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Contract logistics providers · WhatsApp marketing

Keep WhatsApp for the buyer who already knows you, and keep the bid itself in writing.

WhatsApp in contract logistics is a working channel between a supply chain head, a bid manager and a site team, used to fix visit times, share a photograph and answer a quick question. GullySales works on how that channel is used, logged and kept separate from the formal bid.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

A logistics manager and client review a warehouse dispatch

What WhatsApp marketing means

WhatsApp marketing is sending updates, offers and reminders to customers on the app most Indian buyers already check daily. GullySales sets up business WhatsApp, writes the message templates and keeps the list consented and current.

Also for contract logistics providers

Sales and marketing for contract logistics providers, the overview.

Last updated 6 Oct 2026.

For contract logistics providers

Where it usually goes wrong, and what we would do.

  • “A decision to spend on a multi-year contract is not made on WhatsApp”

    The proposal, the pricing model and the contract terms belong in email and a signed document. WhatsApp suits the nudge before a site visit or a quick answer on gate timings, and a broadcast to cold contacts will damage a relationship rather than start one.

  • “Messages sit on one person's phone”

    The bid manager receives the buyer's question at night and answers it from a personal number. When that person is on leave, the account has no history. The company owns the relationship, and the record has to show it.

  • “Site photographs arrive without context”

    A photograph of the dock or a damaged pallet is shared in a chat with no note of which client, which site or which day. A week later nobody knows what it proves.

  • “Consent is assumed, not asked”

    A buyer who shared a number for one RFI has not agreed to receive promotions. Messages without permission irritate procurement teams and can break the platform's rules.

What we do

What we deliver for contract logistics providers.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A WhatsApp use policy for the sales and site teams

    A short written note on what goes on WhatsApp, what goes in email, and which messages must be copied into the tracker.

    Result: Everyone on the account uses the channel the same way.

  2. A company number and approved message set

    Templates for a visit confirmation, a document sent, a reminder before a decision meeting and a thank-you after a visit.

    Result: Messages are consistent and carry the company's name, not a personal one.

  3. Logging into the CRM

    A routine for copying any decision-relevant message, photograph or document into the opportunity record.

    Result: The history of a bid stays with the company when people change roles.

  4. An opt-in note for buyers

    A line in the proposal and on the contact form asking whether the buyer is happy to be messaged on WhatsApp, and for what.

    Result: You write only to those who have said yes.

  5. Site-visit coordination flow

    A step list for confirming attendees, gate passes, safety induction and the route on the day of a visit.

    Result: The visit starts on time and the buyer sees a prepared site.

How the result is measured

  • Messages delivered
  • Reply rate
  • Enquiries from WhatsApp

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full WhatsApp marketing and automation page

Who it is for

This is written for these contract logistics providers.

  • Dedicated warehousing for manufacturers
  • In-plant and line-side logistics for auto and engineering plants
  • Inbound milk-run and supplier pickup operators
  • FMCG and consumer durables distribution centres
  • Pharma and healthcare 3PLs with temperature-controlled storage
  • Retail and ecommerce replenishment operators
  • Spare parts and aftermarket logistics
  • Reverse logistics and returns processing

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the whatsapp marketing work runs

  1. 1

    Understand current WhatsApp use

    We review how customers currently message you and how consistently, if at all, it is answered.

  2. 2

    Audit common questions

    We identify the questions that come up repeatedly, which decide what should be automated first.

  3. 3

    Set up automation and templates

    An automated first response and quick reply templates are built for the most common needs.

  4. 4

    Connect to the CRM

    Conversations are linked to customer records so context carries over between team members.

  5. 5

    Measure and optimise

    We track response time and conversion, refining automated responses based on what customers actually ask.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Can we send promotional broadcasts to shippers?
Only to people who have agreed to receive them, and with the platform's current rules checked first. For a trade this size, a personal message to a named buyer after a real conversation works better than a broadcast list.
Should operations staff talk to the buyer on WhatsApp?
Yes, for practical matters such as visit timing, as long as the sales lead is in the group and the messages are logged. Keep prices, liability terms and contract wording out of the chat and in writing.
Do we need the WhatsApp Business app or the API?
A small team can start with the Business app on a company number. A larger team that wants shared access and message history can look at the official API through an approved provider. The right choice depends on how many people answer the buyer.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

From the blog

Further reading for contract logistics providers.

All articles

More for contract logistics providers

Everything else we would do for you.

Closest to this: messaging and automation

Also for contract logistics providers

Or start from the overview: sales and marketing for contract logistics providers.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

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