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Elderly companionship services · WhatsApp marketing

Use the app the whole family already has to book, update and reassure.

WhatsApp marketing for an elderly companionship service uses the app that families, companions and senior citizens already use for enquiries, visit updates and reminders. GullySales works on the business profile, the saved replies and the update messages, with consent for every contact.

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

A handyman explains a cabinet repair to a homeowner

What WhatsApp marketing means

WhatsApp marketing is sending updates, offers and reminders to customers on the app most Indian buyers already check daily. GullySales sets up business WhatsApp, writes the message templates and keeps the list consented and current.

Last updated 18 Oct 2026.

For elderly companionship services

Where it usually goes wrong, and what we would do.

  • “Families abroad live on WhatsApp”

    A relative overseas will message at any hour from the number that holds the family group. A WhatsApp number that is answered, with a clear profile, is the easiest first door.

  • “The parent may use it too”

    Older people video-call on WhatsApp. A visit update that includes a short voice note or photo, with the parent's agreement, reaches both the family and the parent.

  • “Companions use it for coordination”

    Visit times, route changes and absences travel through the same app. A clear group arrangement, with no private data in broad groups, keeps the work orderly.

  • “Bulk messages to families go wrong”

    Sending promotions to people who only enquired once damages trust. Messages should go to those who agreed to receive them, in words relevant to their parent's arrangement.

What we do

What we deliver for elderly companionship services.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A business profile that explains the service

    A profile with description, hours, address and a catalogue of the kinds of visit.

    Result: A family sees what you offer before writing.

  2. Saved replies for the common questions

    Prepared answers on companionship versus nursing, how matching works and how to book a video call.

    Result: Replies are consistent and easy to send.

  3. A visit update template

    A fixed format for the message sent after each visit, with space for the companion's own note.

    Result: Relatives receive updates they recognise.

  4. A consent routine

    A line at the first contact asking whether you may send updates and reminders, and a note of the answer.

    Result: You contact only those who agreed.

  5. Group rules for companions

    A short guide on what goes in a group, what goes in a private message and what is never shared.

    Result: Private details stay out of shared groups.

How the result is measured

  • Messages delivered
  • Reply rate
  • Enquiries from WhatsApp

Recorded as a baseline before work starts, so every later report has an honest comparison.

Who it is for

This is written for these elderly companionship services.

  • Company for seniors living alone
  • Daily check-in and errands
  • Outings to temple, park, bank and clinic
  • Hospital visit accompaniment
  • Companions for parents of NRI families
  • Short-term companionship after discharge
  • Language and storytelling companions
  • Companions for seniors in retirement communities

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the whatsapp marketing work runs

  1. 1

    Understand current WhatsApp use

    We review how customers currently message you and how consistently, if at all, it is answered.

  2. 2

    Audit common questions

    We identify the questions that come up repeatedly, which decide what should be automated first.

  3. 3

    Set up automation and templates

    An automated first response and quick reply templates are built for the most common needs.

  4. 4

    Connect to the CRM

    Conversations are linked to customer records so context carries over between team members.

  5. 5

    Measure and optimise

    We track response time and conversion, refining automated responses based on what customers actually ask.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Can we send offers to all enquiries?
No. Send messages only to people who agreed to hear from you, and check the platform's current rules on business messaging.
Should the parent be on the family group?
Only if the family and the parent want it. Offer it, do not assume it, and keep the choice with the parent.
Do we need the Business app or the API?
Start with the Business app, which has a profile, saved replies and labels. Move to an approved provider only when volume needs it, and check the platform's current rules on templates and consent before sending any broadcast.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.