Veterinary clinics · WhatsApp marketing
Decide what you will answer when a photo of a wound arrives at midnight.
Owners send photographs of wounds, of vomit and of a limping dog, at any hour, and expect an answer. WhatsApp is also the best place a vaccination reminder can land. GullySales sets up the business number, the line between advice and an appointment, and the seasonal notes owners actually forward.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What WhatsApp marketing means
WhatsApp marketing is sending updates, offers and reminders to customers on the app most Indian buyers already check daily. GullySales sets up business WhatsApp, writes the message templates and keeps the list consented and current.
Last updated 5 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.
For veterinary clinics
Where it usually goes wrong, and what we would do.
“A photograph is not a consultation, and owners need telling”
Answer enough to decide urgency, then bring the animal in. A written line about what the clinic will and will not assess from a picture, agreed and repeated politely, protects the vet and the animal. Decide who is expected to read the number at midnight, and say so on the profile.
“A reminder that names the pet gets a reply”
Bruno's anti-rabies booster fell due on Tuesday reads like the clinic that has been seeing him since he was eight weeks old. Dear customer, your pet's vaccination is due reads like a bulk sender, and gets treated as one.
“A monsoon tick warning is the message owners forward”
Ticks before the rains, heatstroke in April, fireworks in Diwali week. A short seasonal note from a vet gets shared into breed and society groups. A discount on grooming gets the number reported.
What we do
What we deliver for veterinary clinics.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A business account with hours and species set out
Verified profile, working hours, emergency arrangements and which animals you see, on a number that belongs to the clinic rather than to a vet.
Result: Owners know what to expect from the number before they message.
A written line between advice and an appointment
What the clinic answers from a photograph, what needs the animal present, and the polite wording used to say so, agreed with your vets.
Result: Nobody is diagnosing a limp from a picture at midnight.
Reminder templates built on the animal's record
Messages carrying the pet's name, the vaccine or treatment due, the date and two slots, drawn from the schedule rather than typed out each time.
Result: Reminders read personally and go out without effort.
Consent captured at registration
One question when the owner first registers about reminders and clinic messages, stored against the record with the channel they prefer.
Result: You can show who agreed to be messaged, and how.
Seasonal notes written and scheduled to the weather
Short health notes for ticks before the monsoon, heat in summer and fireworks around Diwali, sent to owners who agreed to hear from you.
Result: Your messages get forwarded instead of muted.
A catalogue of what can be priced plainly
Consultation fee, vaccinations, deworming and grooming listed with real figures, leaving surgery and diagnostics off, since those depend on the animal.
Result: The common questions are answered before they are asked.
How the result is measured
- Messages delivered
- Reply rate
- Enquiries from WhatsApp
Recorded as a baseline before work starts, so every later report has an honest comparison.
What must be in place first
What a veterinary clinic puts in place before it answers wounds and vomit photographs.
Rules on advertising by veterinary clinics differ by state and council and change, so check with your own council before any promotion.
- A clinic number with hours stated
- Register WhatsApp Business on a number the clinic owns, with hours, the species you treat and the emergency phone number on the profile. A vet's personal number invites midnight consultations.
- Consent at registration
- Add a line to the new-patient form: 'Send vaccination and deworming reminders on WhatsApp'. Record the owner's name, number and pet. Owners who only rang about a stray's injury have not agreed to anything.
- Records behind each reminder
- Keep each pet's name, species, last vaccine and next due date in the clinic record that the reminder draws from. A message naming the pet and the vaccine due is useful; a mass message is not.
- Templates for reminders and recalls
- A booster reminder you start yourself needs an approved template. Replies inside a chat the owner began do not. Check WhatsApp's current business policy and pricing before planning how many go out in the season.
- Advice and appointment kept apart
- Write the saved reply for a photograph: the vet cannot diagnose from a picture, here is when to come in, here is the emergency line. Staff should not name a drug or a dose in chat.
- A stop word and a call route
- End each reminder with a way to stop, and put the clinic landline on the profile for owners who want to speak to someone. Remove a stop request at once and record it.
Who it is for
This is written for these veterinary clinics.
- Small animal clinics
- Multi-vet veterinary hospitals
- Mobile and home-visit vet services
- Exotic and avian veterinary practices
- Farm and large animal veterinary services
- Pet grooming and wellness clinics with vet services
- 24-hour emergency veterinary hospitals
- Veterinary diagnostic and referral centres
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the whatsapp marketing work runs
- 1
Understand current WhatsApp use
We review how customers currently message you and how consistently, if at all, it is answered.
- 2
Audit common questions
We identify the questions that come up repeatedly, which decide what should be automated first.
- 3
Set up automation and templates
An automated first response and quick reply templates are built for the most common needs.
- 4
Connect to the CRM
Conversations are linked to customer records so context carries over between team members.
- 5
Measure and optimise
We track response time and conversion, refining automated responses based on what customers actually ask.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Owners message at all hours expecting free advice. How do we handle it?
Should vaccination reminders go on WhatsApp or by text?
Can we send a photograph of a pet's lab report to the owner on WhatsApp?
A breeder wants to send us all his puppies' details by chat for vaccination. How do we handle it?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
From the blog
Further reading for veterinary clinics.
6 min read · 26 Aug 2026Pet grooming marketing: how to get grooming and boarding customersPet grooming marketing works on Maps, reviews, before and after photographs and fast replies. Boarding is won on trust. Here is how to fill both, and what a plan should cover.
8 min read · 19 Aug 2026The pet parent journey: from the first search to regular visitsThe pet parent journey runs from the first anxious search to years of repeat visits. Here are the stages, and where Indian clinics lose owners.
7 min read · 20 May 2026Loyalty programmes for pet clinics: the ones owners actually useA loyalty programme for a pet clinic is not a points card. It is a wellness plan paid up front, reminders for care that is already due, and one small standing benefit a regular notices.
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Everything else we would do for you.
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Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.