Hotels · Newspaper advertising
Print sells the banquet hall, and the booking sites sell the rooms.
Newspaper advertising for a hotel is one insertion in one edition on one morning, bought for a wedding season, a banquet offer, a new property or an event with a date on it. GullySales chooses the edition those families read, and prints a banquet number that reaches a desk which answers it.
What newspaper advertising means
Newspaper advertising is space in a named edition of a paper on a named day, priced by the column centimetre. GullySales picks the edition and language your buyers actually read, meets the release deadline, and gives the reader somewhere to go.
For hotels
Where it usually goes wrong, and what we would do.
“Rooms go to the booking sites, banquets do not”
A traveller compares properties inside an app, on photographs and a review score. A wedding family reads the paper at home months before the date and then visits two or three halls.
“The season is sold before the season”
Wedding dates come from a calendar the family follows, and the hall is chosen weeks earlier. An advertisement in the week of the muhurtham is an advertisement for next year.
“Dates are what print does best”
A New Year gala, a Sunday brunch launch, a festival buffet. The reader needs to know on a particular morning, and there is a table to be booked that same week.
“The banquet desk is the only report”
Nothing comes back from an insertion on its own. A number printed nowhere else, answered by someone who writes down the function date and the guest count, is the whole measurement.
What we do
What we deliver for hotels.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
Edition and language plan for the banquet buyer
The city or district editions the families who marry at your kind of property read, and the language that reaches the elders who choose the venue.
Result: Space is bought where the venue decision is actually made.
A calendar built on wedding dates and fixed events
Insertions placed weeks ahead of the dates families are working towards, and on the mornings before a gala or a brunch launch.
Result: The advertisement appears while the hall is still free.
Size, section and position brief
Display or classified display, how many column centimetres, and which page the request goes in for, written on the order rather than assumed.
Result: The advertisement does not land where nobody is looking.
Artwork carrying the facts a family asks for
What the hall seats, parking, whether outside caterers are allowed, and a QR code to photographs of functions already held there.
Result: A family knows whether to call before they call.
A banquet number and a landing page
A line and a short web address used in that insertion alone, with the sales desk logging the function date and the guest count for every call.
Result: Enquiries are counted against the insertion that produced them.
Printed page check and monthly reporting
The page as it ran matched against the booking, then enquiries, venue visits and confirmed functions by insertion, against the baseline.
Result: You know which morning brought the bookings.
How the result is measured
- Insertions published as booked
- Enquiries traced to the print route
- Cost per traced enquiry
Recorded as a baseline before work starts, then reported every month against it.
Who it is for
This is written for these hotels.
- Business and transit hotels
- Boutique and heritage properties
- Resort and destination hotels
- Budget and mid-market chains
- Banquet and wedding-focused properties
- Serviced apartments and long-stay properties
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the work runs for hotels
- 1
Assess
We look at your OTA ranking and reviews, your direct-booking website, your reply time to banquet and corporate enquiries, and where last month's bookings actually came from.
- 2
Fix the OTA presence
Photographs, descriptions and review replies brought up to date across every OTA listing you use.
- 3
Build the direct channel
A booking-ready website and a reason for a past guest to book directly next time instead of paying an OTA commission on your behalf.
- 4
Bring bookings in
Local and destination search, reviews from real guests, and quotes for banquets and corporate stays that go out the same day.
- 5
Keep guests coming back
A loyalty offer for repeat guests and corporate accounts, and a staycation push for weekends when local demand exists.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Hotel Felicity Inn
- Situation
- A traveller compares three hotels on a phone and books one. The website was not built for that.
- What we did
- The site rebuilt around booking
- Photography and one look
- Search work for destination searches
- Content a traveller reads
- Result
- Online bookings increased 35%
- Organic traffic increased 50% within six months
- Positive reviews on Google and TripAdvisor increased 30%
SB Engineering
- Situation
- Buyers searching for laser cutting and sheet metal work in Bengaluru were finding other suppliers first, because the company did not rank for the terms its own customers type.
- What we did
- The site redesigned for mobile
- Search work on the buyer's terms
- Content that shows the work
- Social channels managed
- Result
- Website traffic rose 60% within six months, against a target of 50%.
- High-quality leads rose 45%, with a rise in conversion rates alongside them.
- Fifteen target keywords moved up the rankings, five of them into the top three positions.
Also worked with
Chord Road Hospital · Curtain Label · Difesa Security Services · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Will a newspaper insertion fill rooms?
How far ahead of the wedding season should it run?
Can you tell us which bookings came from the paper?
How soon would we see more direct bookings?
Do we need to advertise?
How much does it cost?
How long is the contract?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for hotels
Everything else we would do for you.
Or start from the overview: sales and marketing for hotels.