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GullySales

Jewellery retailers · Cinema advertising

A bridal set fills a cinema screen the way no phone ever will.

Cinema advertising for a jewellery showroom buys the reel before the film, screen by screen and week by week, as a still slide or a short film. It suits the wedding and festival weeks, when families are already shopping. GullySales picks the screens around your counter and puts a scannable code on the artwork.

A jeweller's bench with a semicircular cut-out and bench pin, a leather skin slung beneath catching filings, a ring part way down a mandrel, a mallet set aside, gravers in a block and a torch on a heat block

What cinema advertising means

Cinema advertising is a slide or a film before the show at screens near your business, plus the lobby around them. GullySales chooses the screens by catchment rather than by chain, and puts a QR code on the slide so the spend can be judged.

For jewellery retailers

Where it usually goes wrong, and what we would do.

  • The format flatters the product

    A temple necklace four storeys high shows the weight and the work that a phone photograph flattens. This is the rare medium where the jewellery is larger than the buyer looking at it.

  • Buy the weeks, not the year

    Wedding dates, Akshaya Tritiya and Dhanteras squeeze the buying into a few weeks. A family watching a Friday release inside those weeks has the purchase already being discussed at home.

  • No rate goes on a slide

    Gold moves every day and the artwork was made three weeks before the reel ran. The collection, the store and a code survive that delay; a printed figure does not.

  • The counter is where this campaign reports

    The property sells a screen for a week and tells you nothing about the people in the seats. A salesperson asking every walk-in where they saw the collection, and writing it down, is the entire measurement.

What we do

What we deliver for jewellery retailers.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Screen list around the showroom

    The properties families in your catchment go to, including the regional-language screens the elders in the family choose, instead of a city-wide package.

    Result: The hall holds people who can reach your counter.

  2. Release weeks read before the order

    What is scheduled on those screens in the weeks you want, checked before booking, because the price of a screen does not drop when the hall is half empty.

    Result: You buy weeks with something worth watching in them.

  3. A film or a slide built for the screen

    Either a short cut of the bridal collection or one still carrying the store name, the collection and a large code. No paragraph, no figures.

    Result: The work on the jewellery is what people actually see.

  4. An appointment route that can be counted

    A QR code opening a page for that collection with a designer appointment form on it, plus a code the counter asks for by name.

    Result: An enquiry can be put down to the screen it came from.

  5. Hallmark and exchange wording checked

    The BIS hallmark and HUID lines and the exchange terms read by whoever signs them off in your business before the artwork is locked.

    Result: Nothing on screen contradicts what the counter tells a buyer.

  6. Reporting by screen, week and walk-in

    Scans, coded calls and appointments set against the weeks bought and against the baseline recorded before the campaign.

    Result: The next festival buys only the screens that produced buyers.

How the result is measured

  • Screens and weeks run
  • Scans by screen
  • Enquiries traced to the cinema route

Recorded as a baseline before work starts, then reported every month against it.

Who it is for

This is written for these jewellery retailers.

  • Bridal and wedding jewellery showrooms
  • Gold and diamond jewellery retail chains
  • Silver and artificial jewellery stores
  • Certified diamond and solitaire retailers
  • Traditional and antique jewellery stores
  • Single-showroom family jewellers

Not for

It is not the right fit if.

  • You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
  • You need enquiries by next week and have nobody to answer them.
  • You want posts and reach reported, not enquiries and orders.

How it works

From your first message to the first monthly report.

No open-ended retainer. Each step has a point in time and something you receive.

  1. 01 · Day 1

    Free audit call

    45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.

  2. 02 · Within a few working days

    Written, scored report

    Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.

  3. 03 · Before work starts

    Baseline recorded

    Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.

  4. 04 · Month 1

    The first fix goes live

    Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.

  5. 05 · Every month

    Report against the baseline

    What moved, what did not, and what changes next, in plain words.

  6. 06 · Month 3 to 6

    Renew on the numbers

    The term ends and you decide whether to continue from the results. No twelve-month lock.

