Hotels · Outdoor advertising
Outdoor sells the banquet hall and the restaurant, not the rooms.
Outdoor advertising for a hotel is the board on the approach road, the site before the turning, and the property's own signage. It works for banquets, weddings and the restaurant, because a room booking starts on an OTA listing days earlier. GullySales picks the sites by direction of travel and checks the lighting, the permission and the display cycle.
What outdoor advertising means
Outdoor advertising is the hoarding, billboard, bus shelter or digital screen on a road your buyers already use. GullySales picks the sites from where your customers actually come from, coordinates the booking with the media owner, and gives the campaign a traceable route so it is not judged on guesswork.
For hotels
Where it usually goes wrong, and what we would do.
“The board is for the banquet, not the room”
A family choosing a wedding venue drives past your gate most weeks. The traveller booking a room is scrolling a listing in another city, where no hoarding reaches him.
“A site past the turning is money gone”
A transit hotel is chosen from the road, at the moment a driver decides. The board has to appear while there is still distance to slow down and take the turn.
“Your own approach signage comes first”
The arrow at the junction, the gate board, the lighting after dark. Count the calls to the front desk asking how to reach you, because each one is a sign that is not working.
“Wedding dates are fixed months before the function”
The families deciding your December banquets are looking during the monsoon. A hoarding that goes up in the wedding season reaches people who paid an advance somewhere else.
What we do
What we deliver for hotels.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
Sites read by direction of travel
Each option judged on the carriageway it faces and the distance it sits before the turning, photographed from where a driver sits.
Result: The board can be read in time to act on.
Approach and gate signage audited
The junction arrow, the gate board and the building name checked by daylight and after dark, with a list of what to repair, relight or move.
Result: Guests stop ringing the desk for directions.
A banquet line printed on the boards alone
One number used on the outdoor sites and nowhere else, reaching the banquet desk instead of the reception switchboard.
Result: A wedding enquiry can be put down to the hoarding.
Permission and display cycle on the order
The media owner asked who holds the licence for the structure, with the mounting date and the full cycle written into the booking.
Result: The site runs for the days you paid for.
Artwork that gives the distance
The hotel name, what it is being advertised for and how far ahead the turning is, set inside the safe area of the panel.
Result: A driver knows whether to slow down now.
Dated photographs through the cycle
Pictures of the panel in place when the cycle opens and again midway, with an evening shot showing whether the lights come on.
Result: A torn or dark panel is caught while it matters.
Front desk and banquet enquiries read together
Calls on the campaign line, plus the desk asking every banquet visit where they saw the property, compared with the weeks before the cycle.
Result: The next booking keeps the sites that brought families in.
How the result is measured
- Sites booked
- Proof of display received
- Enquiries quoting the campaign route
Recorded as a baseline before work starts, then reported every month against it.
Who it is for
This is written for these hotels.
- Business and transit hotels
- Boutique and heritage properties
- Resort and destination hotels
- Budget and mid-market chains
- Banquet and wedding-focused properties
- Serviced apartments and long-stay properties
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the work runs for hotels
- 1
Assess
We look at your OTA ranking and reviews, your direct-booking website, your reply time to banquet and corporate enquiries, and where last month's bookings actually came from.
- 2
Fix the OTA presence
Photographs, descriptions and review replies brought up to date across every OTA listing you use.
- 3
Build the direct channel
A booking-ready website and a reason for a past guest to book directly next time instead of paying an OTA commission on your behalf.
- 4
Bring bookings in
Local and destination search, reviews from real guests, and quotes for banquets and corporate stays that go out the same day.
- 5
Keep guests coming back
A loyalty offer for repeat guests and corporate accounts, and a staycation push for weekends when local demand exists.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Hotel Felicity Inn
- Situation
- A traveller compares three hotels on a phone and books one. The website was not built for that.
- What we did
- The site rebuilt around booking
- Photography and one look
- Search work for destination searches
- Content a traveller reads
- Result
- Online bookings increased 35%
- Organic traffic increased 50% within six months
- Positive reviews on Google and TripAdvisor increased 30%
SB Engineering
- Situation
- Buyers searching for laser cutting and sheet metal work in Bengaluru were finding other suppliers first, because the company did not rank for the terms its own customers type.
- What we did
- The site redesigned for mobile
- Search work on the buyer's terms
- Content that shows the work
- Social channels managed
- Result
- Website traffic rose 60% within six months, against a target of 50%.
- High-quality leads rose 45%, with a rise in conversion rates alongside them.
- Fifteen target keywords moved up the rankings, five of them into the top three positions.
Also worked with
Chord Road Hospital · Curtain Label · Difesa Security Services · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Will a hoarding bring us room bookings?
Which is worth more, a hoarding or our own gate signage?
How soon would we see more direct bookings?
Do we need to advertise?
How much does it cost?
How long is the contract?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for hotels
Everything else we would do for you.
Or start from the overview: sales and marketing for hotels.