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Tourism experience providers · CRM

Keep every enquiry, seat and partner in one list you can open between sessions.

A CRM for an experience provider is a simple record of guests, enquiries, group bookings and hotel partners, kept where you can read it on a phone. GullySales sets up the fields and habits that suit a business of a few staff and many short conversations.

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of travel agencies and tour operators at work in India

What CRM means

A CRM is the record where every enquiry, call and quote is kept against a customer, replacing separate notebooks, spreadsheets and memory. GullySales sets up or cleans an existing CRM and reports from it by enquiry outcome rather than by activity logged.

Last updated 18 Oct 2026.

For tourism experience providers

Where it usually goes wrong, and what we would do.

  • “Enquiries live in three phones”

    The owner, the guide and the helper each answer messages, so nobody sees the whole picture. One shared list ends repeated questions and double-booked seats.

  • “A past guest is the cheapest next booking”

    The group that came for a cooking class may return with visiting relatives. Without a record, nobody remembers who they were or what they liked.

  • “Partner desks need a record too”

    The hotel that sends guests deserves a note on how many came and what feedback returned. A list of partners with a last-contact date prevents silent drift.

  • “Too many fields kill the habit”

    A system that wants twenty details per guest will be abandoned by Thursday. A few fields filled each time are worth more than a grand sheet left empty.

What we do

What we deliver for tourism experience providers.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A shared enquiry sheet

    Name, number, activity, date, seats, source and status, on a sheet that opens fast on a phone.

    Result: Everyone on the team sees the same list.

  2. A past guest list

    Guests who attended, with the activity, the date and any note on what they enjoyed.

    Result: You can message past guests when a relevant session opens.

  3. A partner register

    Each hotel, homestay or operator, who the contact is, what was sent and when you last spoke.

    Result: No partner goes unthanked.

  4. A group booking tracker

    Costed replies sent, follow-ups due and deposits noted for schools and offices.

    Result: No group enquiry sits unanswered.

  5. A short habit guide

    Which fields to fill after each message and after each session, in one page.

    Result: The team keeps the list current without extra work.

How the result is measured

  • Enquiries logged in the CRM
  • Data completeness
  • Reports generated from CRM data

Recorded as a baseline before work starts, so every later report has an honest comparison.

Who it is for

This is written for these tourism experience providers.

  • Food walk, cooking class and tasting hosts
  • Craft, pottery, weaving and art workshop hosts
  • Village stay and rural life experience providers
  • Adventure activity operators for kayaking, cycling and trekking
  • Heritage walk and evening storytelling hosts
  • Farm, plantation and spice garden visit providers
  • Wellness, yoga and sunrise session hosts
  • Corporate team outing and school activity providers

How it works

How the CRM work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Map the sales process

    We record how a deal actually moves from enquiry to close in your business today.

  2. 2

    Configure stages and fields

    The CRM's pipeline and fields are built to match that process exactly, not a generic template.

  3. 3

    Set up automations

    Reminders, assignment rules and follow-up triggers are configured so routine steps happen without manual effort.

  4. 4

    Test with real deals

    We run the configuration against actual current deals to catch gaps before the whole team relies on it.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales management. A target, a review routine and someone who owns the number.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3 · you are here

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Do we need paid software?
Not necessarily. A well-built shared sheet suits a small host, and we can move to a dedicated tool when the volume asks for it.
Who should update the list?
Whoever answers the message or runs the session. We keep the steps short so it happens in the moment.
Is guest data safe in a sheet?
Keep access limited to your team, use a protected account and collect only what you need. Check the current rules on personal data with your own adviser.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.