How the work runs for jewellery retailers

  1. 1

    Assess

    We look at how your showroom is found for bridal and festive searches, how fast WhatsApp design enquiries are answered, and what last festival season's campaign actually produced.

  2. 2

    Fix the profile and the reply

    Google Business Profile and Maps listing kept current for every showroom, and a WhatsApp routine for design and price enquiries.

  3. 3

    Build the pages that get searched

    Pages for bridal collections, diamond jewellery and gold rate transparency, written for the questions a buyer actually asks before a visit.

  4. 4

    Plan the festive calendar

    Campaigns built ahead of Akshaya Tritiya, Dhanteras and the wedding season, with the enquiry desk staffed for the spike.

  5. 5

    Bring buyers in and keep them

    Local search, Google Ads timed to the season, and a referral and exchange-reminder routine for past bridal customers.

Proof

What happened when owners fixed this.

Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.

All case studies
  • Bon Millette

    Situation
    A new food brand has to look trustworthy before anyone will try it, and Bon Millette had nothing online for a first-time buyer to weigh up.
    What we did
    • A site that matches the food
    • The story in a trust-building order
    • Product sections with full disclosure
    • A short path from reading to buying
    Result
    No numbers were recorded for this engagement. The work is described in full in the case study.
    Read the case study
  • SB Engineering

    Situation
    Buyers searching for laser cutting and sheet metal work in Bengaluru were finding other suppliers first, because the company did not rank for the terms its own customers type.
    What we did
    • The site redesigned for mobile
    • Search work on the buyer's terms
    • Content that shows the work
    • Social channels managed
    Result
    • Website traffic rose 60% within six months, against a target of 50%.
    • High-quality leads rose 45%, with a rise in conversion rates alongside them.
    • Fifteen target keywords moved up the rankings, five of them into the top three positions.
    Read the case study

Also worked with

Chord Road Hospital · Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every monthly report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No lock-in, no guarantees we cannot keep

    Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

The offer

Start with a free audit of how you sell.

It is useful on its own, whether or not you hire us.

What you receive

  • A 45-minute call with the person who will do the work
  • A written, scored report on the six places orders leak, within a few working days
  • Every fix ranked by what it returns and what it costs
  • The one thing to do first, and why
  • An honest line on whether you need outside help at all
  • If you do, the scope and the fee in writing

No invoice. No obligation. No sales script.

We call and WhatsApp on this number.

We use your details only to reply to this enquiry. See the privacy policy.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Which weeks should we book?
The weeks your own counter is busiest: the wedding dates your customers marry on, Akshaya Tritiya, Dhanteras. Book them before the calendar fills, and take the screens showing a film families go to together.
How do we know the cinema brought anyone in?
The QR code and the question at the counter. Scans on a page used nowhere else are countable, and a walk-in is countable when a salesperson asks and records it. Nothing else in this medium is, and no one at the property can tell you who enquired.
How far ahead should we plan for a festival like Akshaya Tritiya?
At least six to eight weeks, so the pages, the ad budget and the enquiry desk are ready before the search volume rises. Planning the week before means missing most of the spike.
Do we need Google Ads or just SEO?
Ads for the festival and wedding-season spikes when you need showroom footfall in a fixed window; SEO for buyers researching months in advance. Most jewellers use both around the calendar.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped in the free audit and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
Three to six months at a time. There is no twelve-month lock, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
Fixes to reply time, follow-up and your Google Business Profile usually show in weeks, because the enquiries already exist. Ads show in days once follow-up is ready. SEO and content take months. The audit tells you which applies to you.
Who will actually do the work?
The person you meet on the audit call. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
For the audit, last month's enquiries in any format and 45 minutes with whoever handles them. After that, access to the accounts the work touches, such as the website, Google Business Profile or CRM, and time for the monthly review.
What if we are not happy with the work?
Tell us and the plan changes. Every month is reported against the baseline, so a number that is not moving is visible to both sides. Terms run three to six months at a time, and the refund and cancellation policy sets out the rest.

Get a free audit of how you sell, and a scored report of where the work is.

Book a free audit