Book the morning before Akshaya Tritiya, or do not book at all.

1. Release calendar worked back from the festival dates

   Every insertion with the publication's material cut-off and an artwork sign-off date set behind it, drawn against Akshaya Tritiya, Dhanteras and the muhurta dates for the year.

   Result: You book while the good mornings are still available.

2. Edition and language matched to the showroom's catchment

   The editions that reach the localities your billing addresses already come from, in the languages those households read, rather than a state-wide booking against the title.

   Result: You stop paying for districts nobody can drive in from.

3. Artwork to the column and to the counter

   Built to the paper's column width and colour specification, with the making charge or exchange term written exactly as the billing desk will apply it and the validity dates printed.

   Result: The advertisement promises what your counter can actually give.

4. A WhatsApp line printed in the paper alone

   One number used in that insertion and nowhere else, staffed from the moment the shutters go up, because a festival buyer compares three showrooms before lunch.

   Result: The morning's enquiries are answered and counted.

5. Counter briefing the evening before

   The floor shown the advertisement, the offer and the number the night before it runs, with one line added to the billing slip about where the customer saw it.

   Result: The showroom is ready for the people the page sends.

6. The printed page read against the order

   A copy of the page as it appeared, matched against the date, size, edition and position booked, and taken back to the publication when it does not match.

   Result: You pay for the insertion you actually bought.

1. 01 · Day 1

   Free audit call

   45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.

2. 02 · Within a few working days

   Written, scored report

   Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.

3. 03 · Before work starts

   Baseline recorded

   Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.

4. 04 · Month 1

   The first fix goes live

   Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.

5. 05 · Every month

   Report against the baseline

   What moved, what did not, and what changes next, in plain words.

6. 06 · Month 3 to 6

   Renew on the numbers

   The term ends and you decide whether to continue from the results. No twelve-month lock.

• Marketing and sales, as one job

  Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

• The person on the first call does the work

  No account managers in between. You are never handed to someone you have not met.

• A baseline before anything starts

  Your numbers are written down on day one, so every monthly report compares against something honest.

• The fee in writing, split three ways

  Our time, your media spend and production on separate lines. You always see what goes to us.

• No lock-in, no guarantees we cannot keep

  Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.

• One office, and we say so

  Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.