from social profiles
Recorded as a baseline before work starts, so every later report has an honest comparison.
Posts and pieces to plan
Plan separate series for clinicians and for patients.
- One clinic task in the product
- A short clip on LinkedIn for doctors and managers showing a task done on sample data, such as a follow-up reminder.
- What the founder learned from a clinic visit
- A founder post about a problem seen at a clinic, with the clinic's permission and no patient detail.
- How a pilot works
- A post for hospital buyers explaining the stages of a pilot and who supports each, which answers the question before it is asked.
- When to see a doctor
- A patient-facing post that states plainly the product does not replace a consultation, which protects trust.
- Meet the clinical adviser
- A profile of the doctor who reviews your content, with their agreement, since the clinical name carries the claim.
Who it is for
This is written for these HealthTech startups.
- Teleconsultation and online doctor platforms
- Clinic and hospital management software
- Diagnostics and home sample collection startups
- Remote monitoring and wearable device startups
- Mental health and counselling platforms
- Pharmacy and medicine delivery startups
- Health insurance claims and records startups
- Chronic care programmes for diabetes, hypertension and heart health
- Elder care and home nursing platforms
Not for
It is not the right fit if.
- You plan to post patient testimonials, which health advertising rules in many states restrict and consent rules require care with.
- The founder has not agreed what they may say publicly about the product's limits.
How it works
How the social media work runs
The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.
- 1
Confirm audience, platforms and access
We note which platforms your buyers use and check that the pages sit under your own business accounts, with you as owner and us as added roles.
- 2
Review the current presence
We read the existing pages, the posts that drew replies and the gaps in posting.
- 3
Build the calendar
Themes, formats and dates are set out for your approval, with space for offers and news.
- 4
Create, approve and publish
Posts are made, approved by you and scheduled. Replies to the public are handled in your voice.
- 5
Record enquiries and adjust
Enquiries are logged against the post or platform where they began, and the mix changes to follow what brings them.
Where this fits
Three pieces of sales work, in this order.
This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.
Step 1
Sales audit
Find where deals are being lost and what to fix first.
Start here if you cannot say where orders are lost.
Step 2 · you are here
Sales process design
One written way to sell, from first enquiry to repeat order.
Start here if every salesperson sells differently.
Step 3
Sales management
A target, a review routine and someone who owns the number.
Start here if the team has targets and no routine.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Can we post patient testimonials?
Should the founder post personally?
Which platform should we start with?
Should the founder post personally about the product?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for HealthTech startups
Everything else we would do for you.
Closest to this: content and social
Also for HealthTech startups
Or start from the overview: sales and marketing for HealthTech startups.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.