HVAC companies · Social media
Post the installation you finished this week, not a stock photo of a cool room.
Social media for an HVAC company means short posts and reels of real installations, servicing and technician work, timed to build awareness ahead of the pre-summer rush. GullySales plans and posts this on a schedule tied to your actual jobs and seasons.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What social media means
Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.
Last updated 5 Oct 2026.
For HVAC companies
Where it usually goes wrong, and what we would do.
“Before-and-after content is the strongest format in this trade”
A short video of a poorly ventilated space before and after a new system installation shows the value more convincingly than any written description.
“Pre-summer reminders work as content, not just advertising”
A post reminding followers to service their AC before summer, timed a few weeks ahead, brings in bookings from people who were already meaning to call.
“Technician-facing content builds trust for commercial buyers too”
A short clip of a technician correctly servicing a chiller or a VRF unit signals competence to a facilities head evaluating vendors, not just to a homeowner.
What we do
What we deliver for HVAC companies.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
Before-and-after installation content
Short videos and photographs showing a space before and after a new system, drawn from real jobs.
Result: The value of the work is shown, not just described.
Pre-summer service reminder posts
Posts reminding followers to service their AC ahead of summer, timed a few weeks early.
Result: People already meaning to book are reminded at the right moment.
Technician competence content
Short clips of a technician correctly servicing equipment such as a chiller or a VRF unit.
Result: A facilities head sees competence, not just marketing.
Real-job posting calendar
A simple, repeatable posting schedule built from actual completed jobs each week.
Result: Posting continues without needing a dedicated videographer.
Seasonal posting frequency plan
A plan increasing posting frequency through the pre-summer weeks when there is more recent work to show.
Result: The feed stays active exactly when attention is highest.
How the result is measured
- Posts published
- Engagement rate
- Enquiries from social profiles
Recorded as a baseline before work starts, so every later report has an honest comparison.
Platform for this buyer
Where AC buyers look, and what to post for each.
- Instagram reels of installations
- Film one job from the old unit to the new indoor unit, showing the pipe route and the drain slope. Caption the tonnage and room size, and invite a site visit request on WhatsApp.
- WhatsApp status and past-customer lists
- Remind customers to book servicing and gas checks before the heat starts, with a booking link. Customers forward it to neighbours.
- Society and flat-owner Facebook groups
- Answer a question on a leaking indoor unit or poor cooling with the likely cause. Read each group's rules before adding your business name.
- LinkedIn for facilities and commercial buyers
- Post a VRF or chiller job with site type, capacity and the AMC scope. A facilities head reads for who maintains it afterwards.
- Google Business Profile posts
- Post the areas you serve, technicians in uniform and a booking number. Update before each hot season so searchers see current work.
- What not to post
- No brand-bashing, no claim that one brand is best and no photograph of a customer's flat or home. Do not post a power saving claim you cannot show from a bill.
Who it is for
This is written for these HVAC companies.
- Residential split AC installers
- Commercial VRF and VRV contractors
- Chiller plant and industrial cooling specialists
- Cold storage and refrigeration contractors
- Hospital and healthcare HVAC contractors
- AMC-focused service companies
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the social media work runs
- 1
Understand your audience and platforms
We identify which platforms your specific buyers actually use and what kind of content they respond to.
- 2
Audit current presence
We review existing pages, past content performance and any gaps in consistency.
- 3
Build the content calendar
A plan is created, balancing genuine value with occasional direct offers.
- 4
Implement and post
Content is created and published consistently on the agreed schedule.
- 5
Measure and optimise
We track enquiries alongside engagement and adjust the content mix based on what actually performs.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
ViRo Enterprises
- Situation
- There was no professional, easy-to-use website representing the company at all. A buyer comparing solar suppliers had nothing to read.
- What we did
- User experience planned first
- A responsive website
- Pages written properly
- One visual language
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
Also worked with
Chord Road Hospital · Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
How often should we post?
Do we need a videographer?
Should our technicians appear in videos?
A customer commented that the AC is not cooling after our service. Reply in public?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
From the blog
Further reading for HVAC companies.
5 min read · 6 Oct 2026Why homeowners pick one quote out of threeInterior, kitchen, window, tile and AC buyers collect three quotes and choose the firm they understood and heard back from. Here is what they compare and where the quote loses.
7 min read · 21 Sept 2026How to advertise to maintenance managersTwo moments produce every order: a breakdown, and a contract renewal date. Outside those two moments a maintenance manager is not a buyer, and no budget changes that.
7 min read · 21 Sept 2026How to advertise to engineers, who buy from the specificationAn engineer writes the specification and purchase buys from it. If your make is not in the approved list before the tender, no budget reaches you afterwards.
More for HVAC companies
Everything else we would do for you.
Closest to this: content and social
Also for HVAC companies
Or start from the overview: sales and marketing for HVAC companies.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.